energizing online communities

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Energizing Energizing Communities Energizing Energizing

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Presented to an Internet Marketing class at Emerson College on December 17th, 2007. Does it work without me standing there?

TRANSCRIPT

Page 1: Energizing Online Communities

EnergizingEnergizingCommunities

EnergizingEnergizing

Page 2: Energizing Online Communities

TextComputers used to be very lonely things.flickr cc: Tom@HK

Page 3: Energizing Online Communities

Text

And now, they’re a crowd.

flickr cc: notsogoodphotography

Page 4: Energizing Online Communities

TextBuilding communities online can be tricky.

flickr cc: jonrawlinson

Page 5: Energizing Online Communities

Text We want to feel like superstars.

flickr cc: Todd Baker<<technowannabe

Page 6: Energizing Online Communities

Text You can have standalone experiences.

Page 7: Energizing Online Communities

TextOr you can empower community.

Page 8: Energizing Online Communities

You can talk to one person.

Page 9: Energizing Online Communities

TextOr you can talk with entire groups.

Page 10: Energizing Online Communities

TextSimple interactions.

Page 11: Energizing Online Communities

Text Rich and varied touchpoints.

Page 12: Energizing Online Communities

Text

Is this a community?

Page 13: Energizing Online Communities

Text O O O Or is this?

Page 14: Energizing Online Communities

TextAnd don’t forget mobile communities.flickr cc: gaetan lee

Page 15: Energizing Online Communities

CommunitiesAren’tTargetsDemographicsSimpleGuaranteedForever

Page 16: Energizing Online Communities

CommunitiesAreHumansSharingEmotionalReachableAppreciative