Jargon:  terminology  which  is  especially  defined  in  a  rela6onship  to  a  specific  profession  

Agency:  Be  Human,  Compelling,  &  Simple  

But  We  Use  Words  Like  

SEVERE  Severe  risk  of  bullshit  

HIGH  High  risk  of  bullshit  

ELEVATED  Significant  risk  of  bullshit  

GUARDED  General  risk  of  bullshit  

LOW  Low  risk  of  bullshit  

Buzzwords  &  Bullshit  Warning  System  

Jargon  invades  personal  life  

I  wonder  if  he  is  OBA  Compliant?  

What  the  hell  is  he  thinking?  

Statement  Let’s  Decode:  Get  Simple  

TRANSLATION  

Give  consumers  reasons  to  buy  your  product  over  and  over  again,  maybe  use  a  puppet?  

Aggregate,  plaOorm,  transparency,  reproducibility,  data  touch  points  

TRANSLATION  

Just  trust  us,  we  do  a  bunch  of  stuff  that  we  don’t  even  understand  to  produce  results.  

Statement  

Expanded  Brandsphere  

Social  Networks  

Googlism  

Loca6on  Based  Services  

Mobile  Video  

TRANSLATION  

Be  Where  Your  Customers  Are.  

Welcome  To  The  World  of  

Socialomics  

TRANSLATION  

Let’s  talk  about  how  we  can  use  Facebook  to  drive  sales  

BONUS  ROUND:  Acronyms  

Acronym  finder  is  great!  

So  Bad  People  Make  Fun  

We  Have  A  Widespread  Problem  

Did  you  pass  the  grandma  test?  

Statement  The  Challenge