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My MFA in Graphic Design portfolio from the Academy of Art University in San Francisco. www.victor-ramos.com

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m in

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ensi

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atic

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ory

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ver

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San

Fran

cisc

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kate

bo

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er’s

par

adis

e. O

ne o

f the

mo

st w

ell-

kno

wn

skat

ebo

ard

ing

cit

ies

in t

he w

orl

d, t

he

div

erse

geo

gra

phy

of t

he 7

x7 m

ile a

rea

mak

es t

he c

ity

rip

e fo

r th

e sh

red

-tak

ing

. ¶ S

kate

bo

ard

ing

was

a b

ig

par

t o

f my

child

hoo

d a

nd y

oun

g a

dul

t lif

e. T

his

pro

ject

is m

y ho

mag

e to

the

sp

ort

and

it’s

a s

nap

sho

t o

f the

evo

lvin

g s

tate

of s

kate

bo

ard

ing

in t

he c

ity.

¶ I

beg

an

by

gat

heri

ng e

xten

sive

res

earc

h o

n p

ast

and

pre

sent

skat

e sp

ots

usi

ng v

ideo

s, p

hoto

gra

phs

and

mag

azin

es.

My

rese

arch

als

o in

clud

ed in

terv

iew

ing

ska

teb

oar

der

s,

pho

tog

rap

hing

loca

tio

ns a

nd u

tiliz

ing

onl

ine

cro

wd

-

sour

cing

wit

hin

the

skat

ebo

ard

ing

co

mm

unit

y to

ass

ist

me

in b

uild

ing

a r

ob

ust

go

og

le m

ap o

f ska

te s

po

ts. ¶

Insp

ired

by

the

skat

ebo

ard

dec

k it

self,

the

fro

nt a

nd

rear

bo

ok

cove

rs a

re s

ilk-s

cree

ned

ont

o w

oo

d w

ith

a

lacq

uer

finis

h, g

ivin

g it

a k

iller

fee

l.

CA

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form

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n D

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RU

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ob

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te

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ER

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al

Ty

Po

gr

aP

hy

04

8

i Do

.k

Er

nin

g

wiT

h

Br

ush

Es

an

DB

rE

aTh

so

F a

ir.

04

9

En

ga

gE

Vic

To

r r

am

os

Po

rT

fo

lio

Pr

oj

ec

t o

3_1

75

5 V

an

nE

ss

co

ur

se

_E

xP

Er

imE

nT

al

Ty

Po

gr

aP

hy

05

0

05

1

Pr

oj

Ec

T

01

02

03

04

05

06

07

08

09

10

Step

ping

aw

ay f

rom

the

com

pute

r to

re

acqu

aint

mys

elf

wit

h ty

pogr

aphy

Fort

y ei

ght

uni

ts e

xist

in m

y b

uild

ing

and

eve

n th

oug

h

I’m h

om

e m

ost

day

s, I

rare

ly s

ee a

nyo

ne. O

ccas

iona

lly

I hea

r p

eop

le c

om

e an

d g

o us

ing

the

ele

vato

r o

r

clo

sing

the

do

or

to t

he g

arb

age

chut

e. I

find

it o

dd

that

I ra

rely

see

, or

hard

ly k

now

, any

of m

y ne

ighb

ors

.

The

ir e

xist

ence

, ho

wev

er, i

s ev

iden

ced

in c

om

mo

n

area

s su

ch a

s th

e lo

bb

y, e

leva

tors

and

laun

dry

ro

om

.

And

by

“evi

den

ced

,” I

mea

n th

eir

dir

ty li

ving

hab

its,

thei

r m

esse

s. ¶

I so

ught

out

to

crea

te e

nvir

onm

enta

l

typ

e in

the

co

mm

on

area

s to

leav

e b

ehin

d m

essa

ges

abo

ut c

lean

lines

s an

d c

om

mun

ity.

Usi

ng o

bje

cts

and

mat

eria

ls f

rom

the

co

mm

on

area

s, I

crea

ted

typ

e m

essa

ges

and

the

n p

hoto

gra

phe

d t

he r

esul

ts,

turn

ing

the

m in

to a

ser

ies

of p

ost

ers.

Thi

nkin

g a

bo

ut

typ

og

rap

hy in

the

phy

sica

l wo

rld

is e

xcit

ing

, plu

s, I’

m

able

to

get

off

the

co

mp

uter

, whi

ch is

a g

oo

d t

hing

.

CA

TEG

OR

y_E

xper

imen

tal T

ypo

gra

phy

CO

UR

SE_E

xper

imen

tal T

ypo

gra

phy

INST

RU

CTO

R_J

ay W

atso

n

DE

LIV

ER

AB

LE_P

ost

ers

SPE

CS

_24"

x 3

2"

IMA

GE

S_V

icto

r R

amo

s

ASS

ISTA

NC

E_S

usan

Ho

skin

g

FON

TS_V

ario

us M

ater

ials

o3

En

ga

gE

Vic

To

r r

am

os

Po

rT

fo

lio

Pr

oj

ec

t o

3_1

75

5 V

an

nE

ss

co

ur

se

_E

xP

Er

imE

nT

al

Ty

Po

gr

aP

hy

05

2

05

3

En

ga

gE

Vic

To

r r

am

os

Po

rT

fo

lio

Pr

oj

ec

t o

3_1

75

5 V

an

nE

ss

co

ur

se

_E

xP

Er

imE

nT

al

Ty

Po

gr

aP

hy

05

4

05

5

En

ga

gE

Vic

To

r r

am

os

Po

rT

fo

lio

Pr

oj

ec

t o

3_1

75

5 V

an

nE

ss

co

ur

se

_E

xP

Er

imE

nT

al

Ty

Po

gr

aP

hy

05

6

05

7

En

ga

gE

Vic

To

r r

am

os

Po

rT

fo

lio

Pr

oj

ec

t o

4_

ViE

w-m

as

TE

rc

ou

rs

e_

na

Tu

rE

of

iD

En

TiT

y0

58

rE

ME

MB

Er

ThE

viE

w-M

asT

Er

you

ha

Da

s a

kiD

?

05

9

i Tu

rn

ED

Th

ETo

y in

Toa

n

aD

vE

nTu

rE

.

En

ga

gE

Vic

To

r r

am

os

Po

rT

fo

lio

Pr

oj

ec

t o

4_

ViE

w-m

as

TE

rc

ou

rs

e_

na

Tu

rE

of

iD

En

TiT

y0

60

Envi

sion

ing

the

poss

ibil

itie

s of

a m

oder

n da

y V

iew

-Mas

ter

bran

d ex

peri

ence

Vie

w-M

aste

r, a

child

ren’

s to

y fr

om

the

196

0-1

970’

s,

allo

ws

peo

ple

to

view

3-D

imag

es o

f pic

ture

sque

scen

es a

nd la

ndsc

apes

usi

ng p

aper

dis

ks. I

set

out

to

spin

new

life

to

a p

assi

ng, y

et ic

oni

c, b

rand

, ho

pin

g

to r

ecre

ate

the

sens

e o

f wo

nder

and

ad

vent

ure

Vie

w-

Mas

ter

had

pro

vid

ed m

e as

a c

hild

. ¶ T

he r

ebra

nded

Vie

w-M

aste

r le

vera

ges

the

sam

e th

rills

fo

r ad

vent

ure

-

seek

ers

that

the

3-D

dis

ks p

rovi

ded

by

crea

ting

ric

h

virt

ual m

od

els

of o

ur c

olle

ctiv

e liv

es, e

xcep

t th

is t

ime

we

exp

lore

it t

hro

ugh

real

-life

exp

erie

nces

. The

new

Vie

w-M

aste

r en

cour

ages

yo

u to

phy

sica

lly v

isit

thr

illin

g

des

tina

tio

ns a

nd it

off

ers

you

cutt

ing

ed

ge

dev

ices

to

reco

rd y

our

ow

n ad

vent

ures

. ¶ L

aunc

hing

a n

ew b

rand

and

pro

duc

ts, V

iew

-Mas

ter

has

the

op

po

rtun

ity

to r

e-

inve

nt t

hem

selv

es b

y re

-est

ablis

hing

the

ir r

elat

ions

hip

wit

h co

nsum

ers

and

evo

lvin

g in

to a

new

era

.

CA

TEG

OR

y_Id

enti

ty

CO

UR

SE_N

atur

e o

f Id

enti

ty

INST

RU

CTO

R_H

unte

r W

imm

er

DE

LIV

ER

AB

LE_H

ard

cove

r B

oo

k

SPE

CS

_7.2

5" x

10"

IMA

GE

S_S

tock

Imag

es

CO

Py_

Vic

tor

Ram

os

FON

TS_L

ubal

in, A

vant

Gar

de

o4

06

1

Pr

oj

Ec

T

01

02

03

04

05

06

07

08

09

10

En

ga

gE

Vic

To

r r

am

os

Po

rT

fo

lio

Pr

oj

ec

t o

4_

ViE

w-m

as

TE

rc

ou

rs

e_

na

Tu

rE

of

iD

En

TiT

y0

62

06

3

En

ga

gE

Vic

To

r r

am

os

Po

rT

fo

lio

Pr

oj

ec

t o

4_

ViE

w-m

as

TE

rc

ou

rs

e_

na

Tu

rE

of

iD

En

TiT

y0

64

06

5

En

ga

gE

Vic

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r r

am

os

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rT

fo

lio

Pr

oj

ec

t o

4_

ViE

w-m

as

TE

rc

ou

rs

e_

na

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rE

of

iD

En

TiT

y0

66

06

7

En

ga

gE

Vic

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r r

am

os

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rT

fo

lio

Pr

oj

ec

t o

4_

ViE

w-m

as

TE

rc

ou

rs

e_

na

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rE

of

iD

En

TiT

y0

68

06

9

En

ga

gE

Vic

To

r r

am

os

Po

rT

fo

lio

Pr

oj

ec

t o

4_

ViE

w-m

as

TE

rc

ou

rs

e_

na

Tu

rE

of

iD

En

TiT

y0

70

07

1

En

ga

gE

Vic

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r r

am

os

Po

rT

fo

lio

Pr

oj

ec

t o

4_

ViE

w-m

as

TE

rc

ou

rs

e_

na

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rE

of

iD

En

TiT

y0

72

07

3

En

ga

gE

Vic

To

r r

am

os

Po

rT

fo

lio

Pr

oj

ec

t o

4_

ViE

w-m

as

TE

rc

ou

rs

e_

na

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rE

of

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En

TiT

y0

74

07

5

En

ga

gE

Vic

To

r r

am

os

Po

rT

fo

lio

Pr

oj

ec

t o

4_

ViE

w-m

as

TE

rc

ou

rs

e_

na

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rE

of

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En

TiT

y0

76

07

7

En

ga

gE

Vic

To

r r

am

os

Po

rT

fo

lio

Pr

oj

ec

t o

4_

ViE

w-m

as

TE

rc

ou

rs

e_

na

Tu

rE

of

iD

En

TiT

y0

78

07

9

Do

yo

uv

iEw

yo

ur

rEc

yclE

Bin

as

ac

ash

co

w?

En

ga

gE

Vic

To

r r

am

os

Po

rT

fo

lio

Pr

oj

ec

t o

5_

El

sa

nT

o D

E c

ar

To

nc

ou

rs

e_

Ph

oT

o n

ar

ra

TiV

Es

08

0

lET

ME

in

Tro

Du

cE

yo

u T

o

soM

Eon

E

wh

o D

oE

s.0

81

En

ga

gE

Vic

To

r r

am

os

Po

rT

fo

lio

Pr

oj

ec

t o

5_

El

sa

nT

o D

E c

ar

To

nc

ou

rs

e_

Ph

oT

o n

ar

ra

TiV

Es

08

2

CA

TEG

OR

y_ D

ocu

men

tary

Pho

tog

rap

hy

CO

UR

SE_P

hoto

Nar

rati

ves

INST

RU

CTO

R_B

eth

LaD

ove

DE

LIV

ER

AB

LE_S

oft

cove

r B

oo

k

SPE

CS

_8"

x 9.

25"

IMA

GE

S_V

icto

r R

amo

s

CO

Py_

Sant

os,

Vic

tor

Ram

os

FON

TS_D

irty

Hea

dlin

e, H

elve

tica

Neu

e

Sant

os

is a

car

db

oar

d p

icke

r. H

e d

rive

s ar

oun

d in

his

red

bea

t-up

tru

ck, c

anva

ssin

g t

he c

ity

in s

earc

h

of c

ard

bo

ard

cas

h. F

asci

nate

d w

ith

the

conc

ept

of c

ard

bo

ard

pic

king

, I w

as c

urio

us w

hat

a d

ay in

his

life

was

like

. I w

as a

ble

to

shad

ow

him

fo

r tw

o

day

s, w

atch

ing

as

his

sto

ry u

nfo

lded

. ¶ L

ever

agin

g

pho

tojo

urna

lism

tec

hniq

ues,

I ca

ptu

red

co

untl

ess

imag

es t

o b

uilt

a v

isua

l nar

rati

ve o

f his

jour

ney.

I

lear

ned

tha

t to

the

out

sid

e w

orl

d, h

e is

co

mp

lete

ly

invi

sib

le, b

ut t

o co

untl

ess

man

ager

s, s

taff

and

sho

p

keep

ers,

he’

s an

ho

nora

ry c

ow

ork

er w

ith

an a

ll ac

cess

pas

s to

the

ir b

usin

esse

s. I

nam

ed h

im t

he “

Car

db

oar

d

Sain

t” b

ecau

se h

e ro

ams

aro

und

unn

oti

ced

but

he

is

a cr

ucia

l par

t o

f the

und

erly

ing

fab

ric

that

sup

po

rts

the

wo

rkin

g w

orl

d, e

spec

ially

in t

he F

inan

cial

Dis

tric

t.

Mee

t Sa

nto

s, t

he in

visi

ble

ent

rep

rene

ur a

mo

ng u

s.

08

3

Pr

oj

Ec

T

01

02

03

04

05

06

07

08

09

10

o5

Two

days

sha

dow

ing

Sant

os,

the

invi

sibl

e ca

rdbo

ard

entr

epre

neur

of

San

Fran

cisc

o

En

ga

gE

Vic

To

r r

am

os

Po

rT

fo

lio

Pr

oj

ec

t o

5_

El

sa

nT

o D

E c

ar

To

nc

ou

rs

e_

Ph

oT

o n

ar

ra

TiV

Es

08

4

08

5

En

ga

gE

Vic

To

r r

am

os

Po

rT

fo

lio

Pr

oj

ec

t o

5_

El

sa

nT

o D

E c

ar

To

nc

ou

rs

e_

Ph

oT

o n

ar

ra

TiV

Es

08

6

5:13 AM 9:21 AM

08

7

10:07 AM 11:42 AM

En

ga

gE

Vic

To

r r

am

os

Po

rT

fo

lio

Pr

oj

ec

t o

5_

El

sa

nT

o D

E c

ar

To

nc

ou

rs

e_

Ph

oT

o n

ar

ra

TiV

Es

08

8

2:07 PM 4:36 PM

08

9

En

ga

gE

Vic

To

r r

am

os

Po

rT

fo

lio

Pr

oj

ec

t o

5_

El

sa

nT

o D

E c

ar

To

nc

ou

rs

e_

Ph

oT

o n

ar

ra

TiV

Es

09

0

09

1

En

ga

gE

Vic

To

r r

am

os

Po

rT

fo

lio

Pr

oj

ec

t o

5_

El

sa

nT

o D

E c

ar

To

nc

ou

rs

e_

Ph

oT

o n

ar

ra

TiV

Es

09

2

09

3

En

ga

gE

Vic

To

r r

am

os

Po

rT

fo

lio

Pr

oj

ec

t o

5_

El

sa

nT

o D

E c

ar

To

nc

ou

rs

e_

Ph

oT

o n

ar

ra

TiV

Es

09

4

09

5

Do

yo

ug

ET

inTi

Ma

TEw

iTh

Ty

PE?

En

ga

gE

Vic

To

r r

am

os

Po

rT

fo

lio

Pr

oj

ec

t o

6_

gil

l s

an

sc

ou

rs

e_T

yP

og

ra

Ph

y 2

09

6

i hig

hly

r

Eco

MM

En

Da

FiF

TEE

nw

EE

k F

lin

g.

09

7

En

ga

gE

Vic

To

r r

am

os

Po

rT

fo

lio

Pr

oj

ec

t o

6_

gil

l s

an

sc

ou

rs

e_T

yP

og

ra

Ph

y 2

09

8

CA

TEG

OR

y_Ty

po

gra

phi

c St

udy

CO

UR

SE_T

ypo

gra

phy

2

INST

RU

CTO

R_J

enni

fer

Ster

ling

DE

LIV

ER

AB

LE_T

ype

Bo

x

SPE

CS

(BO

x)_

11.5

” x

9”

SPE

CS

(SH

EE

TS) _

8.5”

x 1

1”

CO

Py_

Wo

lfgan

g W

eing

art

FON

TS_G

ill S

ans

For

this

pro

ject

, I w

as t

aske

d w

ith

imm

ersi

ng m

ysel

f

in a

sin

gle

typ

efac

e fo

r fif

teen

wee

ks. T

he g

oal

was

to s

tud

y th

e nu

ance

s, s

ubtl

etie

s an

d r

ang

e o

f the

lett

erfo

rms.

Onc

e I u

nder

sto

od

its’

co

mp

osi

tio

n, I

crea

ted

my

ow

n la

yout

s an

d d

esig

ned

so

luti

ons

fo

r

wha

t m

y ty

pef

ace

coul

d d

o. ¶

My

typ

efac

e w

as G

ill

Sans

, a H

uman

ist

typ

e d

esig

ned

by

Eri

c G

ill in

192

6.

Thi

s p

roje

ct p

rove

d t

o b

e q

uite

a c

halle

nge,

but

I

foun

d t

hat

I tru

ly e

njo

yed

the

pro

cess

of c

reat

ing

visu

al d

esig

n p

atte

rns

wit

h ty

pe.

¶ It

was

inte

rest

ing

to u

nco

ver

the

fund

amen

tal c

hara

cter

isti

cs o

f the

lett

erfo

rms.

Gill

San

s ha

s so

me

pec

ulia

riti

es, t

hat’

s

for

sure

. Fo

r ex

amp

le, t

he b

asic

gly

ph

shap

es d

o no

t

loo

k co

nsis

tent

acr

oss

wei

ght

s an

d w

idth

s, e

spec

ially

in E

xtra

Bo

ld a

nd U

ltra

Bo

ld. ¶

I in

vite

yo

u to

tak

e an

in-d

epth

loo

k at

Gill

San

s.

09

9

Pr

oj

Ec

T

01

02

03

04

05

06

07

08

09

10

Get

ting

up

clos

e an

d pe

rson

al w

ith

Gil

l Sa

ns t

hro

ugh

a ty

pogr

aph

ic a

naly

sis

o6

En

ga

gE

Vic

To

r r

am

os

Po

rT

fo

lio

Pr

oj

ec

t o

6_

gil

l s

an

sc

ou

rs

e_T

yP

og

ra

Ph

y 2

10

0

10

1

En

ga

gE

Vic

To

r r

am

os

Po

rT

fo

lio

Pr

oj

ec

t o

6_

gil

l s

an

sc

ou

rs

e_T

yP

og

ra

Ph

y 2

10

2

10

3

En

ga

gE

Vic

To

r r

am

os

Po

rT

fo

lio

Pr

oj

ec

t o

6_

gil

l s

an

sc

ou

rs

e_T

yP

og

ra

Ph

y 2

10

4

10

5

ha

vE

you

Ev

Er

Par

Tic

iPa

TED

in a

ro

un

D-r

oB

in

sTo

ry

?

En

ga

gE

Vic

To

r r

am

os

Po

rT

fo

lio

Pr

oj

ec

t o

7_h

aP

Py

, s

aD

, s

ca

ry

co

ur

se

_B

oo

k a

rT

s1

06

i ha

vE

, in

c

lass

ro

oM

Full

o

F k

iDs.

10

7

En

ga

gE

Vic

To

r r

am

os

Po

rT

fo

lio

Pr

oj

ec

t o

7_h

aP

Py

, s

aD

, s

ca

ry

co

ur

se

_B

oo

k a

rT

s1

08

Expl

orin

g th

e li

mit

less

im

agin

atio

n an

d cr

eati

ve f

earl

essn

ess

of a

ch

ildA

ro

und

-ro

bin

is a

typ

e o

f sto

ryte

lling

in w

hich

a

num

ber

of p

eop

le c

olla

bo

rate

to

wri

te c

hap

ters

of

a no

vel o

r p

iece

s o

f a s

tory

, in

roun

ds.

I p

re-l

oad

ed

thre

e jo

urna

ls w

ith

a th

eme

and

the

firs

t se

nten

ce a

nd

bro

ught

the

m t

o M

t. G

eorg

e E

lem

enta

ry S

cho

ol’s

first

and

sec

ond

gra

de

clas

sro

om

. I w

ante

d t

o se

e

how

far

the

chi

ldre

n w

oul

d t

ake

the

sto

ries

whe

n

thei

r cr

eati

vity

was

no

t st

ifled

. ¶ T

he b

oo

k th

emes

are

bas

ed o

n si

mp

le e

mo

tio

ns: h

app

y, s

ad a

nd s

cary

.

The

chi

ldre

n w

ork

ed in

sm

all g

roup

s, e

ach

wro

te a

sent

ence

, and

the

n p

asse

d t

he b

oo

k ar

oun

d t

o b

uild

on

the

pre

vio

us s

ente

nce.

¶ I

scan

ned

the

co

nten

t

that

the

chi

ldre

n p

rovi

ded

and

cre

ated

illu

stra

tio

ns

for

each

bo

ok.

Insp

ired

by

the

uniq

ue s

tyle

of t

he

child

ren’

s le

tter

form

s, I

used

the

ir h

and

wri

ting

as

the

pro

min

ent

des

ign

elem

ent

for

the

bo

ok.

CA

TEG

OR

y_Ill

ustr

atio

n

CO

UR

SE_B

oo

k A

rts

INST

RU

CTO

R_M

acy

Cha

dw

ick

DE

LIV

ER

AB

LE_H

ard

cove

r B

oo

k, C

ase

SPE

CS

_5"

x 6.

25"

ILLU

STR

ATI

ON

S_V

icto

r R

amo

s

CO

Py_

Ele

men

tary

Sch

oo

l Chi

ldre

n

FON

TS_H

and

wri

ting

, Eg

ypti

enne

o7

10

9

Pr

oj

Ec

T

01

02

03

04

05

06

07

08

09

10

En

ga

gE

Vic

To

r r

am

os

Po

rT

fo

lio

Pr

oj

ec

t o

7_h

aP

Py

, s

aD

, s

ca

ry

co

ur

se

_B

oo

k a

rT

s1

10

11

1

En

ga

gE

Vic

To

r r

am

os

Po

rT

fo

lio

Pr

oj

ec

t o

7_h

aP

Py

, s

aD

, s

ca

ry

co

ur

se

_B

oo

k a

rT

s1

12

11

3

11

4

11

5

En

ga

gE

Vic

To

r r

am

os

Po

rT

fo

lio

Pr

oj

ec

t o

7_h

aP

Py

, s

aD

, s

ca

ry

co

ur

se

_B

oo

k a

rT

s1

16

11

7

En

ga

gE

Vic

To

r r

am

os

Po

rT

fo

lio

Pr

oj

ec

t o

7_h

aP

Py

, s

aD

, s

ca

ry

co

ur

se

_B

oo

k a

rT

s1

18

11

9

Do

yo

uTh

ink

Pro

Bo

no

D

Esi

gn

w

or

k is

sE

xy

?

En

ga

gE

Vic

To

r r

am

os

Po

rT

fo

lio

Pr

oj

ec

t o

8_

Pr

o B

on

o w

or

kc

lie

nt_

sa

n f

ra

nc

isc

o f

ilm

mu

sE

um

12

0

i Th

ink

so

,Pl

us

iTFE

Els

Da

Mn

go

oD

.1

21

En

ga

gE

Vic

To

r r

am

os

Po

rT

fo

lio

Pr

oj

ec

t o

8_

Pr

o B

on

o w

or

kc

lie

nt_

sa

n f

ra

nc

isc

o f

ilm

mu

sE

um

12

2

Perf

orm

ing

pro

bono

des

ign

serv

ices

to

help

cre

ate

a vi

sion

for

a m

useu

mT

he S

an F

ranc

isco

Film

Mus

eum

(SFF

M) c

hro

nicl

es

the

rich

her

itag

e o

f film

mak

ing

in t

he S

an F

ranc

isco

Bay

Are

a. P

rese

ntly

, the

Mus

eum

is a

sm

all v

olu

ntee

r

op

erat

ed s

tart

-up,

but

it’s

an

amaz

ing

org

aniz

atio

n

wit

h g

reat

po

tent

ial.

¶ O

per

atin

g w

itho

ut a

des

igne

r

on

staf

f, an

d o

n a

limit

ed b

udg

et, t

he S

FFM

lack

ed a

visu

al id

enti

ty a

nd o

nlin

e p

rese

nce.

Fee

ling

a p

erso

nal

conn

ecti

on

wit

h th

eir

mis

sio

n an

d r

ealiz

ing

the

ir

po

tent

ial,

I fel

t co

mp

elle

d t

o he

lp. W

ork

ing

clo

sely

wit

h th

e SF

FM f

oun

der

s, I

esta

blis

hed

the

ir lo

go,

iden

tity

sys

tem

, web

site

and

so

cial

med

ia f

oo

tpri

nt.

I als

o he

lped

the

m t

o cr

eate

a m

arke

ting

str

ateg

y

cent

ered

aro

und

co

mm

unit

y en

gag

emen

t b

y ut

ilizi

ng

inte

ract

ive

even

ts a

nd e

xhib

its.

I’m

exc

ited

ab

out

the

futu

re o

f the

SFF

M. I

tru

ly b

elie

ve t

hat

oft

en t

imes

big

thi

ngs

com

e fr

om

sm

all i

dea

s.

CA

TEG

OR

y_ W

eb, S

oci

al M

edia

, Id

enti

ty

CLI

EN

T_Sa

n Fr

anci

sco

Film

Mus

eum

DE

LIV

ER

AB

LE_W

ebsi

te, A

sso

rted

Pri

nt

TEC

HN

OLO

Gy_

Wo

rdp

ress

, FB

ML,

Fla

sh

SPE

CS

_Var

ious

IMA

GE

S_V

icto

r R

amo

s, S

tock

Imag

es

CO

Py_

Susa

n H

osk

ing

, Rya

n M

cFad

den

FON

TS_U

nive

rs, G

eorg

ia

o8

12

3

Pr

oj

Ec

T

01

02

03

04

05

06

07

08

09

10

En

ga

gE

Vic

To

r r

am

os

Po

rT

fo

lio

Pr

oj

ec

t o

8_

Pr

o B

on

o w

or

kc

lie

nt_

sa

n f

ra

nc

isc

o f

ilm

mu

sE

um

12

4

12

5

En

ga

gE

Vic

To

r r

am

os

Po

rT

fo

lio

Pr

oj

ec

t o

8_

Pr

o B

on

o w

or

kc

lie

nt_

sa

n f

ra

nc

isc

o f

ilm

mu

sE

um

12

6

12

7

En

ga

gE

Vic

To

r r

am

os

Po

rT

fo

lio

Pr

oj

ec

t o

8_

Pr

o B

on

o w

or

kc

lie

nt_

sa

n f

ra

nc

isc

o f

ilm

mu

sE

um

12

8

12

9

En

ga

gE

Vic

To

r r

am

os

Po

rT

fo

lio

Pr

oj

ec

t o

8_

Pr

o B

on

o w

or

kc

lie

nt_

sa

n f

ra

nc

isc

o f

ilm

mu

sE

um

13

0

13

1

Ev

Er

wis

hyo

uc

ou

lDTa

lk w

iTh

yo

ur

PETs

?

En

ga

gE

Vic

To

r r

am

os

Po

rT

fo

lio

Pr

oj

ec

t o

9_P

ET

mig

oc

ou

rs

e_T

yP

og

ra

Ph

y 3

13

2

ThE

rE

ar

Elo

T’s

oF

Thin

gs

i’D s

ay

To M

inE

.1

33

En

ga

gE

Vic

To

r r

am

os

Po

rT

fo

lio

Pr

oj

ec

t o

9_P

ET

mig

oc

ou

rs

e_T

yP

og

ra

Ph

y 3

13

4

Th

is i

s hu

man

to

dog,

com

e in

dog

…D

og?

Are

you

the

re d

og?

Mem

ber

s o

f the

ani

mal

kin

gd

om

co

mm

unic

ate

usin

g a

mul

titu

de

of s

oun

ds,

bo

dy

lang

uag

e an

d o

ther

mea

ns.

Any

car

ing

hum

an w

ho h

as b

een

on

the

rece

ivin

g e

nd

of i

nten

se s

hini

ng e

yes,

ale

rt e

ars

or

wag

gin

g t

ails

can

rela

te t

o w

ishi

ng t

hey

coul

d c

om

pre

hend

the

cru

de

mes

sag

es t

hat

anim

als

try

to c

onv

ey. I

wo

nder

ed if

ther

e co

uld

be

a w

ay f

or

us t

o un

der

stan

d w

hat

they

are

sayi

ng. ¶

I co

ncei

ved

an

idea

fo

r a

com

mun

icat

ion

dev

ice

that

ad

dre

sses

the

lang

uag

e b

arri

er b

etw

een

hum

ans

and

do

gs

by

tran

slat

ing

the

so

und

s o

f sp

oke

n

lang

uag

es. T

he d

evic

e is

cal

led

the

“Pe

tmig

o.”

It’s

a

whi

msi

cal,

imag

inar

y p

rod

uct

and

an

exer

cise

aim

ed

at d

esig

ning

wit

hout

co

nstr

aint

s. ¶

My

pho

tog

rap

hic

styl

e is

insp

ired

by

the

dra

mat

ic a

ctin

g o

f a “

Tele

-

No

vela

” an

d b

y th

e p

oin

t o

f vie

w o

f a d

og

. The

typ

e

is m

y re

pre

sent

atio

n o

f the

pet

lang

uag

e.

CA

TEG

OR

y_C

onc

eptu

al D

esig

n

CO

UR

SE_T

ypo

gra

phy

3

INST

RU

CTO

R_B

rian

Sin

ger

DE

LIV

ER

AB

LE_H

ard

cove

r B

oo

k

SPE

CS

_8"

x 6.

5"

IMA

GE

S_V

icto

r R

amo

s

CO

Py_

Vic

tor

Ram

os

FON

TS_F

utur

a, G

ener

atio

n A

Z

o9

13

5

Pr

oj

Ec

T

01

02

03

04

05

06

07

08

09

10

En

ga

gE

Vic

To

r r

am

os

Po

rT

fo

lio

Pr

oj

ec

t o

9_P

ET

mig

oc

ou

rs

e_T

yP

og

ra

Ph

y 3

13

6

13

7

En

ga

gE

Vic

To

r r

am

os

Po

rT

fo

lio

Pr

oj

ec

t o

9_P

ET

mig

oc

ou

rs

e_T

yP

og

ra

Ph

y 3

13

8

13

9

En

ga

gE

Vic

To

r r

am

os

Po

rT

fo

lio

Pr

oj

ec

t o

9_P

ET

mig

oc

ou

rs

e_T

yP

og

ra

Ph

y 3

14

0

14

1

En

ga

gE

Vic

To

r r

am

os

Po

rT

fo

lio

Pr

oj

ec

t o

9_P

ET

mig

oc

ou

rs

e_T

yP

og

ra

Ph

y 3

14

2

14

3

wh

aT’

syo

ur

oPi

nio

no

ng

un

c

on

Tro

l?

En

ga

gE

Vic

To

r r

am

os

Po

rT

fo

lio

Pr

oj

ec

t 1

o_T

rig

gE

r h

aP

Py

co

ur

se

_V

isu

al

co

mm

un

ica

Tio

ns

la

B1

44

i’ll

TEll

you

Min

EiF

yo

uTE

llM

E y

ou

rs.

14

5

En

ga

gE

Vic

To

r r

am

os

Po

rT

fo

lio

Pr

oj

ec

t 1

o_T

rig

gE

r h

aP

Py

co

ur

se

_V

isu

al

co

mm

un

ica

Tio

ns

la

B1

46

Taki

ng a

im a

t th

e gu

n co

ntro

l deb

ate

thro

ugh

rese

arch

, di

alog

ue a

nd a

ctio

nI k

now

wha

t yo

u’re

thi

nkin

g, “

Why

gun

co

ntro

l?”

The

sho

rt a

nsw

er is

bec

ause

gun

s d

irec

tly

and

ind

irec

tly

affe

ct m

any

of o

ur li

ves.

The

gun

deb

ate

is a

n is

sue

we

sim

ply

can

not

igno

re. M

y o

pin

ion

on

gun

s w

as

influ

ence

d b

y an

exp

erie

nce

that

is n

ow

per

man

entl

y

eng

rave

d in

my

mem

ory

: I s

aw a

man

get

sho

t d

ead

.

¶ S

o, h

ow

do

I fee

l ab

out

gun

s? It

’s n

ot

that

I d

islik

e

them

, but

rat

her,

I res

pec

t an

d v

iew

the

m a

s th

e

dan

ger

ous

wea

po

ns t

hat

they

are

. I c

hoo

se t

o ke

ep

them

at

a d

ista

nce,

but

I d

o no

t ig

nore

the

m. ¶

Thi

s

pro

ject

invo

lved

ext

ensi

ve r

esea

rch

and

exp

lora

tio

n

of t

he g

un c

ont

rol d

ebat

e. M

y p

roce

ss in

clud

ed

one

-on-

one

inte

rvie

ws

(bo

th o

nlin

e an

d o

fflin

e) w

ith

par

tici

pan

ts o

f var

ying

po

ints

of v

iew

on

the

gun

deb

ate,

a g

roup

dis

cuss

ion

(pan

el) a

nd a

vis

it t

o th

e

loca

l gun

ran

ge

to e

xper

ienc

e g

uns

first

hand

.

CA

TEG

OR

y_D

esig

n R

esea

rch

CO

UR

SE_V

isua

l Co

mm

unic

atio

ns L

ab

INST

RU

CTO

R_P

hil H

amle

tt, H

unte

r W

imm

er

DE

LIV

ER

AB

LE_H

ard

cove

r B

oo

k

SPE

CS

_9"

x 6"

IMA

GE

S_V

icto

r R

amo

s, S

tock

Imag

es

CO

Py_

Vic

tor

Ram

os,

Var

ious

Par

tici

pan

ts

FON

TS_O

ffici

na S

erif

ITC

, Offi

cina

San

s IT

C

1o

14

7

Pr

oj

Ec

T

01

02

03

04

05

06

07

08

09

10

En

ga

gE

Vic

To

r r

am

os

Po

rT

fo

lio

Pr

oj

ec

t 1

o_T

rig

gE

r h

aP

Py

co

ur

se

_V

isu

al

co

mm

un

ica

Tio

ns

la

B1

48

14

9

15

0

15

1

En

ga

gE

Vic

To

r r

am

os

Po

rT

fo

lio

Pr

oj

ec

t 1

o_T

rig

gE

r h

aP

Py

co

ur

se

_V

isu

al

co

mm

un

ica

Tio

ns

la

B1

52

15

3

En

ga

gE

Vic

To

r r

am

os

Po

rT

fo

lio

Pr

oj

ec

t 1

o_T

rig

gE

r h

aP

Py

co

ur

se

_V

isu

al

co

mm

un

ica

Tio

ns

la

B1

54

15

5

En

ga

gE

Vic

To

r r

am

os

Po

rT

fo

lio

Pr

oj

ec

t 1

o_T

rig

gE

r h

aP

Py

co

ur

se

_V

isu

al

co

mm

un

ica

Tio

ns

la

B1

56

15

7

15

8

Tha

nk

yo

u

15

9

My

wif

e, S

usan

Hos

king

-Ram

os,

dese

rves

the

big

gest

tha

nk

you

for

all h

er u

nder

stan

ding

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