engage your audience eduweb14
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This is the presentation from #eduweb14TRANSCRIPT
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Office of Communications
EngageDisagree, ask, comment, heckle: @mhameslinkedin.com/in/matthames
Join the Conversation: #eduweb14
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#thisiswhereIwork
About me
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#InAllSeasons
I am not the social media guy
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Office of Communications
We like the number 13 at Colgate
#AlumniSubmitted13
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Office of Communications
Alumni like the number 13
#TheyReallyLike13
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Office of Communications
On 12/13/13, Colgate raised $5.1 million from almost 6,000 individual donors.
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Office of Communications
13 reasons why it happened
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#1: look to the stars
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Colgate.edu
YouTube
Delicious Google+
Livestream
Flickr
#PlusTheNextShinyThing
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Colgate.edu
YouTube
Delicious Google+
Livestream
Flickr
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Office of Communications
Platform Fans % alumni Monthly Reach
Facebook 15,013 40% 160.7K
Twitter 12,700 6% 263.9K
Linkedin University page 22,406 89% 50.9K
LinkedIn alumni group 7,327 98% ??
Google+ 1,339 9% 6.2K (+ SERP)
YouTube 1,118 ? 12.3K
Pinterest 544 ? 20.1K
The vanity metrics
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The metrics
Don’t want to make these public.
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Office of Communications
#2: draw funnels
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Office of Communications
Students
website
Admissions funnel
Alumni engagement
Social media
New
s
calendar
Print materials
Email outreach
Cool marketing to prospective students
Cool marketing to alumni
#mulletmarketing
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Office of Communications
And maybe none of something.
#3: fight for one of everything
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Office of Communications
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Office of Communications
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Office of Communications
#Lotsofhittingthings
#4: Plan for a behavior
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Office of Communications
#5: don’t create
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Office of Communications
#6: assume people don’t care
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Office of Communications
#7: engage internally
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Office of Communications
#RaderinNYC
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Office of Communications
#8: love your data
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Office of Communications
#9: embrace the nudge
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Office of Communications
This is a nudge
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Office of Communications
#10: Train your audience
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Office of Communications
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Office of Communications
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Office of Communications
#11: invent digital events
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Office of Communications
Colgate Day
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Office of Communications
Colgate Day is a made up digital event.
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Office of Communications
We set our sites higher
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Office of Communications
#12: give up your channels
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Office of Communications
We made the first goal by around 11:13am
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Office of Communications
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Office of Communications
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Office of Communications
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Office of Communications
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Office of Communications
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Office of Communications
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Office of Communications
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Office of Communications
#BetterOffDeadSkiSlope
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Office of Communications
#Engagement=fans
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Office of Communications
#TheGoodOldDays
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Office of Communications
#Haditupat2pm
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Office of Communications
#StillWatching
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Office of Communications
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Office of Communications
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Office of Communications
#13: Experiment.
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Office of Communications
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Office of Communications
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Office of Communications
85K engaged
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Office of Communications
#PhotosbyAndyDaddio
Questions?
@mhameslinkedin.com/in/matthames
Rate my presentation: www.eduwebspeakersurvey.com (mobile, tablet or laptop)