enabling marketing and event aspirations with mobile
TRANSCRIPT
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Speaker:
Customer Spotlight, MCI:Enabling Marketing & Event Aspirations with
Mobile
Dev SharmaVP, Strategic Account Management, MCI Group
@DevSmile01
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At MCI, we believe that when people come together, magic happens.
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31Countries
60Offices
1,800Employees
4,500Projects
€280MTurnover
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3 common event aspirations we see…
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Listen and createmeaningful engagement.
1.
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2. Extend the event lifecycle.
Pre-Event Live Event Post-Event
Prep & Promotion
Event Execution Event Follow-Up
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Strengthen key stakeholder communities.3.
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There are incredible opportunities ahead…
…but we face some challenges too.
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75% of businesses will be a digital business, or will be preparing to become one by 2020.
— Gartner Research
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63% of meeting professionals currently have a mobile strategy for their events.
— MPI & DoubleDutch, 2014
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So, what does this mean to us?
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First, let’s take a step back.
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Remember this?
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“By 2016, 88% of planners expect their attendees to consider mobile event apps as critical to their event experience.”
— Event Marketing InstituteMarch 2015
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“We’ve seen mobile apps take events to a new level. Especially when the use of technology is aligned with the soul of the host company or association.”
— Ian HemmingwayDigital Specialist @ MCI
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Allow me to share two stories with you…
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Eliminated need for 75-page
program book, as well as other paper materials
Saved 13 trees, which would have been needed for 648kg of paper
27,013 liters of water was not
needed and 1m3 CO2e was not
emitted
The proof…
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Now, imagine a global hair care brand…
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Distribution makes up ~60% of their business.
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…with zero exclusivity.
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Event objectives:1. Engage Attendees2. Increase Brand Loyalty3. Enable Distributor Business
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There is no reset button.
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DoubleDutch helped us.
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The numbers.
App Adoption
90%
Power Users
92%
179Active Users
50,461In-App Actions
281.91Actions/User
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Launch the app early.
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Know thy audience…
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Create relevant and meaningful content.Departure for Gala Evening
Creating Value for Our Customers Part 1
Opening
Intro Power of People
Winning in Top Cities Part 2
Agenda Breakdown
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How will we use the data to improve?
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Schedule pre-event polls.
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Customize game mechanics.
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Personalize the experience.
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…with a dedicated, digital project manager.
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"Thanks to each and every one who organized, helped in the makeup and
hairstyling, each and every participant in claiming the future Gala dinner that made
this event a spectacular one!
The gratitude is extended to the idea initiator of this great App that made us all connected, engaged and able to capture
great memorable moments…
Finally, the content and direction of this conference is a truly enabler to claiming
the future as it present a holistic approach to winning and leading the salon business.
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Some food for thought…
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Multi-event AnalyticsImagine all your events powered by the same technology.
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Control Your DestinyActually use data to transform the strategy in both real-time and as continous learning and optimisation.
Stop leaving it to a hunch!
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The Power of NetworksJust when you think you’re weird… you find out you’re not alone.
