endeca breakfast briefing, dec 2010

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ENDECA FRESH IDEAS BREAKFAST ENDECA FRESH IDEAS BREAKFAST Tuesday 14 December 2010 Tuesday 14 December 2010 David Jarvis / Specialist Holidays Group / TUI Travel plc David Jarvis / Specialist Holidays Group / TUI Travel plc

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Page 1: Endeca Breakfast Briefing, Dec 2010

ENDECA FRESH IDEAS BREAKFASTENDECA FRESH IDEAS BREAKFASTTuesday 14 December 2010Tuesday 14 December 2010

David Jarvis / Specialist Holidays Group / TUI Travel plcDavid Jarvis / Specialist Holidays Group / TUI Travel plc

Page 2: Endeca Breakfast Briefing, Dec 2010

• Don’t pani

• Mobile won’t be the death knell for your business – yet

• Your competitors’ search interfaces are probably just as bad as yours

• If your user experience doesn’t cross channels seamlessly, customers probably won’t notice

• If you don’t integrate with Facebook Connect, no one will die!

Page 3: Endeca Breakfast Briefing, Dec 2010

So, what’s on the agenda for 2011?

GROWTHConversion Optimisation

Attribution Modelling

Predictive Analytics

A/B Testing Social Commerce

Re-marketing

Mobile Advertising

Mobile search Path-to-conversion analysis

Multi-channel marketing

Behavioural targeting

Page 4: Endeca Breakfast Briefing, Dec 2010

So, what’s on the agenda for 2011?

OPERATIONAL EFFICIENCY

Page 5: Endeca Breakfast Briefing, Dec 2010

Vision & buy-in

• Relevant to your business’s situation

• Derived from factual information

• Differentiates you from competitors

• Focussed on people

• Shared by peers & “powers that be”

Page 6: Endeca Breakfast Briefing, Dec 2010

Customer insight

• “You are not your customer”

• Conduct observational research

• Understand how they think

• Document their goals and tasks – how they do their stuff

• Identify gaps where your offering falls down – seek competitive advantage

Page 7: Endeca Breakfast Briefing, Dec 2010

Customer insight

Page 8: Endeca Breakfast Briefing, Dec 2010

Team & resources

• Do you have agencies doing “day to day” work you could do better/cheaper in-house?

• Do you have the resources you need to deliver?

• Have you got the right tools for the job?

• Can you use automation to free up your “wetware”?

Page 9: Endeca Breakfast Briefing, Dec 2010

Heinous plug #1 > Now recruiting!

• Web Performance Manager

• SEO Manager

• Marketing Analyst

• Web Analyst

• Senior Web Designer

• User Experience Developer

• Online Marketing Specialists x 3

Located in Kingston / Crawley

Ask me, or go to http://tuitraveljobs.co.uk But, no agencies, please!

Page 10: Endeca Breakfast Briefing, Dec 2010

Facts & analytics

• 58 data points collected weekly per website

• 5 websites

Page 11: Endeca Breakfast Briefing, Dec 2010

What I’m focussing on for 2011…

OPERATIONAL EFFICIENCY

Page 12: Endeca Breakfast Briefing, Dec 2010

Heinous plug #2 > What we’ve been up to

• Crystal Ski live with Endeca Tuesday 25 October

• 12 month project!

• 37% conversion improvement within 2 weeks

• 16% conversion improvement year-on-year

Page 13: Endeca Breakfast Briefing, Dec 2010

THANKS FOR LISTENING!THANKS FOR LISTENING!twitter.com/dcjarvistwitter.com/dcjarvis linkedin.com/in/dcjarvislinkedin.com/in/dcjarvis

David Jarvis / Specialist Holidays Group / TUI Travel plcDavid Jarvis / Specialist Holidays Group / TUI Travel plc