end-to-end value chain & standards pillar - the consumer goods forum
TRANSCRIPT
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The ConsumerGoods ForumRuediger HagedornSenior Manager, End-to-End Value Chain
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OUR MISSION
Bringing together consumer goods manufacturers and retailers in Pursuitof business practices for efficiencyand positive change across our industry benefiting shoppers, consumers andthe world without impeding competition.
The Consumer Goods Forum
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The Consumer Goods Forum
CGF Upcoming events
• E-commerce and food• Mobile technology• Robotics• Logistics warehouses• Disruptive technology• Customer profiling• Supply Chain
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The Consumer Goods Forum
CGF Upcoming events
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The Consumer Goods Forum
OUR WORK ON A GREENER, MORE
SUSTAINABLE TOMORROW
DELIVERING SAFE FOOD TO CONSUMERS WORLDWIDE
HELPING CONSUMERS LIVE HEALTHIER LIVES
BENEFITING THE ENTIRE
VALUE CHAIN
SUPPORTING OUR WORK
WITH A SOLID FOUNDATION
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The Consumer Goods Forum
OUR WORK ON A GREENER, MORE
SUSTAINABLE TOMORROW
DELIVERING SAFE FOOD TO CONSUMERS WORLDWIDE
HELPING CONSUMERS LIVE HEALTHIER LIVES
BENEFITING THE ENTIRE
VALUE CHAIN
SUPPORTING OUR WORK
WITH A SOLID FOUNDATION
![Page 7: End-to-End Value Chain & Standards Pillar - The Consumer Goods Forum](https://reader036.vdocument.in/reader036/viewer/2022070600/58a42d7b1a28ab3e3d8b559b/html5/thumbnails/7.jpg)
End-to-EndValue Chain
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OUR MISSION
By identifying key areas for improvement and relevant projects to support those improvements, with a focus on demand value creation, collaborative supply chains and enablers and standards, our work has a far-reaching impact for every level of a consumer goods business.
End-to-End Value Chain & Standards Pillar
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DISCLAIMERAll youtube-videos included are purely there for demonstration purposes only and because they highlight a certain aspect of the underlying topic.No video was selected to promote any of the items shown, companies, or specific practices, technologies or solutions elaborated on.
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End-to-End Value Chain & Standards Pillar
GovernanceMilestones and Quality Control
Board Co-Sponsors of The Consumer Goods Forum’s End-to- End Value Chain & Standards Pillar
Motoya Okada President & Group CEO, AEON Co., LTD.Muhtar Kent Chairman & CEO, The Coca-Cola Company
End-to- End Value Chain & Standards Pillar Co-Chairs
Jerry Black Chief Digital Officer, AEONRobert Wilkinson
Vice President, Strategic Industry Development, The Coca-Cola Company
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End-to-End Value Chain & Standards Pillar
Why Should You Participate
Identify key areas for improvement and relevant projects to support those improvements.
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End-to-End Value Chain & Standards Pillar
Why Should You Participate
Focus on demand value creation, collaborative supply chains and enablers and standards.
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End-to-End Value Chain & Standards Pillar
Why Should You Participate
Whether you are working in an e-commerce warehouse, a global marketing department or designing software to track shipping containers, there is something to be gained from working on one of our projects, attending one of our workshops or accessing one of our reports.
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End-to-End Value Chain & Standards Pillar
Effort Of E2E InvolvementEstimated Time Spent on One Project
Total expected effort: 1.5 days/month
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1 Traceability
2 Omni-Channel
3 Consumer Engagement Principles
4 Future Value Network
4 Projects of End-to-End Value Chain & Standards Pillar
Data Item Standardization,Mobile Scanning, Digital Shelf
The Consumer Goods Forum
Last Mile, CEP,Transparency/Traceability
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End-to-End Value Chain & Standards Pillar
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End-to-End Value Chain & Standards Pillar
Partners Supporting the E2E
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End-to-End Value Chain & Standards Pillar
Project treeEnd-to-End Value Chain
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End-to-End Value Chain & Standards Pillar
Four Maintenance Projects
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End-to-End Value Chain & Standards Pillar
Life Cycle Management Applied to Project Rack
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· Handle recalls and crisis management· Connect different systems
to retrieve information· Interoperability: industry traceability
systems and databases talk to each other· Task Force works on scope
End-to-End Value Chain & Standards Pillar
Traceability > Omni-Channel > SmartLabel > Consumer Engagement Principles > Future Value Network
1 Traceability
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End-to-End Value Chain & Standards Pillar
Traceability > Omni-Channel > SmartLabel > Consumer Engagement Principles > Future Value Network
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End-to-End Value Chain & Standards Pillar
Traceability > Omni-Channel > SmartLabel > Consumer Engagement Principles > Future Value Network
· Scan code, buy online, receive trustedinformation, accurate data and correct item
· Prioritize attribute standardization· Produce Guidelines & Recommendations· Provide strategic view and guidance· Task Force works on scope
2 Omni-Channel
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End-to-End Value Chain & Standards Pillar
Traceability > Omni-Channel > SmartLabel > Consumer Engagement Principles > Future Value Network
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SmartLabel™ is an industry-wide initiative to improve trust by providing greater transparency to consumers who seek information about the products they use and consume. SmartLabel™ is currently being piloted in the USA by the Trading Partner Alliance (TPA), a partnership between the GMA and FMI. It provides a route to implement part of the CGF’s Omni-Channel initiative (previously called Next Generation Product Identifier) globally.End-to-End Value Chain & Standards Pillar
Traceability > Omni-Channel > SmartLabel > Consumer Engagement Principles > Future Value Network
2.2 SmartLabelTM
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· Consumer trusts handling of personal data
and engagement in social media· Guide manage interaction w/among
stakeholders in digital channels· Set of 7 Principles· Companion Handbook, Assessment Tool
End-to-End Value Chain & Standards Pillar
Traceability > Omni-Channel > SmartLabel > Consumer Engagement Principles > Future Value Network
3 CEP - Consumer Engagement Principles
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z
End-to-End Value Chain & Standards Pillar
Traceability > Omni-Channel > SmartLabel > Consumer Engagement Principles > Future Value Network
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End-to-End Value Chain & Standards Pillar
Traceability > Omni-Channel > SmartLabel > Consumer Engagement Principles > Future Value Network
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· Food for thought· Trend analysis and requirements· Enable and prepare our industry
(activities and milestones)· Publish on December 2nd?
End-to-End Value Chain & Standards Pillar
Traceability > Omni-Channel > SmartLabel > Consumer Engagement Principles > Future Value Network
4 Future Value Network
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End-to-End Value Chain & Standards Pillar
Traceability > Omni-Channel > SmartLabel > Consumer Engagement Principles > Future Value Network
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End-to-End Value Chain & Standards Pillar
Traceability > Omni-Channel > SmartLabel > Consumer Engagement Principles > Future Value Network
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End-to-End Value Chain & Standards Pillar
IOT Internet Of Things
CGF Education Series:
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End-to-End Value Chain & Standards Pillar
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