ENERGIZERENERGIZER

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Energizer is a major player in Portable Power and Personal Care productsPersonal Care products

P i

Wet Shave, Skin Care, Feminine Care Infant Care

Presence in>160 markets

around the globeFeminine Care, Infant Care

(FY 2009)

$1.89 B•#2 Branded Market Share •#2 Market Share globally

Portable Energy(FY 2009)

$2.11 B•#1 Brand in Rechargeable

•#1 Flashlight manufacturer globally 2

E i ’ i i i d li i i Energizer’s mission is to deliver innovative portable power solutions to power people’s livesPortable Energy

(FY 2009)

$2.11 BProduct LinesPerformance Batteries

•#2 Branded Market Share

•#1 Brand in Rechargeable

•#1 Flashlight manufacturer globally

$2.11 B

Lithium AA, AAARechargeable Batteries and

ChargersPremium and Price Batteries

Global Headquarters: St. Louis, MO USAGlobal R&D Center: Cleveland, OH USA

AlkalineCarbon Zinc

Specialty Batteries

FY2009 Sales: $2.11 Billion

Countries Served: 150+Hearing AidCoin Cell

Lighting Products

Estimated Global Market Share - Primary Batteries: 28%

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Energizer – at the leading edge of innovation

First dry cell forFirst dry cell for

18961898 1931 .1955 .

g g g

First dry cell for consumer useFirst dry cell for consumer useFirst Flashlight & 

first D size batteryFirst Flashlight & first D size batteryFirst to freshness 

date batteriesFirst to freshness date batteriesFirst miniature 

hearing aid battery & First 9V battery

First miniature hearing aid battery & First 9V battery

1955 .

First Rechargeable NiCd battery

First Rechargeable NiCd battery

1957

First standardFirst standard

1959 1989

alkaline batteryalkaline battery

First AAlithium batteryFirst AAlithium battery

First zero‐added First zero‐added 

1991

hh

2007 2008

20052003 .20011995 .

mercury batterymercury battery 2009

First on‐battery testerFirst on‐battery tester First non added 

mercury H.AFirst non added mercury H.A

Fi h i idFi h i id

First multi‐drain watch batteryFirst multi‐drain watch battery

First AAA lithium batteryFirst AAA lithium battery

First Lithium powered phone charger

First Lithium powered phone charger

2001

Re‐launch of the AAAA alkaline battery

Re‐launch of the AAAA alkaline battery

First hearing aid battery dispenserFirst hearing aid battery dispenser

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Energizer – at the leading edge of innovation in the future

New form factors,

Energizer – at the leading edge of innovation in the future

Fuel Cells

New form factors, power sources and conveniences 

Solar

Energizer provides our partners with global manufacturing and t t t t th i d h i th ldcustomer support to meet their needs anywhere in the world

Bennington VT

Philippines

Indonesia

Tianjin, China

Egypt

La Chaux De FondsAsheboro

MaryvilleSt. Albans VT

Bogang, China

g

Kenya

Sri LankaSingapore

Malaysia

MiniaturesMiniaturesGlobal Lighting PlantsGlobal Lighting PlantsCarbon Zinc PlantsCarbon Zinc PlantsAlkaline PlantsAlkaline Plants

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Energizer’sEnergizer’sOEM S i Alli TOEM S i Alli TEnergizer’sEnergizer’sOEM S i Alli TOEM S i Alli TOEM Strategic Alliance TeamOEM Strategic Alliance TeamOEM Strategic Alliance TeamOEM Strategic Alliance Team

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Energizer – working proactively with device manufacturers to develop new t bl l ti

Energizer – working proactively with device manufacturers to develop new t bl l tiportable power solutionsportable power solutions

Energizer’s OEM Strategic Alliance TeamExploring the future, building the brand!

Working with our OEM partners to drive innovation

Understand Portable Power Trends / Support New Product DevelopmentSignificantly improve Energizer’s vision of current and future portable power trends to drive Energizer’s R&D process.g y p g p p g pDevelop OEM partners to support the introduction of new portable power solutions.

Co‐MarketingSeek out opportunities to enhance our brand, and those of our OEM partners, through cooperative activities in product development, sales and marketing.

OEM T h i l S tOEM Technical SupportEnsure that device designers are aware of Energizer’s current and future portable power solutions.Provide technical support to aid in the design, development and lifecycle management of battery powered devices. 

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OEM Strategic Alliance Team OEM Strategic Alliance Team ggObjectivesObjectives

1. Understand Portable Power Trends / Support New Product DevelopmentSignificantly improve Energizer’s vision of current and future portable power trends to drive Energizer’s R&D process.Develop OEM partners to support the introduction of new portable power solutions.

Four key Energizer OEM product initiativesEnergizer Ultimate Lithium AA and AAAEnergizer Ultimate Lithium AA and AAAEnergizer Alkaline AAAASpecialty BatteriesTechtium Hybrid Battery TechnologyTechtium Hybrid Battery Technology

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EnergizerEnergizer®® Ultimate LithiumUltimate LithiumThe World’s Best AA/AAAThe World’s Best AA/AAA

in High Tech Devicesin High Tech Devices

EnergizerEnergizer®® Ultimate LithiumUltimate LithiumThe World’s Best AA/AAAThe World’s Best AA/AAA

in High Tech Devicesin High Tech Devicesin High Tech Devicesin High Tech Devicesin High Tech Devicesin High Tech Devices

• WORLD’s LONGEST LASTING AA/AAA batteries in high tech devices

• Lasts Up to 8X longer* in Digital Cameras• 15 year shelf life• Works in extreme temperatures• Weighs 33% less than alkaline• Now available in both AA and AAANow available in both AA and AAA

* E gi M*vs Energizer Max

E i AAAAE i AAAAEnergizer® AAAAEnergizer® AAAARecognizing the need for smaller, thinner, lighter portable power solutions, Energizer g g , , g p p , g

recently launched the Energizer® AAAA premium alkaline battery.

Targeting Bluetooth headsets, flash audio players, remote controls, noise canceling headsets

Key OEM benefitsKey OEM benefits

•8 mm diameter - thinner than AA, AAA

• Higher energy and power capability than Lithium Coin

•Low cost solution

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Specialty BatteriesSpecialty BatteriesSpecialty BatteriesSpecialty BatteriesSpecialty BatteriesSpecialty BatteriesSpecialty BatteriesSpecialty Batteries

ApplicationsHearing AidHearing AidMedical DeviceElectronicsPhoto

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TechtiumTechtium Hybrid Battery Technology Hybrid Battery Technology TechtiumTechtium Hybrid Battery Technology Hybrid Battery Technology Techtium backupower™

A combination of a AA/AAA battery cavity together with a backupower™ IC and standard lithium-ion with a backupower IC and standard lithium ion rechargeable.Wins - both shipping with Energizer Lithium

Portable TVGame Consoles

Media

Cameras

Nokia Bi-directional Charger

Players

Laptops

Philips 9@9J Phone

Rechargeable

or Primary

S t hSmartphonePDA

OEM Strategic Alliance Team OEM Strategic Alliance Team ggObjectivesObjectives

2. Co-MarketingSeek out opportunities to enhance our brand, and those of our OEM partners, through cooperative activities in product development, sales and marketing.

Joint activities at retailProduction of on-pack bursts, co-branded POS materialsProduction of on pack bursts, co branded POS materialsIn pack coupons, IRC’s, informational pieces to add valueSupport for trade / other media advertisingTrade show support

Joint effort with brand and trade marketing

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The OEM Strategic Alliance Team creates The OEM Strategic Alliance Team creates The OEM Strategic Alliance Team creates The OEM Strategic Alliance Team creates partnerships with market leading OEM’spartnerships with market leading OEM’spartnerships with market leading OEM’spartnerships with market leading OEM’s

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Energizer Lithium AA, AAA Energizer Alkaline AA, AAA

Keyboards and Mice

Apple® Wireless Mouse

Apple® Wireless Keyboard

Energizer Alkaline AAAA

Rock Band

Colgate Toothbrush

Digital Cameras

Bluetooth H d t

Energizer Alkaline AAAA

Digital Binoculars

Cellular Phone Charger

Energizer collaborates with the world’s leading device manufacturers to develop partnerships from the

HeadsetsRemote Controls

Energizer Penlight

Energizer collaborates with the world’s leading device manufacturers to develop partnerships from the inception of new products.

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OEM Strategic Alliance Team OEM Strategic Alliance Team ggObjectivesObjectives

3. OEM Technical SupportEnsure that device designers are aware of Energizer’s current and future portable power solutions.Provide technical support to aid in the design, development and lifecycle management of battery powered devices.

Technical MarketingBattery Applications TeamDevice AnalysisBattery Testing and EvaluationPerformance Claim DevelopmentIndustry Standards and Environmental RequirementsIndustry Standards and Environmental Requirements

Supported by the Technical Services team

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Energizer’s OEM Strategic Alliance TeamExploring the future, building the brand!

What can we do to help you be successful with your battery d d ?powered devices?

For clarification or specifications on any technical aspect of Energizer products, visit our website at… http://data.energizer.com

OR

e-mail Energizer’s technical portable power solution team at... product.techsupport@Energizer.com

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