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Energy from the couch

Consumers views on energy

technology

Henrik Karlstrm

SINTEF Lunch Seminar, 16.03.11

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What am I talking about?

Some background

Our research

Renewable energy Other energy technology

CCS

Who do people believe?

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Some background

Electricity prices rising

Supply deficit

Worse in some regions Security of supply an issue

Norway as battery of Europe?

IEA recommends gas plants without CCS Demand likely to rise

Electrification of platforms, EV

Industry power contracts run out

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Our research

User focused

Habits, energy cultures, practice theory

Survey 1500 respondents, multi-topical

Focus groups

Interpersonal Competence Questionnaire Covers the whole of EU

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Renewable energy

Survey results:

85 % think it is important that future electricity

production is also renewable

65 % would pay at least 25 % more for

guaranteed renewable electricity

70 % think politicians do too little to promote

new renewables in Norway

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Support for renewables

0

10

20

30

40

50

60

70

80

90

100

Hydro Solar Tidal Offshore wind Onshore wind Bio

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Points of note

Hydro from controversial to widely

accepted

Futurist technologies more popular

What does this say about future acceptance?

Questions asked in wake of controversy

over use of foodstuff bio-energy

Findings supported by transnational

surveys

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Other energy technology

65 % think investing in energy efficiency

technology is important

Only 7 % say they have done no

investments in energy technology last 5

years

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Carbon capture and storage

Two different surveys done

For our survey:

37 % negative, 36 % positive Yet 52 % think Norway should start large-

scale CCS projects

Many of these also think renewables are important

Of those saying no, only 12 % thought itwas because CCS was not environmentally

sound

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CCS: European survey

Norwegians more knowledgeable about

CCS than other nationalities

Also less positive

Men more positive than women

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CCS: Focus groups

Problems:

Transport Aesthetics

Terror target Damage to nature and wildlife

Storage Is it safe?

Are there backup solutions? Is it a plug?

Is it more hazardous than nuclear waste?

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Knowledge level

If we there is a leak, will the ocean levels

rise?

How much power will we get out of this?

What about the fish?

What is CO2? Can you smell it? What

shape is it?

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CCS: ICQ

Participants given information first

45 minutes on a computer

Result: More stable and informed attitudes

towards CCS

Large scale not viable

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Who is most believable?

0 1 2 3 4 5 6

Researchers

Consumer organisations

Environmental organisations

Government

Energy companies

EU

Local authorities

Journalists

Political parties