Involving Millennials in brands’ Social

journey

Challenge

MILLENIALSIm

patie

nt

Te

ch

no

log

y

Know everything

Social Liberals

Generation ME

Connecte

d

Educated

Millenialson

Social Media

Social Media Usage Stats

• 41% of millenials still use Facebook everyday

• 25% of millennials ages 25-34 are on Instagram every

day

• 34% of younger millennials 18-24 are using the

platform daily

• 30% of millennials 18-24 are on Snapchat every day

• 19% of older millennials ages 25-34 are on Snapchat

every day

More stats

Source: Fluent 2016

More stats

Source: Fluent 2016

Millennials aren’t interested in the hard sell.

They crave content that has an inherent purpose, other than being a vehicle for the

product itself.

Whatever the format of the your content, it must be able to entertain or inform Or in an

ideal world, both.

Here are the examples from some of the well

known brands

Summary

•Use authentic content to empower them•Be in their space. Leverage their love affair with disappearing media

•Sell the experience first as much as the product it self

•Capture a specific mood and use it in your content marketing

•Seek outside opinions before any major marketing pushes

•Millennials aren’t interested in the hard sell•Don’t make any decisions in a vacuum

Q & A