Passion Fruit Sport

Drinks

By Jessne Chua JiahYin

2014050092

Mark ! Just want you to mark my drinks~

Your Good Choice~♥*wink*

Product Profile

Name of the Product: “Mark”

Type of Product: Passion fruit favour healthy

sport drink

Ingredients: Natural Mineral Water, Sugar,

mineral salts, vitamins C, fiber and isotonic.

Product Price: 350 ml for RM 3.70

Estimated Durability: 12 Months from date of

manufactured

Brand Slogan: Healthy Way To Drinks

“Mark” is a healthy sport beverage which made

from natural mineral water, Sugar, Oligofructose

Inulin mixture, Passion fruit flavour, Citric acid,

Sodium citrate, Sodium benzoate, contain

permitted preservative, flavouring and food

conditioners.

Product Portrayal

can be serve to any different segment customer.

made from mineral water that come with passion

fruit taste, fiber and isotonic in it.

a plastic bottle design to be easy handle and net

content of 350ml.

Product packaging

- plastic bottle

- 350 ml

- easy to handle

- easy to bring

anywhere

Suitable For …

everyone especially people who busy for their

daily job who had their meal not on time,

Sportsman and people who are health conscious.

people who do sports because it is also consider

as isotonic drink which can revive person energy.

Market Description

high demand of soft drink and isotonic drinks the

total market size of the soft drink industry.

beverage industrial is quite a competitive industry

due to high demand but it has the potential to

grow and profitable.

1) Geographic Segmentation: Malaysia

2) Demographics: Individuals, Family, Sportsman

3) Behavioral: Sports person, Health conscious

4) Market Segment Focus: Health conscious people and the sports person are our chosen target market. In this segment, we get a lot of potential customer because we learned that most of the people in Malaysia intent to love sports.

5) Market Needs: By satisfy our customers need it is important to identify the market needs and to provide the best product to our customers.

Market Segments

Competitive Analysis

the unique features of “Mark” will take it far

beyond the reach of our competitor.

favour of a sport drink which consist of fiber.

Our major soft drinks and sport drinks competitor

of current market are:

100 plus

Revive

isotonic

drinks

Pepsi

Excel

isotonic

drinks

Coca-cola

Strategies against competitors

Providing the best service to create high

customer satisfaction

Reasonable and acceptable pricing

Promising and providing top quality product

Launching highly effective mass promotional

activities

Continuous innovation and modification of the

products

Creating and maintaining long term customer

relationship

Creating “Brand Loyalty” among the target

consumers

Promotional Strategies:

To provide special emphasis on effective

promotional activities in order.

To get the maximum market share.

To use marketing promotion tools which is

unique.

Supply and Distribution: To those major supermarket and hypermarket like

Aeon mall Tesco Mart

7-Eleven 99 Speed Mart

KK

Mart

Promotional Tools:

plan to advertise in mass advertisement tool such

as radio, television, news paper and advertising

board.

invited VIP to support on our product launching.

be having a lot of event and market-testing

period.

free gift or contest will be our additional

promotional tools.