The first Facebook marketing platform for posting apps directly into the News Feed

Today, Facebook brand applications are built for Tabs within the Fanpage, but only around

2% of Fans who Like a Page ever return

The majority of user time on Facebook is spent within the News Feed so these applications

never get seen

Of the Fans that do visit the Fanpage, Tab Engagement has decreased 53% since Timeline Launched

Brands can no longer set a custom tab as their default

landing page for non-fans

Tabs are less visible in the Timeline layout

Without the option to set a custom tab as the default view, most users will never see a tab

Many users don’t even realize tabs still exist with

Timeline

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Use of Facebook over mobile devices is now at 57% and increasing steadily.

Tab applications do not work on mobile which represents a major long-term disadvantage of

a Tab strategy

Studies indicate that Facebook users interact with brands through their News Feed and rarely, if ever, visit a company's

timeline

Nearly all engagement takes place on the news feed, not on the page itself

Regardless of how Facebook changes the appearance of a page, this rarely has a significant impact on engagement.

Brand managers must continue to focus on optimizing

engagement within the news feed

Enables brands to post rich media applications directly into the News Feed

Engage users in the way they most naturally

use Facebook

Engage users with brand experiences and leverage viral mechanics to increase sharing

Positive influence on EdgeRank score

Brand Based Games

Coupon GIveaways Contests & Sweepstakes

Brand Trivia & Quizzes

Group Deals / Flash Sales Choose A Favourite

EngagementApps run across all distribution channels - desktop, tablet and mobile.

Apps are developed in Flash for the desktop version and

in HTML for the tablet and mobile versions.

Sweepstakes App Puzzle Game/Coupon App Coupon App

eBay (Europe) was seeking a Facebook marketing system with which to increase engagement with existing fans, re-activate dormant customers and obtain new fans through a sharing mechanism. eBay decided to run a coupon giveaway EngagementApp promotion which fans could immediately redeem and share with friends.

On 7th March 2012 the campaign was launched. The promotion met the performance criteria on all levels: 75% of fans that activated the widget clicked-through to the eBay website proving high engagement rates with the unit. 45% of previously dormant users (had not bought anything on eBay over the last 6 months) brought to the eBay website through the app became re-activated users.

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