engage121 - paid media - june 2014
TRANSCRIPT
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Engage121Paid Media: Boosting content, dark posting and advertising
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Paid Media: Engage121 supports many of the self service power editor FB advertising tools including:• Boost post
• Promote page
• Promote market place
• Hidden ‘dark’ posts
We also support FourSquare advertising and Coming soon: Twitter
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Speak Tab: Accessing advertising productsThe Speak Tab is your publishing headquarters. In addition to organic content generation you can also access FB and other platform media advertising.
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Platform Ads: Boost post
Choose the post you want to boost
Define the criteria – campaign, location, languages, status, interests – all the native FB geo/demographic targeting available
Define the page to be promoted
Choose the ad placement mechanism
Identify targeting and campaign attribution
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Platform Ads: Promote pages
Choose the type of advert you want to create.
Create the advert content
Define the page to be promoted
Choose the ad placement mechanism
Identify targeting and campaign attribution
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Platform Ads: Marketplace
Choose the type of advert you want to create.
Create the advert content
Optimise for appropriate mechanism i.e. impressions, clicks, likes
Identify targeting and campaign attribution to define budget
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Platform Ads: Hidden ‘dark’ posts
Choose the type of advert you want to create.
Create the post as you would an organic post
Choose the ad placement mechanism
Identify targeting and campaign attribution
Budget is defined by campaign
Define the page to be promoted or create a custom audience to send the post to
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Platform Ads: Setting budgets
Set the budget for the post or campaign
Define the run time of a campaign Choose the ad placement
mechanism
Optimise for appropriate mechanism i.e. impressions, clicks, likes