Integrating Mobile Web Tracking

Paul Lawbaugh, WebtrendsEric Butler, Webtrends

Web Mobile Social Apps Games Video

Webtrends Mobile Analytics

Mobile Web Native Apps Campaign Apps

Webtrends Analytics

Mobile Measurement

Mobile WebSites designed specifically for viewing via mobile device browsers

Leveraging Webtrends JavaScript, or server-side, or client-side

LandscapeModern SmartPhone browsers, most based on webkit, are rapidly becoming the new standard (Apple, Google (Android), BlackBerry, Palm, Polaris, Nokia, SonyEricsson)

Others are adopting similar functionality (Firefox, Opera, IE)

New capabilities with HTML5 are giving browsers similar functionality to Apps (location, control of device functionality)

The Challenging Legacy

WAP 1.0 – WMLOlder or simple devices, limited cookie support, WBMP images, no support for JavaScript

WAP 2.0 – XHTML MPContemporary devices, limited cookie support, supports GIF images, some JavaScript support

SmartPhones make it easierMore sophisticated browsers makes tracking easy

Traditional web site tagging and reporting works great

Accept first party cookies by default

Client side JavaScript

As most modern browsers support HTML5, CSS3 and JavaScript, standard Webtrends JavaScript solutions work perfectly

The default behavior of many new modern browsers is to block 3rd party cookies, which has impact on cross-domain tracking

Use the Webtrends Tag Builder to instrument the JavaScript you need - http://tagbuilder.webtrends.com

Client side tracking: image request

Image request can be composed server-side and included in the page.

When the page is rendered by the browser, the image is requested and the corresponding data is collected.

Example:http://statse.webtrendslive.com/mydcsid/dcs.gif?dcsuri=mypage.asp&dcsdat=1068089121752&wt.ti=my%20page%20title

Combining Old and NewUse JavaScript solution for browsers that support it

Leverage the “noscript” portion of the tagIf the browser supports JavaScript, it’ll run fine,

and for those that don’t, the noscript portion will execute

Customize the noscript request with server-side generated parameters

Server side tracking

Data can be sent directly from your server to the Webtrends Data Collection API (DCAPI) on each hit/event.

Note: Use the DCAPI rather than the normal Webtrends Tag/SDC server as it simplifies the request/response on your side.

Example:http://dc.webtrends.com/v1/dcst2axhq00000oqoz417slqm_2m2n/events.svc?dcsformat=plain&dcsverbose=truePost params:

dcsuri= (URI stem (directory path))dcsua= (useragent string)WT.ti=[pagetitle]co_f= [one of the several visitor ID parameters WebTrends supports]

Webtrends Configuration

Create a new corresponding Profile for your mobile web presence to track it independently

Rollup the data across mobile sites and/or all sites via rollup profiles

Leverage JavaScript solution where your use cases permit it

Resources•Webtrends Tag Builder

http://tagbuilder.webtrends.com/•Webtrends Developer Network

http://developer.webtrends.com/•Webtrends SDK Documentation

http://product.webtrends.com/DC/iphone/index.html

http://product.webtrends.com/DC/android/index.html

http://product.webtrends.com/DC/blackberry/index.html