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energycloud - product diffusion and marketing strategy design

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Page 1: EnergyCloud - Product Diffusion and Marketing Strategy Design
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Warranty

1. B2B: Lifetime Warranty

2. B2C: 5-Year Warranty with with an

option to extend warranty to be

purchased at a discount rate

After Sales Service & Product Support

Guaranteed within 1 working day.

● Onsite support

● Online self-help & troubleshooting

● Support forum

● Via Live chat

● Via Email

● Via Phone call: toll- free 24 hours

Credit

Enterprise customer may have credit term

up to 90 days

Delivery

Local courier with cushion packaging

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USB Charging stations

8 charging tips US$2453 http://www.chargebar.com.au

Wireless Charging stations

Powermat $109.97 for two Phone

Market Segment: Hospital / Airport / Restaurant / Hotel /University

Source : http://chargetech.com

http://www.chargebar.com.au/
http://www.chargebar.com.au/
http://chargetech.com/
http://chargetech.com/
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built-in wireless charging : extra EUR 20 wireless charging kits: EUR30

Ikea Starbucks

Market Segment: Furniture designer and manufacturers / household

Energy cloud

$150 $99 ¼ m2 energycloud

Charging Furniture

Powermat Home and Office Mat at 99.99$

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Sanctuary universal charger Cost from $129.95

Powermat $109.97 for two Phone

Customer willing to pay extra money for the convenience

Market segment: Furniture designer and manufacturers / household

$150 $49 Energy cloud

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energycloud sticker $1

special case : $30 Power Rings：$10

Challenge： Build more charge stations Embedded in office/traffic card/ Phone cover casemanufactures

Classic phone charger Portable power bank

Powermat Wireless Charging to Be Embedded in

the Samsung Galaxy S6 No need Rings

Place:

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• Penetrating Pricing Policy

• Single unit and multiple unit pricing

the larger order quantity

Reasonable price to them

A new product, promotional discounts building share and a user base.

• Dynamic pricing- discounts, consultation and value added service for key customers

• Forex consideration

Pricing can be adjusted when customers' currency is at a disadvantage.

● Sticker --->$1 / free ● Extra 2 year protection plan ● Different design for different demands of customers.

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Price Cut Price Increase Price Cut

Promotion Improve quality (R&D , design)

Cost reduction

Foresee a large potential to cut cost by focusing on plate cost reduction and with large production.

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