engagement starts at home... using storytelling to connect and inspire your colleagues

19
Engagement starts at home... using storytelling to connect and inspire your colleagues Michelle Baillie, Senior Communications & Marketing Officer

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Page 1: Engagement starts at home... using storytelling to connect and inspire your colleagues

Engagement starts at home...

using storytelling to connect and

inspire your colleagues

Michelle Baillie, Senior Communications &

Marketing Officer

Page 2: Engagement starts at home... using storytelling to connect and inspire your colleagues

Bit of background…

We are the UK’s leading charity for children with brain injury.

We support thousands of children & their families every year.

We provide rehabilitation and support to children with acquired

brain injury, education and nursing care for children with

complex medical needs, and online support too!

#CCengagement @mmnotes

Page 3: Engagement starts at home... using storytelling to connect and inspire your colleagues

What is engagement?

To us it’s about… connecting & giving a voice

#CCengagement @mmnotes

Page 4: Engagement starts at home... using storytelling to connect and inspire your colleagues

One hit wonder?

#CCengagement @mmnotes

Page 5: Engagement starts at home... using storytelling to connect and inspire your colleagues

Start with what you know

#CCengagement @mmnotes

Page 6: Engagement starts at home... using storytelling to connect and inspire your colleagues

The power of the story

#CCengagement @mmnotes

Page 7: Engagement starts at home... using storytelling to connect and inspire your colleagues

Learning from this…

#CCengagement @mmnotes

Page 8: Engagement starts at home... using storytelling to connect and inspire your colleagues

What tools do you have in your box?

#CCengagement @mmnotes

Page 9: Engagement starts at home... using storytelling to connect and inspire your colleagues

Us…

HQ in Surrey, satellite sites in Sheffield,

Nottingham, London & Southampton

22 charity shops

600 staff

500+ volunteers

Equals = LOTS of stakeholders…

lots of potential to inspire & advocate

for your charity and brand!

#CCengagement @mmnotes

Page 10: Engagement starts at home... using storytelling to connect and inspire your colleagues

But you need to be inspired first!

#CCengagement @mmnotes

Page 11: Engagement starts at home... using storytelling to connect and inspire your colleagues

Connectivity is key

#CCengagement @mmnotes

Page 12: Engagement starts at home... using storytelling to connect and inspire your colleagues

Maggie

#CCengagement @mmnotes

Page 13: Engagement starts at home... using storytelling to connect and inspire your colleagues

Elliott

“Thank you also to Michelle for

enabling & empowering the

children & young people by

providing these opportunities.”

#CCengagement @mmnotes

Page 14: Engagement starts at home... using storytelling to connect and inspire your colleagues

No one size fits all (sadly)

#CCengagement @mmnotes

Page 15: Engagement starts at home... using storytelling to connect and inspire your colleagues

Be creative not costly

#CCengagement @mmnotes

Page 16: Engagement starts at home... using storytelling to connect and inspire your colleagues

So…

#CCengagement @mmnotes

Page 17: Engagement starts at home... using storytelling to connect and inspire your colleagues
Page 18: Engagement starts at home... using storytelling to connect and inspire your colleagues

Visit the CharityComms website to

view slides from past events, see what

events we have coming up and to

check out what else we do:

www.charitycomms.org.uk

Page 19: Engagement starts at home... using storytelling to connect and inspire your colleagues

Engagement

conference

Conference

22 October 2015

London

#CCengagement

Sponsored by