Purdey’s, the #1 sparkling vitality drink

✓ Energising B-Vitamins

✓Only naturally occurring sugars from fruit juice

✓Boosted by botanicals

A naturally energising

lift…

*Single serve, Functional Wellness Defined by Britvic 23.03.20

We are the original vitality drink

Purdey’s has broad appeal making it perfectly placed to lead the Wellness category

We meet 3 key consumer needs.

Energy Wellness

Taste

We continue to over-invest in the brand.

37% awareness(+9% vs YA*)

Our wide-neck bottle is iconic

Launched 1988!

*Source: Kantar Milward Brown

New, improved product & packaging!

Reducing natural sugar contentAmber GDA

✓ Purchase intent significantly higher than current pack

✓ Significant increase vs current in communicating:• Natural• Energising• Pick-me-up• Flavour• Taste credentials

Renaming our Edge proposition to Refocus containing Guarana

(with natural caffeine for increased mental focus)

2 new products with new benefits!

Replenish: NEW lighter hydrating variant with essential minerals

Refocuswith added Guarana for mental focus

Amber GDA

✓Clearly reflects the intended benefit driving comprehension

✓Offers a differentiated consumer benefit vs Rejuvenate

✓+ Guarana & Energising B-Vits

Green GDA

✓ Lighter variant under 45 cals

✓ Offers a lighter blend of sparkling water, fruit juice and active botanicals.

✓ Essential minerals & B vitamins to pick you up and replenish energy lost throughout the day.

✓ +essential minerals and B-Vits

Purdey’s has a clear growth strategy to double in size by 2025, through driving awareness, education & relevancy

1.P

RO

DU

CT

NEW PACKAGINGdesign significantly increases

purchase intent!

Improve education and relevancy by significantly improving messaging:

✓ Natural✓ Energising✓ Flavour &Taste credentials

REDUCED SUGAR CONTENT increasing relevancy

WEL

LNES

S N

PD

GREAT TASTING NPD Delivering a range of drinks that do

good & taste good too.

✓ Mental Focus with Guarana and B-Vits

✓ Re-hydrate with essential minerals

Plus longer term pipeline with new

benefits 2022!

NEW

FO

RM

AT

NEW 205ml CAN MULTIPACK

✓ Recruit more shoppers through lower price point

✓ On the go- light weight format for deferred consumption

✓ Available in all 3 flavours

P u r d e y ’ s 2 5 0 m l C a n / 3 3 0 m l N R B

BSD SKU No.

BSD P2 No. BSD PIB SKU DESCRIPTION Unit Barcode Case Barcode Pallet Barcode Multi Pack BarcodeProduction

BBE (Months)

Full Pallet Delivery

BBE %AGE

Minimum Delivery

Pallet BBE (Months)

Case Pick Delivery

BBE %AGE

Minimum Delivery Case BBE (Months)

Cases / Pallet

Cases / Layer

Units per Case

CASE weight (Kg)

Case Depth (mm)

Case Width (mm)

Case Height (mm)

250677 961803 618 PURDEYS REFOCUS 250ML CAN X12 5010102243149 05010102232853 05010102316133 12 75% 9 50% 6 320 32 12 3.3 217 163 137

201867 961801 618 PURDEYS REJUV 250ML CAN X12 50414598 05010102227323 05010102304611 12 75% 9 50% 6 320 32 12 3.3 217 163 137

250678 911706 117 PURDEYS REFOCUS 330ML NRB X12 5010102243156 05010102232860 05010102316140 12 75% 9 50% 6 144 18 12 6.9 285 210 160

205161 911701 117 PURDEYS REJUV 330ML NRB X12 5024115330055 05024115331304 05024115331304 12 75% 9 50% 6 144 18 12 6.9 285 210 160

250680 911707 117 PURDEYS REPLENISH 330ML NRB X12 5010102243170 05010102232884 05010102316164 12 75% 9 50% 6 144 18 12 6.9 285 210 160

250675 1577902 5779 PURDEYS REFOCUS 250ML CAN MP4X6 05010102232839 05010102316119 5010102243187 12 75% 9 50% 6 160 16 6 6.2 330 220 137

250674 1577901 5779 PURDEYS REJUV 250ML CAN MP4X6 05010102232822 05010102316102 5010102243132 12 75% 9 50% 6 160 16 6 6.2 330 220 137

PURDEY’S NATURAL ENERGY RANGE

Variant name (& colour) Rejuvenate (Green) Refocus (Purple) Replenish (light Pink)

Consumer Benefit A refreshing physical ‘pick me up’ A refreshing mental ‘pick me up’ A hydrating way to rebalance your body

Flavour & key functional ingredient linked to benefit

Sparkling white grape and apple juice lifted by Ginseng

Sparkling dark fruits juice boosted by Guarana leaf (incl 15mg per 100ml Natural Caffeine)

Sparkling water, with a splash of raspberry & mint (TBC)

Vits/other added With energising B vitamins With energising B vitamins With energising B vitamins & essential minerals (electrolytes)

Juice & Sugar content 35% Real Fruit Juice4g sugar per 100ml (Amber GDA)Only naturally occurring fruit sugars

35% Real Fruit Juice4g sugar per 100ml (Amber GDA)Only naturally occurring fruit sugars

5-10% Real Fruit Juice (less than 45cals)2.5g sugar per 100ml (Green GDA)Only naturally occurring fruit sugars

Consumer Target Pleasure Seekers, Natural Nourishers Pleasure Seekers, Natural Nourishers Healthy Hydrators, Natural Nourishers

Source of Growth Glucose, Fruit Juices, Smoothies Healthier Energy Drinks, Cola, Fruit Carbs Water Plus, Sparkling Juice Drinks, Infused Water, Plain & Sparkling Functional Water

Other Caffeine FreeVegan ApprovedFree from artificial colours, flavourings & sweeteners

Vegan ApprovedFree from artificial colours, flavourings & sweeteners

Caffeine FreeVegan ApprovedFree from artificial colours, flavourings & sweeteners

* T h i s r a n g e i s p r o v e n t h r o u g h I P S O S q u a n t s t u d y t o i n c r e a s e r e a c h b y 6 p p t s ( o v e r 5 c o n s i d e r e d v e r y s t r o n g )

Our optimised Purdey’s range delivers a clear role for each variant to maximise incrementality*

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