eng presentation e bay
TRANSCRIPT
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Connecting buyers and sellers globally
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What is eBay?Online auction and shopping website
Offers three types of auction:i. Auction style listingsii. Fixed price formatiii. Fixed price format with best
offer
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The history of eBay IncFounded in 1995Went public on 1998Has its own online pay service,
PayPal IncFirst CEO-Meg WhitmanJohn Donahoe took over in 2008
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5 Amazing Facts1) Ebay was originally called
AuctionWeb
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2) EBay was launched during
Labour Day in 1995 By French-born Iranian-American
computer programmer Pierre Omidyar
In his living room in San Jose,California
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3) The first AuctionWeb logo
Was called Death Bar By eBay staffBoxy black-and-white logo
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4) First item listed on eBay
Broken laser pointerSold for $14.83Experiment by Omidyar
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5) Most expensive purchaseFrank Mulder’s Gigayacht(10 multi-
level VIP rooms,8 guest rooms,a movie theater,a helicopter pad)
Sold for $168 million in 2006To Russian billionaire Roman
Abramovich
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The world’s largest online marketplace – where practically anyone can trade practically
anything…almost anywhere
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Five Forces Model of Competition
Industry Rivalry - Amazon
Substitute -
Traditional Auction
Buyer – Bargain
Hunter/Professional buyers
Potential New
Entrants – Tech
barriers of entry does not exist
Supplier – Casual/Cor
porate seller
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Meg Whitman (1998-2007) John Donahue (2008-Present)
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Revolutionary strategy for eBay
CEO JOHN DONAHUE (2008
- PRESENT)
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By 2008, eBay has fallen behind…
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And thus,….
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WILL THESE CHANGES……BE A GAME – CHANGING TRANSFORMATION OR SUICIDAL?
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SWOT Analysis
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Strengths
Brand Recognition
Popularity
Ownership of PayPal
Business Model
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Weaknesses
Advertising revenue
Increased expectations
Limited control on fraud
Technology malfunctions
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Opportunities
Increased internet usage
International expansion
Acquisition of yahoo.com’s online shop
Divestment of Skype
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Threats
Consumer confidence
Seasonality
Ease of entry into market
Interest and foreign currency exchange rates
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QUESTIONS
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Question 1
Analyze the marketing environment and the forces shaping eBay’s business over the years.
• Early years- Marketing environment was simple and
dynamic- Few competitors- Threat of substitutes- Few suppliers- High importance of supplier’s products- Specialised products
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Recently- Marketing environment complex
and dynamic- Many suppliers- More competitors- High importance of suppliers
product- Standardised and specialised
items.- Product differentiation
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Question 2
How has the change in the nature of eBay sellers affected the creation of value for buyers.
- Fixed price, quick service and free shipping
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Question 3
Do you agree or disagree with Donahoe that eBay’s current strategy doesn’t mean that certain sellers will lose.
- Disagree- Traditional retailers lose out
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Question 4 Is eBay doing the right thing by
sticking to its current strategy. What changes, if any, would you recommend to Donahoe?
- Right thing to a certain extent - Have a fee reduction for auction
bidding systems