encourage critical thinking, research aptitude, and social

Session: 2021-22

Name of College: School of Liberal Arts

Name of Department: Communication

Program Name: B.A.J.M.C

Program Code: 37

Program Educational Objectives- PEO, Program Specific Outcomes- PSO, Program

Outcomes-PO, Course Outcomes-CO

Program Educational Objectives (PEO)

PEO-1 To impart essential skills & knowledge required for making good career in Mass

Communication & various Media organizations

PEO-2 Student will be ready to work in media and other related industry to get merged into todays modern industrial demands

PEO-3

The program will open horizons for students to compete on a global platform to

pursue their professional career in Mass Communication & Media Industry like

Advertising & Public Relations, Print and Electronic media, TV & radio

Production, Film industry, etc.

PEO-4 Students are provided the education which encourage them to do research, critical

thinking, understand social responsibility & ethics related to media industry

PEO-5 Pursue higher education and/or engage in continuous growth and development of

their professional skills.

Program Outcomes-(PO)

PO-1

Encourage critical thinking, research aptitude, and social responsibility towards

society. Demonstrate use of appropriate ways to effectively manage

contemporary social challenges. To identify complicated societal problems and

solutions

PO-2

Enhance communication skills and overall personality along with expanding the

creative approach which are essential for media industry for getting employed in

various companies and government jobs. To acquire the talent of communicating with

masses in the most effective manner

PO-3

Effectively interact with the society in oral and written form using appropriate

supportive technologies and to analyse the audiences need and requirements in terms of information and entertainment. Ability to study and question the various aspects of

society and govt. Have a sense of social service.

PO-4

Work with a sense and feeling of team spirit while working in different media outlets.

Demonstrating developmental concerns in a well managed team structure.

PO-5

Understand the ethics in the field of mass communication. To

acquire a functional knowledge of the underlying principles, values and dimensions

related to all stages of life. Capable of recognizing and resolving ethical issues and role of human values

PO-6

Develop understanding regarding the issues related to environment, women empowerment, poverty, human rights and gender equality and enable to apply and

express them in day to day life. Thriving for awareness on sustainable development goals

PO-7

Blend research, analytical, logical and managerial skills with the technical aspects to resolve real world issues. To make students a good policy makers and public service

providers by acquiring higher positions in modern industry careers and businesses. To

acquired the wisdom, strength and capabilities to think independently & be able to plan for their future careers. Possess strong foundation for their higher studies

PO-8 To equip students with the knowledge and essential skills required for working in

various media organizations with different mass communication apparatuses and varied audiences need. To understand the recent emerging trends in media industry

PO-9

Develop critical logical skills. Demonstrate the ability to identify social problems, isolate its key components, analyze and assess the salient issues, set appropriate criteria

for decision making, and draw appropriate conclusions and implications for proposed solutions

PO-10 To understand the ways of using the modern technology for reaching out the diverse

audiences in every possible way. To use modern tools and software for the effective

process of mass communication

Semester- I

Course Name: Introduction to Communication

Course Code (CC):BAJMC 101

BAJMC 101-CO-1 Understand the concept, scope and types of Communication

BAJMC 101-CO-2 Understand the process, functions and how to overcome the barriers to

effective Communication.

BAJMC 101-CO-3 Introduction with the theories and models of communication which are useful in understanding the science of impactful communication

Semester- I

Course Name: Indian Economy and Polity


BAJMC 102-CO-1 Develop ideas of the basic characteristics of Indian economy

BAJMC 102-CO-2 Understand the concept of state, nation and civil society & and how

government functions in India

BAJMC 102-CO-3 Understand the international political economy

Semester- I

Course Name: English Communication


BAJMC 103-CO-1 Enhance the ability to pronounce words accurately by understanding the

word patterns

BAJMC 103-CO-2 Have deeper insights into basic concepts of grammar and strengthen the hold on language

BAJMC 103-CO-3 Design/produce/write grammatically correct and impressive formal

documents for better communication and represent oneself in a precise as well as specific manner

Semester- I

Course Name: Media Design & Graphics


BAJMC 104-CO-1 Understand basics of Design & Graphics including elements, principles, typography and colour schemes

BAJMC 104-CO-2 Understand how to create different layouts

BAJMC 104-CO-3 Operate professional designing software and will know the different

printing process

Semester- I

Course Name: Computer Graphics Technology


BAJMC 105-CO-1 Understand the components of computer graphics

BAJMC 105-CO-2 Understand concepts of computer graphics, including viewing, projection,

perspective, modelling and transformation in two and three dimensions

BAJMC 105-CO-3 Apply the concepts of color models, lighting and shading models, textures, ray tracing, hidden surface elimination, anti-aliasing, and rendering

Semester- I

Course Name: Computer Skills


BAJMC 151-CO-1 Understand everything about basic computer functioning

BAJMC 151-CO-2 Understand the functioning and classifications of software hardware

BAJMC 151-CO-3 Gain skill of Hindi & English typing

Semester- I

Course Name: Media Design LAB


BAJMC 152-CO-1 Gaining designing skills of newspapers and different print media tools

BAJMC 152-CO-2 Understand colour scheme for better designing

BAJMC 152-CO-3 Understand the printing process of newspaper

Semester- I

Course Name: News Analysis


BAJMC 153-CO-1 Inculcate the habit of daily newspaper reading which is essential in the field of journalism & mass communication

BAJMC 153-CO-2 Maintain daily records of important news for good presentation and

fingertips knowledge as a future journalist

BAJMC 153-CO-3 Inculcate the habit of listening daily news bulletins and analyze the news Content

Semester- II

Course Name: Reporting & Editing for Print


BAJMC 201-CO-1 Gain knowledge of different types of reporting, roles of a reporter

BAJMC 201-CO-2 Understand different forms of journalistic writing (news writing skills)

BAJMC 201-CO-3 Understand the functioning of a newspaper organisation and roles of editors and understanding agendas (editorial dpt.)

Semester- II

Course Name: History of Print & Broadcasting in India


BAJMC 202-CO-1 Understand the expansion of FM and Doordarshan and print media in India

BAJMC 202-CO-2 Understand the history of Radio & TV Broadcasting in India

BAJMC 202-CO-3 Gain knowledge regarding the prominent national & international News

agencies

Semester- II

Course Name: Environmental Studies


BAJMC 203-CO-1 Recognize the different components of the earth’s ecosystem and how they function

BAJMC 203-CO-2 Possess the critical thinking required to view environmental problems from multiple perspectives, as they learn new ways of understanding

BAJMC 203-CO-3 Articulate the basic processes of key elements affecting the

environment

Semester- II

Course Name: Photography


BAJMC 204-CO-1 Student will be able to understand basics of photography, roles and ethics of a photographer

BAJMC 204-CO-2 Student will have photography skills, will be able to understand its

technical aspect. Student will be able to understand plan and execute the

creation of photographic imagery following the process of ideation,

visualization

BAJMC 204-CO-3 Student will know the skill of photojournalism, photo printing process and impact of new technology

Semester- II

Course Name: Multimedia Communication


BAJMC 205-CO-1 Have good idea of multimedia systems

BAJMC 205-CO-2 Evaluate advanced or future multimedia systems

BAJMC 205-CO-3 Developing career in the area of multimedia and internet applications

Semester- II

Course Name: Print Media Lab

Course Code (CC): BAJMC 251

BAJMC 251-CO-1 Understanding working on newspaper making software

BAJMC 251-CO-2 Hindi typing skills

BAJMC 251-CO-3 Understand the duties and working style of a newspaper organization

Semester- II

Course Name: Photo Lab


BAJMC 251-CO-1 Understanding use of camera and other photography equipments

BAJMC 251-CO-2 Gaining the knowledge of shooting in different places and situations

BAJMC 251-CO-3 Developing art of photography and editing by using software

Semester- II

Course Name: Life Skill Management


BAJMC 253-CO-1 Understanding the value of time, relationships and self presentation and

self realization

BAJMC 253-CO-2 Inculcating good habits of Yoga and meditation

BAJMC 253-CO-3 Developing human values and ethics in life

Semester- II

Course Name: News Analysis


BAJMC 254-CO-1 Inculcate the habit of daily newspaper reading which is essential in the

field of journalism & mass communication

BAJMC 254-CO-2 Maintain daily records of important news for good presentation and fingertips knowledge as a future journalist

BAJMC 254-CO-3 Inculcate the habit of listening daily news bulletins and analyze the news

Content

BAJMC 301-CO-1 Develop knowledge about media and Culture, learn how culture influence

the functioning of media

BAJMC 301-CO-2 Understand media text, gender representation and types of audiences

BAJMC 301-CO-3 Understand technological determinations, media technologies and cultural

reforms

BAJMC 302-CO-1 Understand essentials of TV reporting and responsibilities of a

reporter

BAJMC 302-CO-2 Understand TV news writing and working of Television organisation

BAJMC 302-CO-3 Understand the art of TV news editing

BAJMC 303-CO-1 Analyze the constitutional scope for the functions of media

BAJMC 303-CO-2 Recognize the nature of moral and ethical discourse in the mass

media

BAJMC 303-CO-3 Understand the contemporary and developing state of media law is a challenging task

BAJMC 304-CO-1 Demonstrate an understanding of the history of radio

BAJMC 304-CO-2 Describe and analyze elements and technologies in the field of radio production

BAJMC 304-CO-3 Demonstrate skills of producing radio program scripts anf format also

using the current and evolving hardware and software applications for radio production

Semester- III

Course Name: Media & Cultural Studies


Course Name: Television Journalism


Semester- III

Course Name: Media Law, Ethics & Policy


Semester- III

Course Name: Radio Journalism & Production


Semester- III

Semester- III

Course Name: Documentary Production


BAJMC 305-CO-1 Understand the fundamental idea of the film making

BAJMC 305-CO-2 Conceptualize, pre production, shoot & post production of documentary or

short film

BAJMC 305-CO-3 Understand editing and other technical aspects of documentary film

making

Semester- III

Course Name: Wireless & Mobile Communication


BAJMC 306-CO-1 Student will synthesis and analyze wireless and mobile cellular communication systems over a stochastic fading channel

BAJMC 306-CO-2 Student will understand advanced multiple access techniques

BAJMC 306-CO-3 Student will understand digital cellular systems (cdma2000, W-CDMA,

LTE and candidate 5G waveforms)

Semester- III

Course Name: TV Lab


BAJMC – 351 -CO-1 Understand the skill of expressing and presenting in any live situation

BAJMC 351-CO-2 Understand the role of an anchor, reporter, script writer, editor and voice

over artist for various types of programmes

BAJMC 351-CO-3 Know the functions of editing and other news room functions

Semester- III

Course Name: Radio Lab


BAJMC 352 -CO-1 Create quality audio for different program patterns in radio

BAJMC 352 -CO-2 Describe and analyze elements in the production process

BAJMC 352 -CO-3 Demonstrate proficiency in using the current and evolving hardware and software application

Semester- III

Course Name: Production Lab


BAJMC 353 -CO-1 Conceptualise, shoot & post production of documentary or short film

BAJMC 353 -CO-2 Shoot their own short films/ad film/documentary either alone or in a

group as well

BAJMC 353 -CO-3 Edit the shots and film with the help of video editing software

BAJMC 354 -CO-1 Understand the practicalities of media industry

BAJMC 354 -CO-2 Create the original ideas for the respective field under media industry for the individual and team growth

BAJMC 354 -CO-3 Acquire the complete knowledge of working environment so that after course completion the student can easily make place in the industry

BAJMC 401-CO-1 Students will understand the basics of public relations

BAJMC 401-CO-2 Students will learn the tools and techniques used in public relations

BAJMC 401-CO-3 Students will learn how to conduct PR campaigns and evaluate them

also ethical considerations while doing PR

BAJMC 402-CO-1 Understand the basics of Advertising Industry, its tools and techniques

BAJMC 402-CO-2 Learn how to conduct ad campaigns and roles responsibilities of

ad agencies

BAJMC 402-CO-3 Understand the impact of advertising in society

BAJMC 403-CO-1 Understand the basics of new media including

BAJMC 403-CO-2 Learn new media technology for journalistic purpose

BAJMC 403-CO-3 Understand cyber laws and create blogs

Course Name: Production Lab


Semester- III

Course Name: Public Relations


Semester- IV

Course Name: Introduction to Advertising


Semester- IV

Course Name: Basics of New Media


Semester- IV

Semester- IV

Course Name: Development Communication


BAJMC 404-CO-1 Understand the concept of development and development

communication

BAJMC 404-CO-2 Describe media as a tool in development communication

BAJMC 404-CO-3 Understand Traditional and community journalism

Semester- IV

Course Name: Media Industry & Management


BAJMC 405-CO-1 Students will develop hands-on experience as content marketers using

journalistic and digital techniques

BAJMC 405-CO-2 Students will gain a perspective on the evolution of media in the last 25 years and on key current trends

BAJMC 405-CO-3 Students will be able to develop an integrated marketing plan using a wide variety of media that will take a comprehensive approach to a marketing challenge

Semester- IV

Course Name: Solar Energy – Theory and application


BAJMC 406-CO-1 Develop basic Knowledge regarding solar energy

BAJMC 406-CO-2 Understand different techniques and application for utilization of solar

energy

BAJMC 406-CO-3 Students will gain knowledge and understand different techniques and application for utilization of solar energy

Semester- IV

Course Name: Advertising Lab


BAJMC 452-CO-1 Plan Ad Campaigns for companies

BAJMC 452-CO-2 Design and edit Print and electronic through editing software and equipments

BAJMC 452-CO-3 Write and record radio ads

BAJMC 453-CO-1 Create a news website

BAJMC 453-CO-2 Do website designing through software

BAJMC 453-CO-3 Create and distribute blogs and content for online media through various

new media tools

BAJMC-501-CO1 Demonstrate the relation of global, international, national and intercultural problems, trends and trends, and issues

BAJMC-501-CO2 Understand engagement in global problem solving process

BAJMC-501-CO3 Take out information from various global media sources

BAJMC 502-CO-1 Understand research & its types and methods

BAJMC 502-CO-2 Understand research process and ways of presentation

BAJMC 502-CO-3 Understanding research ethnographies and analysis techniques

BAJMC 503-CO-1 Gaining command over the essential skills in the area of New Media

BAJMC 503-CO-2 Understand media convergence culture

BAJMC 503-CO-3 Demonstrate the relationship between sociology and new media

BAJMC 504-CO-1 Explore the impact of feminism in political scenarios

BAJMC 504-CO-2 Understand how human rights are used in policy and campaigning

BAJMC 504-CO-3 Demonstrate the relationship between media and gender and human

rights

Course Name: New Media Lab


Semester- IV

Course Name: Global Media & Politics


Semester- Vth

Course Name: Communication Research


Semester- V

Course Name: Advance New Media


Semester- V

Course Name: Media, Gender & Human Rights


Semester- V

Semester- V

Course Name: Mobile Journalism


BAJMC 505-CO-1 Use mobile as a new tool of Journalism

BAJMC 505-CO-2 Produce mobile contents for mass communication

BAJMC 505-CO-3 Use mobile technology for mass communication

Semester- V

Course Name: Development Journalism


BAJMC 506-CO-1 Understand how to use development journalism as a tool for sharing

developmental experiences and exercises

BAJMC 506-CO-2 Understand the role of media advocacy in developmental aspects

BAJMC 506-CO-3 Learn development specific media coverage

Semester- V

Course Name: Advance New Media Lab


BAJMC 551-CO-1 Produce new media contents for mass communication

BAJMC 551-CO-2 Work in a team to undertake web based projects and field works

BAJMC 551-CO-3 Create mobile contents for social activities and participate in social

media campaigns

Semester- V

Course Name: Mojo Lab


BAJMC 553-CO-1 Produce contents for mass communication using mobile technology

BAJMC 553-CO-2 Work in a team to undertake projects and field works for making

mobile news packages

BAJMC 553-CO-3 Create mobile contents for social activities

Semester- VI

Course Name: Intercultural Communication


BAJMC 601-CO-1 Recognize variations in culture and communication styles

BAJMC 601-CO-2 Understand how different cultural values might decide and expose different behavioral patterns

BAJMC 601-CO-3 Become aware of how one can adapt in intercultural interactions

Semester- VI

Course Name: Event Management


BAJMC 602-CO-1 Understand the basic process as well as financial planning of events incorporating various systems, procedures and models

BAJMC 602-CO-2 Coordinating the technical parts of an event including revenue

generation aspect

BAJMC 602-CO-3 Distinguishing the targeted audience and evaluating the impact of

event

Semester- VI

Course Name: Multimedia Journalism


BAJMC 603-CO-1 Understand the modern tools usage for multimedia communication

BAJMC 603-CO-2 Proficiency in recording, editing and distributing online contents

BAJMC 603-CO-3 Acquire skills in the areas of filming, editing and publishing video reports

Semester- VI

Course Name: Advertising Practices


BAJMC 604-CO-1 Conceptualise and produce the advertisements for different mediums

BAJMC 604-CO-2 Understand the concepts and principles of Advertising, Ad Agency Management and Brand Management

BAJMC 604-CO-3 Persuade the consumers for buying and consuming the products and

services

Semester- VI

Course Name: Introduction to Film Studies


BAJMC 605-CO-1 Establish the relevance of important film theoretical concepts

BAJMC 605-CO-2 Establish relationship between visualization and creativity

BAJMC 605-CO-3 Understand Cinema as an Art form and capability to prepare and analyse script

Semester- VI

Course Name: Event Management Lab


BAJMC 651-CO-1 Understand the entire process and ways of managing any event

BAJMC 651-CO-2 Understand the ways of fundraising and managing the finance

BAJMC 651-CO-3 Conceptualize the whole event while working in a team and understanding . the basics

Semester- VI

Course Name: Multimedia Journalism Lab


BAJMC 652-CO-1 Understand how to write and produce content for multimedia

BAJMC 652-CO-2 Understand how to produce content for web

BAJMC 652-CO-3 Conceptualize and produce content for Television, presenting live

situations

Semester- VI

Course Name Advertising Lab


BAJMC 653-CO-1 Understand how to write and produce TV, Radio and Print Ad

BAJMC 653-CO-2 Understand how to produce promotional content

BAJMC 653-CO-3 Make good quality advertisements while working in a well managed team structure with different roles

Semester- VI

Course Name Film Studies Lab


BAJMC 654-CO-1 Understand all the basics of film making

BAJMC 654-CO-2 Understand the technical aspects of film making

BAJMC 654-CO-3 Make good quality short films with good social messages while

working in a well managed team structure with different roles

encourage critical thinking, research aptitude, and social

Documents