engagement through new channels
DESCRIPTION
This presentation followed the engagement presentation as a way of introducing officials to the new web 2.0 world!TRANSCRIPT
Engagement and Collaboration through
Social Media
What does engagement mean?
Approach that uses dialogue to interact and collaborate with people to better inform decisions
Levels of engagement
Environment is changing
Newspapers & magazines 14%
Internet 48%
TV 38%
Types of web based tools
CommunicationMicroblogs- Twitter and PownceSocial networking – Facebook, LinkedIn and MyspaceEvents - Upcoming
Collaboration
Wikis: Wikipedia Social bookmarking: del.icio.us and StumbleUpon Social News Sites: Digg, Mixx and Reddit Opinion sites: epinions
Multimedia
Photo sharing: Flickr and Zooomr Video sharing: YouTube Livecasting: Justin.tv Podcasting Publishing: Wix.com
EntertainmentVirtual worlds: Second Life Online gaming: World of Warcraft Game sharing: Miniclip.com
Other/Specialtysocial ads Healthcare apps: CareFlash
Benefit of web based tools for engagement
• Citizen led initiatives
• Co-design and co-production
• Openness and Transparency
• Visually rich tools
• Cost effective
• Quick and easy to use
Government online examples
No 10 E-Petitions Party Funding Review Governance of Britain David Miliband’s blog The Royal Air Force No 10 Twitter alerts Lord Darzi’s blog