end-user privacy: the foundation of a successful byod campaign · infographic update colors to...

Mattia Spagnoli

UEM1409BE

#VMworld #UEM1409BE

End-User Privacy: The Foundation of a Successful BYOD Campaign

VMworld 2017 Content: Not fo

r publication or distri

bution

• This presentation may contain product features that are currently under development.

• This overview of new technology represents no commitment from VMware to deliver these features in any generally available product.

• Features are subject to change, and must not be included in contracts, purchase orders, or sales agreements of any kind.

• Technical feasibility and market demand will affect final delivery.

• Pricing and packaging for any new technologies or features discussed or presented have not been determined.

Disclaimer

2#UEM1409BE CONFIDENTIAL



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Bill Gates

“…in the digital world, whether it's digital cameras or satellites or just what you click on, we need to have more explicit rules - not just for governments but for private companies.”



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What is the EU General Data Protection Regulation?

• Gives data privacy rights to EU residents related to the use and protection of their personal data.

• Normalizes the different laws across 28 EU countries

• Applies to any organization worldwideprocessing or controlling personal data of EU residents

• Creates potential for substantial fines for non-compliance

• Each EU country has its own enforcement department

• The law becomes enforceable on May 25, 2018

Official Site of the European Union GDPR

http://ec.europa.eu/justice/data-protection/




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http://ec.europa.eu/justice/data-protection/

What Are Customers Doing Today?

*Estimations - VMware Field Sources, Deloitte,

GDPR READINESS

ASSESSMENT PROCESShad not begun their data

privacy assessment60%

Of that, we estimate <10% were

not going to do anything differently

35% had begun mapping

5%

were already compliant

SaaS, XaaS and PaaS organizations

are likely to be closer to readiness

As of June, 2017*

What data do we have?

Where does the data go?

How is the data protected?

Who is accountable?4

3

2

1




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How Does Privacy Map Out Organizationally?

Data and Cyber Security• DPO

• CIO

• Infosec/CISO

IT

IT

End UsersData Privacy Advisors

• IT Security

• IT Ops

• IT Risk Mgmt.

Advisors• DPO

• Consultants

• Attorneys

• Auditors

Legal

End Users

Company Employees

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Why VMwareCompany View

Massive change opens the doorto massive new opportunities

VMware has a broad set of IT products and services

that fortify data protection across the portfolio

Our goal is to help customers address their data

center-through-end user business and IT challenges

Data Protection is a Transform Security “Killer Use-

case” customers will address now and in 2018.

This opens the doorway to Modernize Data Centers,

Integrate Public Clouds and Empower Digital

Workspace opportunities.

And allows VMware to pave a new road to

being a Trusted Advisor in Security




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Private

Clouds

Public

Clouds

Hybrid

Clouds

What IT Wants – Visibility & Control

9

Infrastructure

DevicesF

Apps

Traditional Apps Cloud-Native Apps SaaS Apps

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What do End Users Want?

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Ability to make educated decisions on

feature vs. primary impact (choice)

Control over what access they give their

employer on their personal device

Access to apps that enable productivity

from anywhere

Transparency into the info being

collected on their personal device




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Our Privacy Foundation



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Taking a Privacy First Approach

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HP-IAPP Privacy Innovation Award for Most Innovative Privacy Technology, 2015

Privacy First is both an internal and external initiative

geared towards helping the IT Admin comply with

Privacy regulation as well as assisting in creating

transparency, access, and choice with end users.

▪ Internal: Privacy considerations during the design

and development process

▪ External: Whitepapers, websites, other materials

▪ Product: Privacy centric features

http://www.air-watch.com/differentiators/privacy-first/

http://whatisairwatch.com/my-privacy.html




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http://www.air-watch.com/differentiators/privacy-first/

http://whatisairwatch.com/my-privacy.html

Taking a Privacy First with Privacy by Design

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FOUNDATIONAL

PRINCIPLES 7

PRIVACY

DESIGNBY

Proactive not Reactive; Preventative not remedial 1

Privacy as the Default Setting2

Privacy Embedded into the Design3

Full Functionality–Positive-Sum, not Zero-Sum

4

End-to-End Security-–Full Lifecycle Protection5

Visibility and transparency –keep it open6

Respect for user privacy –keep it user-centric7




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Privacy Officer Role

15

General Security Settings

User Privacy Settings

Privacy Officer - High-ranking company officer with exclusive privileges to manage user privacy settings

General IT admin team




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Privacy Tuning in the Console




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Privacy App




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Workspace ONEThe Tech to Assure Privacy and Earn Trust



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19

EMM reimagined as a productivity platform that

brings users to value as quickly as possible

Our Vision




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Workspace ONE Productivity Apps Suite

Workspace

• Identity

• Catalog

• Access

Boxer

• Mail

• Calendar

• Contacts

Browser

• Intranet

• Internet

• Kiosk

Content

• View

• Edit

• Share




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via App Container

Allows developers to build

security and DLP policies

directly into an app using

the AirWatch SDK or App

Wrapping technologies

Stand-alone MAM OS MAM

Special permission set in

the operating system that

manages only corporate

apps using the Workspace

Services Profile

via Workspace Services Profile

ENABLES TRUE APP

ECOSYSTEM




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Workspace Services Profile

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Profile:

Platform-defined way to integrate with a built-in service within the operating system to remotely manage specific services

Workspace Services Profile




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Adaptive Management Bridges Stand Alone and Native O/S MAM

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ADAPTIVE MANAGEMENT




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Android for Work




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VMware’s BYO KitBridging the Knowledge Gap



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It is the first responsibility of every citizen to question authority.

Ben Franklin

Gartner estimated 4 years ago that by 2017,

50%of employers would require employees to provide their own devices for work purposes.



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Key Challenges with End Users Today

General

Distrust

of IT

• Feel IT is out just for the corporate good with no regard for the end user

Misperception

of MDM

Privacy

Concerns

• Incomplete info leading to fear and misconceptions

• Worry about “big brother” being able to monitor personal life

27

Lack of

Awareness

• Don’t even know these technologies exist or how to get them




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Convenience of one device

Consistent user experience

Access to corporate data

Assurance of personal privacy

Understand Your End User




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4 Keys to Employee Adoption

Collaborate Communicate Evangelize Educate

• Coordinate efforts across key departments, including marketing, HR, executives change management

• Know your audience

• Avoid words like “manage”, “control”

• Executive sponsorship

• Early adopters

• Enlist champions of change / ambassadors

• To clear up misconceptions

• Webinar, presentation, infographics, FAQs

1 2 3 4

Getting Employees on Board




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Choose Your Words Carefully

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“we’ll manage your device”

“visibility and control over your apps”

“enroll your device”

“enable access to corporate resources”

“we can only see and manage corporate apps and data”

“activate Workspace ONE”




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Educate Users with the BYOD Kit

© 2017 VMware Inc. All rights reserved. Confidential – Not for Distribution

SupportMake your IT department available to assist employees with activation.

PromoteDrive awareness with the use of targeted promotional materials.

PlanCollaborate with key departments such as Marketing and HR.

EducateClear up misconceptions and barriers to adoption through education.

CommunicateSecure an executive sponsor for email communications.

31© 2017 VMware Inc. All rights reserved. Confidential – Not for Distribution#UEM1409BE CONFIDENTIAL



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Customize the BYOD Kit

© 2017 VMware Inc. All rights reserved. Confidential – Not for Distribution© 2017 VMware Inc. All rights reserved. Confidential – Not for Distribution

FAQ Add information specific to your deployment

Posters, Table Tents & InfographicUpdate colors to match branding

Email TemplatesEdit to include assets and company specific information

End-user Presentation Change to your corporate template and present to end-users

Use CasesUpdate to show benefits for specific job roles

Workspace ONE VideoInclude company branding and internal interviews




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Download the Full BYOD Kit from myAirWatch




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end-user privacy: the foundation of a successful byod campaign · infographic update colors to...

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