Purpose of this session

• Context: 1978 Vs 2008

• Benefits of web based tools for engagement

• Types of web based tools

• Audience segments

• Levels of engagement

• Our online engagement plan

• Next steps

1978 Vs 2008

• I was born

• First test tube baby was born (Louise Brown)

• Viv Anderson became the first black British footballer to play for England

• Bonnie M released a double sided single: Brown girl in the ring and Rivers of Babylon

• Telex machine was used as a communication tool.

• I turned 30

• The way in which we:• access, consume and share

information;

• interact and collaborate with each other both professionally and socially; and

• use services and do business.

• 61% of UK households have internet access

• 85% in sales of music downloaded

• More mobile phones than people in UK

What does engagement mean?

• Approach that uses dialogue to interact and collaborate with people to better inform decisions

• Online engagement examples:– No 10 E-Petitions

– Party Funding Review

– Governance of Britain

– David Miliband’s blog

Benefits of web based tools for engagement

• Citizen led initiatives

• Co-design and co-production

• Openness and Transparency

• Visually rich tools

• Cost effective

• Quick and easy to use

Types of web based tools

CommunicationMicroblogs- Twitter and PownceSocial networking – Facebook, LinkedIn and MyspaceEvents - Upcoming

Collaboration

Wikis: Wikipedia Social bookmarking: del.icio.us and StumbleUpon Social News Sites: Digg, Mixx and Reddit Opinion sites: epinions

Multimedia

Photo sharing: Flickr and Zooomr Video sharing: YouTube Livecasting: Justin.tv Podcasting Publishing: Wix.com

EntertainmentVirtual worlds: Second Life Online gaming: World of Warcraft Game sharing: Miniclip.com

Other/Specialtysocial ads Healthcare apps: CareFlash

Audience Segments

Levels of engagement

Our online engagement plan

• Monitor and track online conversations about innovation

• Actively engage with existing online communities

• Build an web presence through partnerships

Next Steps

• Use and review the netvibes page

• Find respective online communities to engage with

• Work with teams to build internal capacity to identify and respond to online conversations

START SMALL & START SOON!