enc #braintrust presentation - 2014 national tutoring association conference
DESCRIPTION
In a world where word of mouth marketing can make a break a business, it is imperative that tutors educate themselves on the best practices of social media. Throughout this presentation, participants will examine five of the seven core values of Likeable Media from a tutor's perspective. Becoming a “Likeable Tutor” is not an easy task and will require a lot of time and energy. Developing a Likeable mindset will help tutors assess the academic needs of their students, increase word the number of mouth referrals, and start down the path of becoming a thought leader on the topic of tutoring. In an effort to continue the conversation, each participant will be given a copy of the "Likeable Tutor How To Guide" and access to private Google+ community. Combining these two powerful tools will help attendees develop their online presence in the company of likeminded individuals. If you have any questions about this presentation, please reach out to Eric Clark via Twitter at @EA_ClarkTRANSCRIPT
Reframing a 50 Year-Old Philosophy - Ushering JFK Into the 21st Century !
Eric Clark - @EA_Clark!Eastern Nazarene College!April 9th, 2014!
– Seth Godin
“We have little choice, but to move beyond quality and seek remarkable, connected and new”
Meet the ENC #BrainTrust
Scott Levesque!Media Specialist!
!@InnProv
Erin McCoy!Librarian!
!@ErinLibrarian09
Eric Clark!Director of the CAS!
!@EA_Clark
Celisse Randolph!Res Hall Director!
!@Cberry21
How it all got started
#BrainTrust
The Goal?The Brain Trust was created to break down silos and build communication across campus to increase enrollment, retention, and the overall success of students, faculty and staff.!!In short, we want to leave our mark and make Eastern Nazarene College the best that it can be!
How do we make it work?
7 CharacteristicsEngaged
Integrate Social Into Everything We Do
Love Our Brand!
Collaborators
Listeners
Customer (student) Centric
Empowered to Make Change
Why?
Recruitment
Retention
Success
Barriers
Minimal buy-in
Lack of training/understanding
Where do we start?
Start Listening
Cool Things Happened
Jeff Kirksey!VP of Student Development!
!@JeffKirksey
Corey MacPherson!VP of Spiritual Development!
!@CoreyMacP
What’s Next?
Where do you start?
After the Session
Check out the “Social Employee”
Visit my website - ericalainclark.com
Follow me on Twitter - @EA_Clark