[eng] flimper overview june 2015
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Flimper
CONFIDENTIAL
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Flimper allows you to turn Twitter #hashtags into sales, leads and behavioral analytics
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How?
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Flimper has special permission from Twitter to automatically reply #hashtags
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Flimper
Flimper
1. create your #hashtag campaign2. communicate the campaign on Twitter
3. followers interact with you using #hashtag + @brand or retweet #hashtag
4. Flimper detects those tweets
5. the users receive automated responses
6. After they complete a form on a personalized web page, users
receive an email
7. Flimper analytics presents you with consumer data and
location Complete the form to receive your benefitName
Continue
Lastname
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Flimper analytics
engagement chart: you receive a complete analysis about the followers who engaged in retweets, FAVs, mentions and replies
database: enrich your database by collecting personal data from consumers
geo-positioning: localize where your customers are located to better target your campaigns
conversion funnel: a chart that shows you the ROI of your Twitter account
reach: you are able to see how many people saw your #hashtag
active users: allows you to reach out to existing consumers and identify potential consumers
leaders: easily recognize your most influential followers in the community
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customers who trust Flimper
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Case Studies
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#miblaque:
Goal: encourage consumption in an innovative way. Getting leads from the campaign participants in different stores.
-Solution: consumers tweeted #miblaque and received automated links to questionnaires, which they had to complete in order to receive a 20%OFF coupon.
-Result: 73% of the consumers that tweeted their selfie made a purchase.
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#SorteoMotoE:
-Goal: to turn Twitter followers into leads.
-Solution: created #SorteoMotoE with Flimper which had personalized links to a form that users had to complete in order to participate in a contest.
-Result: more than 368,000 users reached, 16,500 website visits, and 1,500 forms filled.
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#MesAniversarioArcor:
-Goal: analyze @arcor usage, market the brand, and recruit as many followers as possible.
-Solution: created #MesAniversarioArcor and provided incentive for consumers to retweet.
-Result: generated more than 3,000 new followers in 36 hours, reached more than 300,000 users, and collected data for the 2,043 followers that tweeted.
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#PreVentaGalaxyS6:
-Goal: spread word about the launch of Galaxy S6 on Twitter and received more than 1,000 pre-order forms from this campaign.
-Solution: created #PreVentaGalaxyS6 and a personalized response with a link to the pre-order site.
-Result: reached 280,000 users, leading to 9,616 clicks on the pre-order website. More than 5,000 forms were filled.
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#QuieroMiPoltergeist:
-Goal: to increase user interactions with Poltergeist
-Solution: created #QuieroMiPoltergeist and connected the hashtag to ten different replies, which included videos and GIFs.
-Result: 80% of those who received a response from Flimper retweeted. The campaign reached more than 178,000 Tweeters by FAV.
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#EstéreoFanCocaCola:
-Goal: to market the brand by taking advantage of their sponsored event, the Estéreo Picnic Festival in Colombia.-Solution: created #EstéreoFanCocaCola to count each participant’s tweets, and selected winners with the most tweets.
-Result: with more than 4,700 tweets in 5 hours, the campaign was a Trending Topic in Bogotá. The 15 winners tweeted 140~485 times.
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Flimper
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