engage in promoting or creating good will for individuals, groups, or organizations by writing or...

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PUBLIC RELATIONS SPECIALIST

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Page 1: Engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing

PUBLIC RELATIONS SPECIALIST

Page 2: Engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing

Engage in promoting or creating good will for individuals, groups, or

organizations by writing or selecting favorable publicity material and

releasing it through various communications media. May prepare and

arrange displays, and make speeches.

JOB DESCRIPTION

Page 3: Engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing

1) Prepare or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.

2) Respond to requests for information from the media or designate another appropriate spokesperson or information source.

3) Arrange public appearances, lectures, contests, or exhibits for clients to increase product and service awareness and to promote goodwill.

4) Plan and conduct market and public opinion research to test products or determine potential for product success, communicating results to

client or management.

RESPONSIBILITIES

Page 4: Engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing

** Critical Thinking -- Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

** Speaking -- Talking to others to convey information effectively.

** Negotiation -- Bringing others together and trying to reconcile differences.

** Education: Bachelor’s Degree

QUALIFICATION

Page 5: Engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing

Start Salary: $35,000

Average Salary: $55,000

High End Salary: $,000

SALARY

Page 6: Engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing

• reconcile • expenditures• wage • Negotiation•  campaigns

VOCABULARY