end-to-end reliability...end-to-end reliability infrastructure: hardware, software & support...

END-TO-END RELIABILITYInfrastructure:

HARDWARE, SOFTWARE & SUPPORT

2 0 0 5 FA L L C O N F E R E N C E

www.7x24exchange.org

N O V E M B E R 1 3 – 1 6 , 2 0 0 5 • L A C O S T A R E S O R T & S P A • C A R L S B A D , C A

“Register before October 20th for a chance to win a Sony Cyber-shot7.2-Megapixel Digital Camera”

7x24 Exchange now offersCEUs for attendance at

spring and fall conferences.

2005 FALL CONFERENCE

2 W W W . 7 X 2 4 E X C H A N G E . O R G

What is 7x24 Exchange?

The leading knowledge exchange for those whodesign, build, use and maintain mission-criticalenterprise information infrastructures, 7x24Exchange is a not-for-profit organization seekingto improve end-to-end reliability by promotingdialogue among these groups.

Founded on the assumption that oftenprofessionals involved with data center uptimeissues work in isolation when dealing withtechnical, budget, political, and career issues.As a result of expensive, time-consuming, and,sometimes, painful trial and error processes,innovative practitioners evolved unique andcreative ways of solving problems and buildingthe organizational support needed for theirimplementation. However, many have beenstymied because they did not have access orknow how to communicate potential risks tosenior management to avoid a downtimedisaster occurrence.

7x24 Exchange members work together toadvance the state-of-the-art in infrastructurereliability. By collecting and disseminating dataon safeguarding information systems andalerting top management to the importance ofproactive measures, members can protect theircompanies’ information lifelines.

The Goal of 7x24 ExchangeConferences

The field of uninterrupted uptime has no

textbooks. Before its founding in 1989 as the

Uninterruptible Uptime Users Group, learning

how to deal with uptime issues largely resulted

from individual trial and error. Continuing this

random rate of reliability improvement would

increasingly restrict the potential productivity of

the large, growing investment in computer and

communication hardware and systems. It also

would interfere with the increasingly critical

dependence on information accessible through

computers.

With 7x24 operations now common, how much

higher will availability requirements be in five

years? How can cost-effective, reliable

responses be assured? When is a centralized

application site requiring ultra-high availability

viable? Addressing, and, hopefully, answering

these and related strategic questions, 7x24

Exchange conferences provide stimulating

discussion forums. Collectively, we know much

about the future options and alternatives

available. With 7x24 Exchange, that

knowledge can be shared.

All program elements aim to increase the

reliability and availability of an enterprise’s

information infrastructure by presenting case

studies, new ideas, techniques and tools. Open

dialogue between attendees and presenters is

encouraged throughout. Further, by involving

the many specialists from user and

supplier/service organizations with formal and

informal sessions, the experience is rewarding

and enjoyable for all.

Who Should Attend and Why

This conference is designed for anyone involvedwith 7x24 infrastructures — IS, data center,disaster recovery and network/telecommunicationmanagers; computer technologists; facility orbuilding managers, supervisors and engineers.Vendors, consultants, or anyone concerned withuninterrupted access to critical information alsowill find the conference of value.

Attendees and their organizations benefit fromthe conference because proactive plans andcooperation from diverse functions are neededto improve reliability. By promoting a dialogueand clarifying the synergies among functions,past conferences have enabled teams ofattendees from a given organization to bettercommunicate the critical importance of aproactive approach to continuous uptime. Teammembers also were able to cover breakoutsessions and network with other professionalsin similar companies/industries with likeproblems.

Conference attendees benefit in three ways:professional development and advancement;increased recognition of their function’simportance; and exposure to new ideas,contacts and resources. First-time attendeesoften discover that many companies facesimilar, if not identical, technical andorganizational problems in their quest for higheravailability levels. Those still unaware of thisoften view their situations as unique. However,they learn there are many common downtimerisks and failure modes with solutions clusteringaround universal ideas and attitudes. 7x24Exchange conferences provide insights intowhat is being planned and done by others tomitigate or eliminate downtime risks.Recommended changes can then be justified,both on their practical merits and in the contextof business arguments that have beensuccessful elsewhere.

INFRASTRUCTURE: HARDWARE, SOFTWARE & SUPPORT

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SUNDAY, NOVEMBER 13

8:00 A.M. – 5:00 P.M.Pre-Conference WorkshopReal AvailabilityDid you ever want to learn about reliability and availability, but were putoff by the mathematics of probability density functions, venn diagramsand boolean algebra? Few senior managers want to learn how to performreliability and availability calculations, but many want to know how tounderstand, critique, and use the results. Steve Fairfax of MTechnologyand Mike Golay of MIT have developed a new version of their popularReal Availability short course tailored to the schedule and interests of thebusy 7x24 professional. The Real Availability course distills the keylessons and principles of quantitative risk management into only 8 hours.Attendees will learn to understand how to think about risk, how toestimate it, how to read and understand quantitative risk analyses, andhow to spot errors and omissions in studies and sales literature.Attendees will come away from this course with a new way of looking atrisk, one that will enable better control of the risks of downtime to theorganization. The course is based on the analysis of a hypothetical datacenter. MTechnology performed a detailed Probabilistic Risk Assessment(PRA) study of the facility’s electrical and cooling systems. The results ofthe study will be presented with details on how to interpret the numbersand develop plans of action based on the results.

Stephen A. FairfaxPresidentMTechnology

Michael Golay, Ph.D. Professor of Nuclear EngineeringMIT Nuclear Engineering Department

10:00 A.M. – 10:00 P.M.Registration

11:00 A.M. – 2:00 P.M.Tutorial Session A: Automation – Strategies That Support CriticalMissionsThis tutorial session reviews the basic concepts of automation as itshould be applied to today’s mission critical facilities where continuousavailability is demanded. This session will also highlight some of the‘hardened’ strategies now used to enhance automated routines to achievethe high level of reliability demanded by critical facilities. These strategiesare designed to reduce operator dependence and operator error withoutcontributing to operator ignorance. Session participants will learn aboutsome of the newest practical methods of data acquisition, datamanagement, and sensory deployment, and how to manage the acquireddata without causing information overload to staff. An “Open Session”will allow participants an opportunity to present questions for opendiscussion on automation practices.

Melvyn D. FosterPresident & CEOConvergent Systems Integrations, Inc.

John CicconeDirector of Critical SystemsAutomated Logic Contracting Services

1:00 P.M. – 3:00 P.M.Tutorial Session B: Datacom Cooling 101Today’s datacom facility requires a holistic approach balancing thetradeoffs between datacom equipment and facility cooling infrastructure.It is important for both corporate facilities and IT groups to have a generalunderstanding of areas NOT directly their responsibility but impact theirbudgets, operation, or performance. This same general understanding isimportant for equipment manufacturers, architects/engineers, contractors,and service technicians. This course emphasizes ASHRAE TechnicalCommittee TC 9.9 material. For datacom equipment, it includes leadtrends, environmental specifications/measurements, and nameplate dataversus ASHRAE’s thermal report. For the facility cooling infrastructure itincludes load and capacity planning.

Don Beaty, P.E. President, DLB Associates &Chair, ASHRAE TC9.9

Dr. Roger R. Schmidt, P.E.Distinguished EngineerIBM Corporation

There is an additional fee for this full-day, pre-conference workshop.Please register for this session and the conference using theConference Registration Form on page 10. If you are interested inproviding a pre-conference workshop for 7x24Exchange please e-mail a proposal to [email protected].



2:00 P.M. – 4:30 P.M. Tutorial Session C: Fluid Mechanics 101: Fundamentals of CoolingAirflow in a Data CenterThis tutorial session will introduce basic concepts of air velocity, airflowrate, pressure, and temperature distribution as applied to raised-floor datacenters. You will be shown why the flow distribution through theperforated tiles is usually not uniform. It is governed by the air velocityand pressure variation under the raised floor. By calculating thisvariation, you can predict the airflow coming out of each perforated tile.Such a calculation allows you to study the effect of variables such as:layout of the CRAC units and the perforated tiles, the height of the raisedfloor, and the presence of obstructions under the raised floor. Once theflow rates through the perf tiles are determined, the next step is tocalculate, in the above-floor space, the air velocity and temperature as theair moves through the server racks and back to the CRAC units. Manyexamples will be presented to develop an understanding of the physicalprocesses and to draw practical conclusions. The tutorial will show howto create a computational model of a data center layout and calculate thecorresponding airflow and temperature distribution.

Suhas V. Patankar, Ph.D.Professor of Mechanical EngineeringUniversity of Minnesota &President, Innovative Research, Inc.

5:00 P.M. – 10:00 P.M.Registration (continued)Pick up conference materials and name badges to help reduce Mondaymorning congestion.

6:00 P.M. – 10:00 P.M.Welcome Reception

Sponsored in part by:

Join us for a buffet reception with open bar accompanied by soft music.This is an excellent opportunity to dialogue with conference presenters,meet new people, network, welcome first time attendees, renew oldacquaintances, and meet the board members.

MONDAY, NOVEMBER 14

7:00 A.M.Registration & Breakfast

8:30 A.M.Welcome and Opening RemarksBob Cassiliano, 7x24 Exchange chairman will open the conference,provide an overview, review meeting logistics and address generalhousekeeping items.

9:00 A.M. Keynote Address: Biometrics and WirelessDuring this presentation Kevin will discuss biometrics – you as yourpassword – and how the new technology is becoming pervasive foraccess control as it becomes less expensive. Kevin will also discuss thelatest developments in wireless technology, including threats to yourhome phone, your car and your home.

Kevin KealySecurity ArchitectAT&T

10:00 A.M.Refreshment Break

10:30 A.M.Intel – Deploying Enterprise – Level High DensityComputing Facilities – Part 1Over the past three years, Intel has undertaken a massive compactionand reallocation of the Engineering Computing systems, the ITinfrastructure that supports the batch processing of the engineering designand proof-of-concept efforts on a worldwide basis. Intel’s solution was aspecialty built high density data center, with an average power density of300 W/SF that can be scaled to 600 W/SF. This two-part presentationwill take you through the three-year process that was undertaken by Inteland their key supporting team members. We intend to demonstrate therationales and metrics used to conclude that a high-density computingenvironment was the most appropriate solution for Intel.

In this first of a two part presentation, we will discuss the rationale,provisioning, architecture and business case of the facility and ITconsolidation effort. Specific areas that will be addressed include thechoice of high-density versus low-density space and systems,


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provisioning and right-sizing the platforms and underlying applications,the building program and underlying engineering research andassumptions, disaster recovery and business continuity, and the modelsbeing used for both the Greenfield and Retrofit development options.

In the second of this two part presentation, to be given at the Spring 2006conference, we will discuss the physical deployment of both the Greenfieldand Retrofit projects in Portland, Oregon, and Santa Clara, Californiarespectively. Here, we will discuss the benchmarking efforts that led us tothis type of data center, the use of hot and cold aisle containment andCFD air flow modeling, raised floor layout and management and some ofthe peculiarities of the projects, to include the ongoing benchmark effortsthat are driving the building program.

William P. Mazzetti Jr., P.E. Director of Engineering Services & Chief EngineerRosendin Electric, Inc.

Jeffrey J. DavisStrategic Planning/Partnership/DevelopmentIntel-ISTG/GFS

11:30 A.M. Catastrophe Response ManagementFrank Lawatsch and Phil Goad were retained by Deutsche Bank after thecollapse of the Twin Towers damaged their New York headquarters. Whileworking on developing the insurance claim, they discovered that thephysical damage, while considerable, was minor compared to theenvironmental damage. This presentation will discuss why corporationsneed to factor environmental assessments into every risk managementplan.

Frank Lawatsch, Esq.President & CEOExpert Alliance

Phillip Goad, Ph.D.Vice ChairmanExpert Alliance

12:30 P.M.Buffet Lunch

1:45 P.M.HP – Cost Model for Planning, Development, and Operation of a Datacenter The emergence of the compute utility and growth in data center basedcompute services necessitates an examination of costs associated withhousing and powering the compute, networking, and storage equipment.The cost model must take into account the complexity in power delivery,cooling, and required levels of redundancies for a given service levelagreement. The cost of maintenance and amortization of power deliveryand cooling equipment must also be included.

Therefore, a simple cost model that adequately captures the total cost ofspace and power based on utilization as well as recurring costs of“burdened” delivery is needed. The presentation shows a cost model thatcan be used in planning, developing, and operating a datacenter.

Ken Baker Datacenter Infrastructure Technologist Hewlett Packard Company

2:45 P.M.Make Your Own Sundae Break

3:15 P.M.IBM – Understanding and Controlling Hot Spots in Data CentersA better understanding of hotspot formations can directly lead to animprovement of the cooling solution of a data center, and prevent criticalbreak points in the facility infrastructure. In this presentation we showexamples of hot spots in high density data centers and review currentmodeling and experimental approaches to diagnose and characterizethem. Then, a new technique is presented, which yields the first detailedexperimental 3-D temperature distribution of an actual data center. Theexperimental temperature distributions reveal strong hot spots in the datacenter due to intermixing of hot and cold air as well as large temperaturegradients across racks. We use this data, as well as other empirical casestudies conducted over the last two years, to identify deficiencies ofcurrent cooling solutions and to discuss alternative approaches.Relevance of the current work to ASHRAE guidelines and trends will alsobe discussed.

Dr. Hendrik F. HamannManager for Photonics & Thermal PhysicsIBM Research

Madhusudan K. Iyengar , Ph.D.Advisory EngineerIBM Corporation

4:15 P.M.Virtual Tour of Nomura Securities Data Center inYokohama, JapanThis virtual tour will present the data center, the infrastructure, specialfeatures and challenges of critical facility management in Japan.

Masaki NakamuraExecutive DirectorWIT JAPAN

6:30 P.M. – 10:30 P.M.Hospitality Suites



TUESDAY, NOVEMBER 15

7:00 A.M.Breakfast

8:30 A.M.Opening Remarks Day 2Bob Cassiliano will review day one highlights; provide an overview ofupcoming events and address housekeeping items of interest.

9:00 A.M.Keynote Address: The Future of Data CenterInfrastructureData centers are undergoing substantial change caused by the increasingdensity of servers and routers, and the need for more storage equipment.In addition, new technologies in the form of blade centers combined withcentralization of key applications are leading to new requirements forfacility infrastructure. Mr. Bauer’s keynote presentation will explore ideasand discuss industry trends on how end-to-end reliability can be affectedby these continuous changes. The future data center will require moreresilient infrastructure along with better process controls for businesscritical continuity. The migration toward a more network centricenvironment will also place new demands on infrastructure throughout theenterprise.

Robert B. BauerGroup Vice President, Emerson &President, Liebert


10:30 A.M.Citigroup – Global Data Center StrategyThe Global Data Center Strategy initiative was developed by CitigroupTechnology Infrastructure (CTI) group to optimize its operations andinfrastructure according to the strategic principles of the organization:capacity, quality, risk and cost. These strategic principles have beenapplied throughout the stages of this strategic initiative from analysis anddesign to planning and execution. This presentation will elucidate themethods, processes, and critical decision factors involved in these stagesgrouped in two sections. Data center design will be presented by JimCarney and Vikram Bhat followed by workload migrations presented byTony DiSanto.

Anthony DisantoManaging Director, NACitigroup Technology

James F. CarneySenior Vice President, Data Center PlanningCitigroup Technology

Vikram BhatSenior ManagerDeloitte & Touche

11:30 A.M.EMC – The Journey to Continuous AvailabilityThis presentation will demonstrate the new Business Continuity Solutionsthat have been developed over the past two years. Over the past twoyears their have been several new Business Continuity Solutions under theframework of an Integrated Methodology. In this presentation the speakerwill explore the following BC Solutions: “Dealing with increased regulatoryand business pressures”, “How to asses your current capability torecover”, “Building a business case to migrate to an internal/dedicatedsolutions”, “Fully automated end to end SAP failover”, “Building a fiveyear strategic business continuity program”, “Designing a three sitedistance proof zero data loss solution”, “New solutions for open systemsrecovery using VMWare”, “Managed availability services”, and more.

Gordon MacArthurGlobal Director, Business Continuity and Security SolutionsEMC Technology Solutions

12:30 P.M.Lunch


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1:45 P.M. Concurrent SessionsA. Dynamic Battery Modeling of Lead–Acid

Batteries Using Manufacturer’s DataModeling and simulation of lead–acid batteries is of utmost importance inpredicting their operation for transportation systems such as hybrid andelectric vehicles, for wheelchairs, for battery back up systems such as inUPS for computers and in telecommunication systems. Considerableeffort is put into the selection of the appropriate battery model with specificregard to the battery State of Charge (SOC) and battery reserve timeduring the discharge profile for the various different loading conditionsexpected in the field.

Alexander Kusko, Sc.D., P.E.Corporate Vice President, Electrical PracticeExponent

Nosh K. Medora, S.M., P.E. Managing Engineer, Electrical Practice Exponent

B. Case Study: End-to-End Application AvailabilityOrganizations need to focus on end-to-end availability from the businessusers’ perspective. In this case study, we will discuss how the availabilityof critical business processes are traced to IT systems and theiravailability. We will discuss a model to place accountability throughService Level Agreements (SLAs) and Operating Level Agreements (OLAs)on vendors who participate in supporting IT systems. We will alsoprovide a financial incentive/penalty model to keep all participantsconstantly aligned to the needs of the customers and improve overallproduction resiliency from the customer’s perspective.

Binod TaterwayChief Executive Officer Blue Canopy Group

2:45 P.M.Refreshment Break

3:15 P.M.AMEX – In-Flight Refueling – A Data Center CutOver StoryThis presentation highlights the completion of the American ExpressMinneapolis Data Center Upgrade Project. Scope of this activity includedthe cutover of 61 electrical distribution locations. These locations supplycritical power to over 3000 pieces of American Express Financial Advisors(AEFA) business hardware installed in the Minneapolis Data Center. Thetopic details the collaboration between American Express, HolderConstruction, electrical contractors, internal customers, internal changecontrol, and site operations teams. Cut over activities to disconnect andredirect every critical electrical system from the obsolete electrical systems

to the newly installed electrical systems were successfully accomplishedwithout a single interruption to business.

Fred JordanDirector, Technical SupportAmerican Express

John P. RedmondVice President, Western Region Holder Construction Company

4:15 P.M.Pass the Mike SessionThis session will address questions previously submitted on registrationforms and those which surfaced during the conference. 7x24 Exchangeencourages all attendees to step up to the microphone and state and theircase. Attendee participation and open dialogue has made this a valuablesession over the years.

Dennis CroninCenter of Excellence – Mission CriticalGilbane

6:30 P.M. – 10:00 P.M.An Evening at “TOP GUN” Marine Corps Air Station MIRAMARAs the Marine Corp’s premier master jet base, MCAS Miramar is home tothe world’s best fighter pilots. 7x24 Exchange attendees will get a firsthand look at where these defenders of freedom work and train. MCASMiramar is home to the 3rd Marine Aircraft Wing of the United StatesMarine Corps, known as “America’s 9-1-1 Force.” Miramar’s aircraft andaviators were called most recently to duty in Operation Enduring Freedomand Operation Iraqi Freedom, successfully performing a wide variety ofcombat and support missions in F/A-18 Hornet fighter attack jets, CH-46Sea Knight and CH-53E Super Stallion helicopters and the KC-130Hercules transport and aerial refueling aircraft. On the flight line, activeduty Marines will introduce you to Marine Corps aviators and supportpersonnel. We know you are thinking about it and YES this is the locationwhere the 1986 Motion Picture smash hit TOP GUN was filmed, so bringyour sun glasses and bomber jackets because you are in for the ride ofyour life...and keep your eyes open, you might even see a famous moviestar along the way. The event is an indoor/outdoor event. A light jacket isrecommended, as temperatures could be as low as 65 degrees.

Special thanks to the following vendor organizations for making this eventpossible:

ABB, Active Power, American Power Conversion, Cummins Power Generation, Danaher Power Solutions, Eaton Power Quality, Emerson Network Power, MGE UPS, Power Distribution Inc, Russelectric, SIEMENS, Square D and Starline.



WEDNESDAY, NOVEMBER 16

7:00 A.M.Breakfast

8:30 A.M.Opening Remarks – Day 3Bob Cassiliano will review highlights from day one and day two.

8:45 A.M.Keynote Address: Outsourcing Infrastructure andIT Services for Greater Organic GrowthOrganic agriculture is the most dynamic and rapidly growing sector of theglobal food industry. A major contributor to this overall growth is Boulder,Colo.-based Wild Oats Markets, Inc. (NASDAQ: OATS), an 18-year-oldsupermarket chain. Realizing the high-growth potential, Vice President ofInformation Technology, Jon Payne is addressing the need to free up hishighly talented IT staff to work on strategic areas of growth withoutdegradation of the IT infrastructure supporting the business. Payne’scompany is in the midst of an aggressive three-fold expansion of stores,and in this presentation, he will discuss how outsourcing core IT functionsand infrastructure are helping him maximize IT performance and loweroverall operational costs. Payne will also address the benefit of leveraginga SAS-70 Type II compliant data center to comply with Section 404 ofSarbanes-Oxley, which requires that all public companies fully documenttheir internal controls environment.

Jon Payne Vice President, Information Technology Wild Oats Markets, Inc


10:15 A.M. To High Density.... And Beyond!A Global Trading Firm with operations on five (5) continents faced a DataCenter challenge – their legacy Data Center was reaching its capacity,while their business continued to grow rapidly. This rapid growth requireda nearly continuous deployment of IT equipment to support the growth,but the original infrastructure could not sustain the projected growth intothe future. With an overarching mission to sustain ongoing operations,the organization's first hurdle to clear was upgrading the legacy DataCenter's power and cooling systems to support short-term IT equipmentpropagation, with no unplanned interruptions. The second step was toimplement a robust infrastructure upgrade to support a new, high density(240 watts/sf) Data Center space in the same building, with a long-termrequirement of supporting both Data Centers. The infrastructure upgrades

require seamless integration, not only for the Data Center operations, butfor the other Corporate Headquarters functions in the building. Thepresentation will highlight the decision making process from an end-user's perspective, and a consultant's approach to achieving the end-user's High Density Data Center goals in a challenging building.

Edward J. Lynch, P.E.Vice PresidentBala Consulting Engineers, Inc.

Kevin KonskiTechnical Facilities EngineerA Major Financial Institution

Bruce W. Young, P.E.Electrical Project EngineerBala Consulting Engineers, Inc.

11:00 A.M. Static Auto Tie: A New Concept for Dual Bus UPSConfigurationsAt the request of Ford Motor Company, Eaton Corporation recentlydeveloped a new Powerware technology utilizing a single, centralizedstatic switch between two UPS busses. Allowing for the displacement ofdownstream static switches, this innovative concept creates an easier,more cost effective method of dual bus deployment. Eaton hascontinually deployed and tested this concept for more than a year, andwill use this design experience as the core element of discussion.

Angelo MandarinoVice President, Large Systems Group Eaton Power Quality Corporation

Daniel EdelenSenior Project Engineer Eaton Power Quality Corporation

11:45 A.M.Closing Remarks & Evaluation Raffles

12:00 NOON

Conference Adjourns


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TWO QUICK STEPS TO REGISTRATION:

1. Conference RegistrationComplete a Conference Registration Form for each participant, on-line or mail or fax a copy of the ConferenceRegistration Form on page 10 to:

7x24 Exchange322 Eighth Avenue, Suite 1400New York, NY 10001

Phone: 646-486-3818Fax: 212-645-1147

www.7x24exchange.org

2. Hotel ReservationsTo take advantage of 7x24 Exchange’s special rates at the La Costa Resort & Spa call 800-854-5000 today.

The room rate for the conference is $190.00 per night plus tax. A resort fee of $16.00 per night includescomplimentary toll free calls, credit card access calls, local calls, high speed internet, entrance to the athletic club,in room coffee and the daily paper.

Conference rates are available from November 8th through November 20th subject to room availability. To ensurespace availability, reservations must be received by October 21st. After October 21st rooms and rates are subjectto space availability and current hotel rates. Please note that there a limited number of rooms available at thegroup rate which will be reserved on a first come first served basis. 7x24 Exchange makes every effort to reservethe appropriate number of room nights for attendees, however we cannot be responsible if the room block sells outprior to October 21st. In the event of a sell out 7x24 Exchange will recommend nearby accommodations.

LA COSTA RESORT & SPA 2100 Costa Del Mar Road Carlsbad, CA 92009


CONFERENCE REGISTRATION FORM:

PLEASE PRINT OR TYPE CLEARLY

Name:

(Informal Name/nickname for badge)

Position/Title

Company

Address

City State Zip

Phone ( ) Fax ( )

E-mail

CONFERENCE FEES: Early Bird Discount AfterThrough October 21st October 21st

Member: $1,200 $1,500Non-member: $1,500 $1,800

PAYMENT METHOD

■■■■ Check enclosed

Charge (check one):■■■■ American Express ■■■■ Visa ■■■■ MasterCard ■■■■ Discover

Card Number: Exp. Date:

Name (as it appears on the card)

Signature

DO YOU PLAN TO ATTEND?Sunday 8:00 a.m. – 5:00 p.m.Pre-Conference Workshop – Real Availability ■■■■ Yes ■■■■ No(There is an additional fee of $975 to attend this session. The fee includes Sundaybreakfast, lunch, refreshment breaks and course materials. Individuals registered forthe pre-conference workshop must also register for the full conference. This sessionwill take place provided there is adequate attendance.)

Sunday 11:00 a.m. – 2:00 p.m.Tutorial Session A: Automation – Strategies that Support… ■■■■ Yes ■■■■ No

Sunday 1:00 p.m. – 3:00 p.m.Tutorial Session B: Datacom Cooling 101… ■■■■ Yes ■■■■ No

Sunday 2:00 p.m. – 4:30 p.m.Tutorial Session C: Fluid Mechanics in the Data Center ■■■■ Yes ■■■■ No

Sunday Evening’s Buffet Reception ■■■■ Yes ■■■■ No

If yes, do you plan to bring a guest? ■■■■ Yes ■■■■ No

Name of guest:A guest is a spouse/significant other, friend or an adult child (18 and over) who is notin an industry related occupation. Co-workers or associates in the industry may notuse the guest registration category and are required to submit a separate registrationform. Guests are invited to attend the Welcome Reception, Hospitality Suites and theVendor Sponsored Event.

BREAKOUT SESSIONS (please choose only one)Tuesday 1:45 p.m.

■■■■ A. Dynamic Battery Modeling….

■■■■ B. Case Study

Vendor Sponsored Evening ■■■■ Yes ■■■■ No

Do you plan to bring a guest? ■■■■ Yes ■■■■ No

Name of guest:

COMPANY PROBLEM/CASE STUDYAn important part of 7x24 Exchange conferences is the discussion of real worlduptime issues, problems and solutions. Each attending organization is requested toprovide a short write-up of a recent experience, major question, problem or issuewhich might be of interest to conference attendees:

(include additional sheets if necessary)

May we identify your company as submitting information? ■■■■ Yes ■■■■ No These write ups will be reviewed by the 7x24 Exchange Board of Directors andprovided to appropriate moderators for possible inclusion in their sessions.

Other comments, suggestions:

Do you wish to receive membership information? ■■■■ Yes ■■■■ No

■■■■ Check here if this is your first time attending a 7x24 Exchange Conference

■■■■ If yes, how did you hear about 7x24 Exchange?

The conference registration fee covers conference sessions and activities, handoutmaterials, Sunday’s reception, lunches and breakfasts on Monday, Tuesday andWednesday. The conference fee does not include the Sunday Pre-ConferenceWorkshop. The pre-conference workshop registration fee covers breakfast, lunch andrefreshment breaks on Sunday as well as course materials. Attendees who register forthe pre-conference workshop must also register to attend the full conference.Participants are responsible for all other expenses, including guest meals,transportation and hotel accommodations. The dress code is business casual.Cancellations received by October 28th will be refunded, less a $75 handling fee.There will be no refunds after October 28th. However, substitutions of companyparticipants may be made at any time.

Return this form to: 7x24 Exchange • 322 Eighth Avenue, New York, NY 10001 • Phone 646-486-3818 • Fax: 212-645-1147


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WHAT MEMBERS ARE SAYING

“Range of pertinent topics was on the mark”

“Well done – relaxing & good for networking”

“Good balance, well executed”

“There was nothing weak about this program”

“Every time I attend I learn something new.Very worthwhile!”

VENDOR/CONSULTANT POLICIES & PROCEDURES

Information Tables and Pop-Up DisplaysVendors and consultants are encouraged to participate in 7x24 Exchange.However, the group is primarily driven by user interest. Tables areprovided at the conference for the distribution of product literature,educational material and other useful information at no cost. Displaysigns are not permitted on literature tables. Overt selling at 7x24Exchange meetings and the use of 7x24 Exchange membership lists fordirect selling are prohibited.

Conference sponsors at the Key level or higher will be permitted to occupyone full six foot table for literature and/or a pop up display at no cost.Non sponsoring companies can set up pop up displays at a cost of $500per table for members and $750 per table for non-members. Anyadditional costs such as electric, shipping etc. are the responsibility of thevendor.

7x24 Exchange and La Costa Resort & Spa are not responsible for thetheft, loss or any damage incurred to any vendor materials. If you wishto coordinate a display please contact Brandon Dolci at 646-486-3818.All displays MUST be registered with 7x24 Exchange September 30th andaccompanied by one full conference registration by a representative of thecompany.

Hospitality SuitesHospitality suites/demo rooms are permitted on Monday, November 14thbetween the hours of 6:30 p.m. and 10:30 p.m. All hospitality suitehosts must be a Key member of the 7x24 Exchange Corporate LeadershipProgram (CLP). In order to be recognized by 7x24 Exchange vendorsmust complete a suite registration form.

As always, hosting a hospitality suite gives vendors, direct access to theconference attendees and provides the opportunity to promote productsand services in an enjoyable relaxed environment.

If you are interested in hosting a suite on Monday, November 14th pleasecontact Brandon Dolci at 646-486-3818 x 108 before September 23rd.

DIRECTORS AND OFFICERS2005 FALL CONFERENCE CORPORATE

LEADERSHIP PROGRAM MEMBERS (at press time)

322 Eighth Avenue, Suite 1400New York, NY 10001www.7x24exchange.org

PRE SORTEDFIRST CLASS

U.S. POSTAGE

PAIDWILKES-BARRE, PAPERMIT NO. 188

Silver Members

Key Members

AFCOContributor Members

REGISTER ONLINE TODAY @ WWW.7X24EXCHANGE.ORGQUEST IONS? CALL 646-486-3818 X100 OR E-MAIL [email protected]

Chairman of the Board Robert J. CassilianoBusiness Information Services, Inc. PresidentDavid SjogrenStrategic Facilities Inc. Vice President – ProgramsJohn OyhagarayWestern UnionDirectorRoy L. ChapmanAmerican ExpressDirectorRavi R. MehrotraFederal Reserve Bank of NYChapter RepresentativeWilliam LeedeckeVanguard GroupVendor RepresentativeDoug H. SandbergASCO Power TechnologiesAdministrative DirectorKathleen A, Dolci(646) 486-3818 x103Membership & EducationTara Oehlmann, Ed.M.(646) 486-3818 x104ConferencesBrandon A. Dolci, CMP(646) 486-3818 x108

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