enews 09 01 2015 #thisgirlcan
DESCRIPTION
This Girl Can campaign special edition is to share headline information with partners and bring them up to speed with this exciting opportunity for getting women and girls active.TRANSCRIPT
01743 453495 [email protected] www.energizestw.org.uk
@EnergizeCSP /EnergizeSTW
Special Edition
Welcome to a special edition of EnergizeSTW E-news; focussing on the This Girl Can campaign.
Issued
9th January 2015
> 01743 453495 > [email protected] > www.energizestw.org.uk
What is This Girl Can?
This Girl Can is a celebration of the active women who are doing their thing no matter how they do it, how they look or even how sweaty they get.
It’s a national campaign developed by Sport England and a wide range of partnership organisations, to inspire more women and girls to wiggle, jiggle, move and prove that judgement is a barrier that can be overcome.
The This Girl Can campaigns big day is Monday 12th January as it launches with a primetime TV advert on ITV1 – c7.45pm during Coronation Street. This advert will be around 90 seconds long.
This Girl Can is not here to tell women that how they feel about exercise is wrong, the way they’re doing it is incorrect, or to guilt-trip them into taking up a sport.
The campaign is here to support, encourage and enthuse women, rather than enlighten them. doing it in a fun, accessible and sassy way.
www.thisgirlcan.co.uk
> 01743 453495 > [email protected] > www.energizestw.org.uk
‘This Girl Can’ is a brand campaign developed by Sport England which aims to get more women and girls aged 14-40 involved in sport
It is particularly targeting those women who aren’t currently active to make small changes to introduce sport and physical activity into daily routines etc
A national website ( www.thisgirlcan.co.uk ) has been developed which will eventually have an activity search function that will land people onto the www.EnergizeSTW.org.uk website
This Girl Can is a yearlong campaign it will be officially launched on Monday 12th January via a TV advert on ITV1. Other advert outlets will include:
– TV presence on ITV, C4, C5 and Sky platforms – a series of 90, 60 and 30 second adverts
– Cinema adverts across 575 outlets for 9 weeks (Cineworld Telford and Shrewsbury, Odean Telford)
– Social Media using #OnBoard and #ThisGirlCan
– YouTube Homepage takeover (13th January) for 24 hours – dedicated banner on the page playing the advert
– Advertisement panels at train stations, shopping centres, roadside posters – 4,991 across England for 2-4 weeks
> 01743 453495 > [email protected] > www.energizestw.org.uk
Website and Social Media
A national website ( www.thisgirlcan.co.uk ) has been developed which will eventually have and activity search function that will land people onto the EnergizeSTW.org.uk website.
We have an Energize STW – This Girl Can webpage - http://79.170.44.106/energizestw.org.uk/this-girl-can/
Social Media forms a big part of the campaign. Nationally the Twitter hashtag for the campaign is #ThisGirlCan . Energize and local delivery partners are using the combined hashtag #OnBoard and #ThisGirlCan.
> 01743 453495 > [email protected] > www.energizestw.org.uk
What can you do?
Register on the This Girl Can website at http://www.thisgirlcan.co.uk/register/ ; following approval by the This Girl Can Team you will be able to access the branding guidelines and logos.
Download the branding guidelines and utilise the logos
Get social and use the hashtags #OnBoard and #ThisGirlCan (e.g. @EnergizeCSP are proud to be #OnBoard with #ThisGirlCan campaign for 2015)
Have you got and interesting or inspirational story that you could share? We want to hear from you (contact Ian Duckmanton to discuss)
If you are currently delivering women and girl focussed activity, please let us know and we will look at avenues for further promotion
Sportivate is a project that target young people 11-25, in 2015 Energize has a focus on Women and Girls, if you are looking for start-up funding for projects. Contact Ben Harper on 07539 824586 to discuss
Log your women and girl focussed activities on http://wsnet.co.uk/activemapx - a women and girls focussed activity search engine
> 01743 453495 > [email protected] > www.energizestw.org.uk
Energize STW role
Our role as Energize STW in this campaign is to support partners and in-turn front line delivers by helping them to: – Understand how they can get involved in the campaign
– Help them to better understand how to engage inactive women
– Support delivers in preparing and planning local #OnBoard and #ThisGirlCan promotion and social media
– Sharing and showcasing best practice
If you wish to discuss your club or organisations involvement in This Girl Can, please contact Ian Duckmanton on – [email protected] / 07742 456 424
> 01743 453495 > [email protected] > www.energizestw.org.uk
Contact Us
CHRIS CHILD: Chief Executive BEN HARPER: Senior Sports Manager HELEN FREEDMAN: Senior Business Manager IAN DUCKMANTON: Marketing & Communications Manager HELEN MADDEN: Office Manager JOE LOCKLEY: Club Development Manager HARRY CADE: Youth Sport Manager GEMMA BRITTON: Coaching and Volunteering Manager HELEN WHITE: Business Development Officer JESSICA LIGHTWOOD: Shropshire Inclusion Officer [email protected] Central telephone: 01743 453 495