engagenola design session executive summary.ppt
TRANSCRIPT
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tulane university
new orleans
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Participants
Allison BucklewAmy Boyle CollinsAriella CohenAustin LavinAustin MarksBlake Haney
Brian BordainickCarolina HernandezChristina WadhwaniCleveland SpearsDamien LaManna
Eban WaltersEli AckermanGary JohnsonJameeta YoungbloodJeff GoodJeff Schwartz
Jessica VenegasJessica WhiteJoey LaRocheJohn Adcock
Jonah EvansJonathan BertschKelisha BartholomewKhalil ShahydLaila HlassLavonzell Nicholson
Lindsay DarnellLisa ReyesLiz CummingMichael Grodsky
Miji ParkMinh Thanh NguyenMorgan WilliamsNia DavisNolan MarshallOliver Wise
Rafael DelgadilloRebeca ZunigaTodd RagusaWestley Bayas
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Table of Contents
What is a DesignSession? 3
Objectives 4Our Experience 5Opening Comments 6History of the Future 9
Summary of WorkGuiding Principles 12Accountability 16Election 2010 21Engage/Mobilize 23Communication 31
Closing Comments 35
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The DesignSession methodology has been specifically
developed to overcome issues that causeorganizations to struggle with identity, innovation, andimplementation.
A DesignSession brings together the key stakeholders,from every level of an organization, into anenvironment where collaborative exploration andsolution development are achieved through parallelprocessing and small group teaming.
This process of decision by design fusesplanning/action, design/decision making, and shortterm/long term goals.
Innovative work processes create synergy, groupgenius, and time compression. DesignSessionsaccomplish in a few days what usually takesorganizations three to six months to accomplish usingtraditional linear approaches.
What is a DesignSession?
DesignSessions are supported by a creative and
highkly skilled facilitation team. The facilitation teammanages the creative process in four important ways:
They maintain and distribute appropriatematerials from a knowledge base ofinformation pertinent to clients projects
They use feedback to evaluate and refineprocesses
They design the next iteration of work,frequently a web-based journal or wiki and/orexecutive work product, to turn ideas intoreality
They remove distractions that would normallyimpede concentration and acceleration
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Objectives
Objectives
To develop an understanding of why we arehere, who we are, and why we must act inthe upcoming election
To develop an understanding of the currentpolitical landscape through the municipalelection and beyond
Issues, voters, process
To identify issues of importance to youngprofessionals in New Orleans and how we willaddress them
To create a plan with special strategies forengaging and mobilizing young professionalsin the New Orleans civic and political processin the 2010 election.
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Our Experience
On July 11-12, 2009, approximately 40 young adults
from the city of New Orleans gathered to participatein a two day DesignSession hosted by EngageNOLA.The purpose for meeting was to engage in aconversation around how to bring New Orleans into anew era focusing on the in 2010 elections. Wedeveloped an understanding of why we must actnow develop an advocacy framework around issuesof importance to young adults in New Orleans andstrategies for how to engage and mobilize young
adults in the 2010 election process.
To do so, they engaged in a two-day DesignSessionwhich is a rigorous, collaborative process ofexploration, co-design, assessment, and decision-making. The methodology followed was called Scan,Focus, and Act.
Scan explores a problem from different perspectives
to arrive at fresh insights. They began the Scan phasewith an overview by Morgan Williams of howEngageNOLA was conceived. Groups then rotatedthrough presentations including DemographicInformation and Survey Results; Current Timeline ofElectoral Process; Other Civic EngagementHappening in 2010 Election; Case Study of 504wardand YLC; and Case Study of Learning from Obamaabout Mobilization.
Each participant then did an individual exercise in
which (s)/he outlined their vision of the future state.From this they developed a set of guiding principles.Next, they developed a collective History of theFuture by looking back and identifying landmarkevents in the past 10-15 years that have affected thecity and themselves, what is currently happening,and what they foresaw happening 10 years fromnow.
Focus iterates ideas, processes, and assumptionsfrom many vantage points leading toward a solution.Teams worked in small groups contrasting as is andto be states for four areas of civic and political lifein New Orleans, stretching their thinking andanalyzing potential solutions. Teams reported theirwork as a Legend of the Future,
Act is when participants create and commit to plans
for moving the solution forward. During this phasethey drafted and iterated a set of guiding principles,developed a program for addressing accountabilityin local government, drafted a plan for continuingtheir conversations through the election, created aplan for engaging and mobilizing younger voters in2010, and a communication plan. The followingpages illustrate the decisions each team madeduring the Act phase.
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Opening Comments
EngageNOLA Steering Committee Rep
Thank you for joining us for these two days. I amgoing to give an overview as to who is here, whywe pulled this together, and what our currentobjectives are.
Basically, EngageNola grew out of a conversationover the last five months. This is a lot of folks thatare interested in this moment in the city and aneed for more civic engagement. We have been
meeting for a number of months and havedeveloped some ideas of what we would like tosee. We want to work through where we are withall of you. We have reached out to our networks tohave a larger discussion and to develop a set ofideas with a broader base of people.
Why now? It has been a long four years foreveryone. We know that in our own ways. In light
of the ongoing recovery, there is a persistentsense we are starving for leadership. If we lookaround, one of the issues is the leadership is notsurrounded by the right people.
This is a critical moment in our recovery to make
sure we identify and empower strong leadership.We need to make sure the right person is in officeand is surrounded by the right leadership.
We are going to come to an understanding of thepolitics and policy behind this through a series ofchat rooms. That will set the landscape of policyissues and the why now. We want to develop a setof guiding principles for the advocacy work to
support local leadership.
After we identify why now is so critical and whatthe landscape is we are working in and theframework we are using, we will develop specificstrategies to mobilize. That is really the real workand why we are here right now to think throughthat more thoroughly. It is the real work we will bedoing moving forward.
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Opening Comments
Lead Facilitator: Rob Evans
What do we do? When do we know we are done?We have all the time we need between now and6pm Saturday to get all this done and to continuea set of conversations that have already takenplace focused on what you can do to make areal, positive difference. This is as much about howas it is about what you are going to engage to do.
The last Presidential election taught us there is a
new way to engage and mobilize. Somethingchanged big time in the way we think aboutpolitical engagement during the last election.
This room is full of people who are yearning tomake a difference in the life of this city and thiscountry.
We are here to Actdevelop an understanding of
what is possible and necessary with the nextelection. You have an event that will hopefullyalign the demographics who want to make adifference.
When you first start this process, you start withScan. Who is here, what ideas do we have, who isdoing what, what are other people doing, what isthe territory, and what is the context.
Creativity is the process of eliminating options.
Focus is trying things out and doing thoughtexperiments for what is possible and what youintend to do. To be effective you need to decidewhat you are not going to do; you need toeliminate options, whether you are a business,NGO or coalition. If you dont know what you arenot going to do, you dont have a strategy. Itmeans everything is open and intended. Part ofthe Focus phase is eliminating options to figure out
what is desirable.
Effective teams tend to put themselves in thefuture and think backwards. You cannot getTHERE fromHERE, but you can get HERE fromTHERE. If you develop a clear picture of there andthen ask how much of that you can bring to lifetoday, you can make things happen. You will havea chance to step into that future and reverse
engineer.
What effective teams take all the weapons ofmass distraction and turn them off (cell phones,Blackberries, etc.). It turns out these things are toxicto a group process. I know the very thought ofputting your phone away for a day is going tomake some of you twitch. What we are here to dois important enough that the outside world can
wait.
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Opening Comments
When phones ring, buzz, vibrate it is l ike opening a
file on your computer. The more files you haveopen, the slower the computer runs. There is nosuch thing as multi-tasking, there is only rapidswitching. The more you switch the more there is arisk for loss and the less you are capable ofbringing to any one of those things you are tryingto do.
The amount of work you get done in three days will
be astounding. We will put you in a small group,give you an assignment, and let you self-facilitate.What happens is when someone steps up, youthen own the work. This is a process that lets youdecide what you want to own.
Speak with purpose, intention, and context. We willspend very little time in a large group setting. Wewill spend most of the time in small groups where
you will have a chance to introduce yourselvesand work more intimately with each other.
"A problem well stated is a problem half-solved.- Charles Kettering
Check your pride/ego at the doorit will be there
when you leave. Remain open to all ideas.
An axiom is something that cannot be proven, itsimply is. For instance:
Everything someone tells you is true; they arereporting their experience of reality. To argue withsomeone elses experience is a waste of time.However, to add someone elses experience to
your experience, is possibly valuable.
Together your experiences are going to be morevaluable than one alone. All of us together aresmarter than any one of us.
The future is only rational in hindsight.
One thing effective teams do is they dont give
themselves all the time in the world. This is not agraduate seminar; this is trying to get somethingdone. Lets hear what is possible over the next fewdays that is worth doing.
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History of the Future
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History of the Future
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Summary of Work
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Guiding PrinciplesThat Reflect our Concerns and Unique Perspectives
Deliverables
Principles and motivating concerns Identification of issues = scan and focusOutlining accountability and measurables
What We NeedOutreach for other groups/organization to get a
better idea of issues and solutionsLogistics and timetable for developing survey
regarding issues for candidates, public officials,
community leaders, etc.Strategy and means for publically
communicating issues, survey results, scorecards,accountability in general
ApproachesAccountability: not views themselves, but getting
views articulatedIdentifying issues, getting candidatesviews, and
holding them accountable
Team: Cleveland Spears, Eli Ackerman, Jeff Schwartz, Laila Hlass, Rebeca Zuniga, Todd Ragusa
Guiding Principles
Concern Principle(We are committed to)
Public and candidates
are not aware of political
process, issues and
solutions
Lack of accessibility to
candidates leaders and
information
Creating forums for NOLA
community to learn about
process/issues/
candidates
Political debate is oftensuperficial and can
devolve into personal
attacks
Confronting superficial,factually inaccurate
claims, divisive tactics,
and language
NOLA community apathetic
and disillusioned
Fostering constructive
discourse
NOLA community is
segregated and
segmented
Holding officials and
candidates accountable
to their words Talking about issues in a
frank and open manner
Not endorsing political
candidates, parties or
legislation
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Guiding PrinciplesThat Reflect our Concerns and Unique Perspectives
Issues
Public Safety: criminal justice, police reform,public defenders, emergency prep Public Health: food access, hospitals, basic
services, community health, domestic abuse,mental health
Public transportation: pedestrian/bike,bus/BAT, streetcar/light rail, accessibility,ADA compliance, HSR
Infrastructure: streets, flood protection,
drainage, interagency coordination (S&WB,Entergy, CORPS), NORD, parks and parkways
Education: charters, local control, OPSB,Adult LIT, ESL, special/continuing ed, afterschool, nurseries, pre-K
Environment: coastal restoration, floodprotection, recycling, air/water quality,resource management (CONSVN)
Housing: affordability, ADA compliance,
inclusionary zoning, blight, insurance,finance, homelessness, public housing,NORA, preservation
Economic Development: tax credits,workforce, development, small businessdevelopment, DBE/WBE, diversification,neighborhood development
Issues continued
Governance: taxes, open government,municipal finance, planning, civil service Community development/culture: cultural
preservation, arts/music, gardens, culturaldistricts, creative industry, volunteerism,cleanup, leadership
Race: truth and reconciliation with Katrina,civil rights, immigrant rights, diversity,language accessibility, equal opportunity
and accessibility
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Guiding PrinciplesThat Reflect our Concerns and Unique Perspectives
Team: Cleveland Spears, Eli Ackerman, Jeff Schwartz, Laila Hlass, Rebeca Zuniga, Todd Ragusa
Measuring Accountability
Record candidate positions Written from candidates Public forum = explaining policy Survey (EngageNOLAs version of LWV) Intensive, not superficial Track voting history Catalog previous assessments (BGR,
PARC, etc.) Track divisiveness, race-baiting
Structure for calling out people How to respond
Post-Election accountability/generalaccountability Open government Scorecards Issue specific
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Guiding PrinciplesThat Reflect our Concerns and Unique Perspectives
Team: Cleveland Spears, Eli Ackerman, Jeff Schwartz, Laila Hlass, Rebeca Zuniga, Todd Ragusa
Initiative Date Owner
Write up guiding principles andcirculate to this group
July 13, 2009 Laila
Accept edits/give to board liaison July 15, 2009 Laila
Present to steering committee July 16, 2009 Cleveland
Accept edits/finalize July 30, 2009 Cleveland
Survey- build a list of issues August 3, 2009 Jeff, Eli
Finalize identifying advocacygroups with proposals/solutions
August 3, 2009 Todd
Present issues to steeringcommittee, solicit feedback
August 6, 2009 Cleveland
Finalize with steering committee August 20, 2009 Cleveland + group
Draft survey design August 20October 1, 2009 Laila
Circulate draft survey to steeringcommittee for comment
October 1, 2009 Cleveland
Finalize/publish survey; give toAccountability to distribution
October 5, 2009 Cleveland + group
Pubic forum begins January 13, 2010 Todd
Timeline: July 2009January 2010
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AccountabilityStrategy & Plan for Increasing Accountability in Local Government
Team:Ariella Cohen, Eban Walters, Jessica White, Kelisha Bartholomew, Westley Bayas
Deliverables
Track promisesProvide request of information to candidateswith identified issues and place findings onwebsite, crowd sourced updates onpositions
Increase public awarenessForm coalition to push for open data/
transparency as a campaign priority
Provide information (re: civic meetings,policy changes, local issues, and debates)
CriteriaCriteria used for website updates will be
gathered from the responses toEngageNOLA request, press releases, YPattendance at meetings
How to Track Promises
Written, digital, press releasesWeb designed program (real time updates,easily accessible)
Links to key city documentsSpecific job descriptions
Provide list of issues for candidates/officials toaddress and add answers to website
Work with Blake on Glass Box application thatis easy and attractive to campaigns to use.
Why:Free publicityGet feedback from peopleCrowd source to ensure multiple
perspectivesPulls information from press releases, surveys,
etc. EngageNOLA
Create specific questions (re: positions,
issues, districts) Pitch to candidates campaigns
Application mustSend reminders to point person on
campaign to updateAutomatically informs followers if questions
are or are not receivedEasy to use (by all parties)
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AccountabilityStrategy & Plan for Increasing Accountability in Local Government
Team:Ariella Cohen, Eban Walters, Jessica White, Kelisha Bartholomew, Westley Bayas
Increase Access to Data and Information
Connect to current leaders in this field andjointly push for open data and tranparency incampaign and office
Push to streamline access to data and lobbyfor:Clear contact person at city hall or office Office of transparency or informationAccess current process and make
recommendations on how it can bestreamlined
Clear placement of information (minutes,budgets)
Simple documents that are easilyunderstandable, executive summaries,bottom line documents
Paper copies at events
Plug into Governance Reform Coalition
Support provided from steering committee(Morgan) and other committee members
Application Components
By candidateBioPress releasesPicturesEvent schedule
Issues component - submitted to EngageNOLAto review
New items Clarity sourcefrom EngageNOLA research
and from candidates
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AccountabilityStrategy & Plan for Increasing Accountability in Local Government
Initiative Date Owner
Document conversations/discussions at events and postonline
ONGOING
Create Facebook group (NOiansfor Accountability)
Ensure EngageNOLArepresentative of GovernanceReform Coalition
July 16, 2009 Westley
Finalize website wishlist July 20, 2009 Ariella, Westley
Online app and presence buildPromote online presence to build
numbers to present to candidatesResearch and identify key players
in open data/info effort
August 2009
Timeline: JulyAugust 2009
Team:Ariella Cohen, Eban Walters, Jessica White, Kelisha Bartholomew, Westley Bayas
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AccountabilityStrategy & Plan for Increasing Accountability in Local Government
Initiative Date Owner
Form coalition to tackle opendata source as a campaignpolicyclearly define
September 2009
Create social media campaignfor open data source
September 2009
Create contact list of non-webcontacts, communication venues
September 10, 2009 Eban
Define committee toengage/track candidates
September 15, 2009 Kelisha
Finalize online application andstructure for candidate responses
September 15, 2009 Areilla, Westley
Begin posting candidate surveyresponses
October 2009
Recommend begin promotingcommunity web-based eventswith candidates
October 2009
Timeline: SeptemberOctober 2009
Team:Ariella Cohen, Eban Walters, Jessica White, Kelisha Bartholomew, Westley Bayas
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AccountabilityStrategy & Plan for Increasing Accountability in Local Government
Initiative Date Owner
Confirm committee of webadministrators
November 2009
Active online presence December 2009
Established relationships and buy-in from each candidate
December 2009
Deadline for completed and up todate survey from each candidateposted online
January 2010
Event/announcement thatinformation is availabledirectpeople to website(s)
January 2010
Convert candidates online
responses to paper copies anddistribute at all relevant events
January 1, 2010 Jessica
Timeline: NovemberJanuary 2010
Team:Ariella Cohen, Eban Walters, Jessica White, Kelisha Bartholomew, Westley Bayas
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Election 2010Strategy & Plan for Continuing this Conversation through the Election
Team: Allison Bucklew, Jeff Good, John, Oliver Wise, Rafael Delgadillo
Deliverables
Draft governance blueprint Leadership structure Committee formation, operations,
leadership Finance Decision-making Definition of a member Relationship to other groups
Coordinator
SteeringCommittee
Task ForceHeads
Partner GroupLiaison
If I Were Mayor Ad-HocDevelopmentCommunicationEventsGovernanceOutreachAccountability
To BeDetermined
Election Cycle
Issues/Education
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Election 2010Strategy & Plan for Continuing this Conversation through the Election
Miscellaneous
To start a new committeeProposal sent to steering committeeSteering committee approves or rejects
Responsibility has to be spread out Chairman vs. committee liaison Template of action Wiki for information, ongoing projects, meeting
minutes
Focus on politics/political engagement Election cycle committee Member groups have to be involved in
committees Steering committee vs. membership committee
Make commitment to support the decisionsmade around requirements and timingPrioritization
Resource commitments definedRoll-out sequencing
Team: Allison Bucklew, Jeff Good, John, Oliver Wise, Rafael Delgadillo
Overview
Steering committee meets regularlyMorgan is informal chair7:30 Thursdays in YLC officeYLC, 504ward, Urban League, Puentes, YURP
two of each onAnyone can comeParticipation expectation agreement
Sub-committee meet regularly
Do the bulk of the workPartner organizations feed into steering
committees
General members meet regularly
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Engage & MobilizeStrategy & Plan for Engaging and Mobilizing the 78K in 2010 Election
An Engaged Person Is Aware of issues in any informed way Knows who represents them Not apathetic Knows they can affect the political process Knows different ways to participate Free to choose
Votes if able Willing to share information People who act on issues they are concerned
about
Team: Christina Wadhwani, Jonah Evans, Jonathan Bertsch, Lavonzell Nicholson, Michael Grodsky,Minh Thanh Nguyen, Nia Davis, Samantha Greenspun
DeliverablesEngage ManifestoDefine 7 (+/-2) methods of engagementNetwork map2010 election goal08 votersList of 7 (+/-2) events that would best engageList of other forms of mobilizationList of people/groups responsible
Methods of Engagement Block party in specific communities
Festivals (education team) Playgrounds/recreational spaces House parties Volunteer opportunities within group
(YLCswim with NOLA) Lunches with YLC and urban league (between JC
event and December) Web Handout bumper stickers
When candidates are announced Monthly Drink for the Cause events EngageNOLA
Drinks for the Cause (HP to bar): POP method(purpose/outcome/protocol) and volunteersolicitation
Public awareness campaign in formal, informalinstitutions and hard to reach groups such as GEDclasses, diversion programs, workforcedevelopment training programs neighborhood
associations, events and gatherings Newsletter translated to other languages Canvassing neighborhoods to engage in
conversations around our group and issues thatpertain to them
Educations and information dissemination Voting Participating in actionattending city council
meetings, writing to elected officials
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Engage & MobilizeStrategy & Plan for Engaging and Mobilizing the 78K in 2010 Election
Team: Christina Wadhwani, Jonah Evans, Jonathan Bertsch, Lavonzell Nicholson, Michael Grodsky,Minh Thanh Nguyen, Nia Davis, Samantha Greenspun
Network Map New Orleans Main Streets
Transport for NOLA 504ward
Curex NOLA
Urban League
Trumpet Group
VAYLA-NO
Asian American Student
New Orleans Youth Organizing Coalition
Language Access Coalition
APAS
Dirty Coast Humid Beings
Krewe de Vieux
YLC
UNO
Puentes
Loyola
GNO Fair Housing
LA Bucket Brigade
Goodwill, SELA
MAYS Prep
SENO Crescent Fund
Effective Leadership
Idea Village
Penn Alumni
KODA
GNO, Inc
Digital Media Alliance
Big Brother Big Sister
Who Are We MissingGraduates/undergraduates (college)High school seniorsNon-traditional workers (blue collar, service
industries)Low/middle incomeCivil service workersEMS workersMilitary soldiersApathetic non-voters
Small business ownersParents and grandparentsEVERYBODY!
Who ExistsLatinosAfrican AmericansAsian AmericansSouth Asian Americans
LocalsNon-locals, transientsWhite dudes and dudettesGLBTQ communityReligiousSocial aid and pleaureSex workers
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Engage & MobilizeStrategy & Plan for Engaging and Mobilizing the 78K in 2010 Election
Team: Christina Wadhwani, Jonah Evans, Jonathan Bertsch, Lavonzell Nicholson, Michael Grodsky,Minh Thanh Nguyen, Nia Davis, Samantha Greenspun
2010 Election Goals 08 voters (18-34 age)
50% of 08 voters in primary election120,000 votes total
Identify who most likely to not vote again from08
Voters who registered since KatrinaYoung people of color who voted in New
Orleans in 2008 (12,000 target group) EngageNOLA will have its own FOTV efforts
and volunteers Every EngageNOLA event collects phone,email, SMS TXT data
3 months collect volunteer information andvoter information
September: VAYLA will have VAN accessOctober: start phone banking (issues
related)January: college/high school canvassing
Februar: GOTV Next steps
Minh gets VAN access through VAYLAEngageNOLA forms ENGOTV sub-committeeMinh and Jonah hold first meeting on 7/22Do we need to track phone service
providers (frontline SMS)
Methods of Engagement Block party in specific communities
Festivals (education team) Playgrounds/recreational spaces House parties Volunteer opportunities within group
(YLCswim with NOLA) Lunches with YLC and urban league (between JC
event and December) Web Handout bumper stickers
When candidates are announced Monthly Drink for the Cause events EngageNOLA
Drinks for the Cause (HP to bar): POP methodand volunteer solicitation
Public awareness campaign in formal, informalinstitutions and hard to reach groups such as GEDclasses, diversion programs, workforcedevelopment training programs neighborhoodassociations, events and gatherings
Newsletter translated to other languages Canvassing neighborhoods to engage in
conversations around our group and issues thatpertain to them
Educations and information dissemination Voting Participating in actionattending city council
meetings, writing to elected officials
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Engage & MobilizeStrategy & Plan for Engaging and Mobilizing the 78K in 2010 Election
Initiative Date Owner
Engage manifesto Jonathan and LO
Election mobilization August 2009 Michael, Christina, Sam
Identify sub-committee chairs July 22, 2009July 24, 2009
Minh, JonahMichael, Christina
Create engaging events timeline August 2009James Carville August 26, 2009 James Carville
Political lunch (YLC and UrbanLeague = yuppies)
September 2009
Drink for a Cause 1 (possibleentities hosting same event =yuppies)
September 2009
House Parties for a Cause 1(non-yuppies)
September 2009
Volunteer Op 1 September 2009
Sexy Education Session 1 September 2009
Timeline: JulySeptember 2009
Team: Christina Wadhwani, Jonah Evans, Jonathan Bertsch, Lavonzell Nicholson, Michael Grodsky,Minh Thanh Nguyen, Nia Davis, Samantha Greenspun
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Engage & MobilizeStrategy & Plan for Engaging and Mobilizing the 78K in 2010 Election
Initiative Date Owner
Political lunch 2 (YLC & UrbanLeague = yuppies)
October 2009
Drink for a Cause 2 (possibleentities hosting same event =yuppies)
October 2009
House Parties for a Cause 2(non-yuppies) October 2009
Volunteer Op 2 October 2009
Sexy Education Session 2 October 2009
Halloween October 2009
Timeline: October 2009
Team: Christina Wadhwani, Jonah Evans, Jonathan Bertsch, Lavonzell Nicholson, Michael Grodsky,Minh Thanh Nguyen, Nia Davis, Samantha Greenspun
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Engage & MobilizeStrategy & Plan for Engaging and Mobilizing the 78K in 2010 Election
Initiative Date Owner
Political lunch 3 (YLC & UrbanLeague = yuppies)
November 2009
Drink for a Cause 3 (possibleentities hosting same event =yuppies)
November 2009
House Parties for a Cause 3(non-yuppies) November 2009
Volunteer Op 3 November 2009
Sexy Education Session 3 November 2009
Bayou Classic November 2009
Timeline: November 2009
Team: Christina Wadhwani, Jonah Evans, Jonathan Bertsch, Lavonzell Nicholson, Michael Grodsky,Minh Thanh Nguyen, Nia Davis, Samantha Greenspun
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Engage & MobilizeStrategy & Plan for Engaging and Mobilizing the 78K in 2010 Election
Initiative Date Owner
Political lunch 4 (YLC & UrbanLeague = yuppies)
December 2009
Drink for a Cause 4 (possibleentities hosting same event =yuppies)
December 2009
House Parties for a Cause 4(non-yuppies) December 2009
Volunteer Op 4 December 2009
Sexy Education Session 4 December 2009
Announce Candidates December 911, 2009
Candidate Trade Show First week of January 2010 Accountability team
Candidate Debate 1- Dem Third week of January 2010
Candidate Debate 2Rep Fourth week of January 2010
Timeline: December 2009January 2010
Team: Christina Wadhwani, Jonah Evans, Jonathan Bertsch, Lavonzell Nicholson, Michael Grodsky,Minh Thanh Nguyen, Nia Davis, Samantha Greenspun
Holidays: Christmas (12/25); New Years (1/1); MLK (1/18); Super Bowl (end Jan/beg of Feb)
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Engage & MobilizeStrategy & Plan for Engaging and Mobilizing the 78K in 2010 Election
Initiative Date Owner
Primary February 6, 2010
Night with the candidate February 14, 2010
Mardi Gras February 16, 2010
Candidate debate #3 February 21, 2010
General election March 6, 2010
FQ Fest
Jazz Fest
Bayou Fest
Inauguration May 3, 2010
Timeline: February 2010May 2010
Team: Christina Wadhwani, Jonah Evans, Jonathan Bertsch, Lavonzell Nicholson, Michael Grodsky,Minh Thanh Nguyen, Nia Davis, Samantha Greenspun
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CommunicationCreate a Communication Strategy
Team: Amy Boyle Collins, Austin Lavin, Blake Haney, Carolina Hernandez, Damien LaManna, Jessica Venegas
Deliverables Revised mission statement to reflect the
thoughts of these two days Press release/speaking points for the two days
to communicate back to our colleagues,community groups, friends, etc.
Web strategySiteWiki/forum
Non-web strategy
Street team Outreach Marketing/branding
MissionTo ensure the advancement of NewOrleans by technically engaging the newgeneration in the political process.
VisionA civically educated and discourseinvolved generation collaborating with
civic leaders and with the community in aforward thinking city.
SlogansDont Vote StupidEngage Against the MachineThe Pyramid Scheme to Save a CityKnow the Game to Change the Game
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CommunicationCreate a Communication Strategy
Team: Amy Boyle Collins, Austin Lavin, Blake Haney, Carolina Hernandez, Damien LaManna, Jessica Venegas
Strategy
Engage: vote, inform, educate, learn, l isten,participate, mobilize New generation: focus without exclusion, 79K
registered voters, status quo rejectors Education: information distribution, mapping
exosystem of issues, teaching others, awarenessof voting procedurescivics 101, voting fordummies, design education materials,documentation
Action initiatives: mobilization, networkingopportunities, DesignShops, etc.
Culture: diversity with common purpose,accountability is expected, understandhistorical context, movement, state of mind
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CommunicationCreate a Communication Strategy
Team: Amy Boyle Collins, Austin Lavin, Blake Haney, Carolina Hernandez, Damien LaManna, Jessica Venegas
Accountability Issues arent sound bytes Real solutions Do what you say you will do Responsibility Integrity Honesty Keeping candidates to their word Elevating the conversation Track candidates even after they are elected
Collective Advancement Better NOLA A new reality More people want to live here Quality of life is high New leaders Growing middle class Movement
Lower crime rates Empathy for fellow human beings better educated population More people are rejecting status quo Belief that we can make a difference -
empowerment
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CommunicationCreate a Communication Strategy
Initiative Date Owner
Event speaking points July 11, 2009 Amy
Press release, survey results July 16, 2009 Amy
Event wiki July 16, 2009 Robin
Final mission/vision July 20, 2009 Carolina
Web strategy July 21, 2009 Blake
Information architecture wishlist July 21, 2009 Jesica
Social media strategy July 28, 2009 Damien
Marketing/branding September 1, 2009 Damien
Expanded website v2 September 15, 2009 Blake
Non-web strategyPrint materialslanguageEvent announcements
Events calendar
Public relations
Press releases
Media contact list
September 1, 2009 Austin
Timeline: October 2009
Team: Christina Wadhwani, Jonah Evans, Jonathan Bertsch, Lavonzell Nicholson, Michael Grodsky,Minh Thanh Nguyen, Nia Davis, Samantha Greenspun
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Closing Comments
Lead Facilitator: Rob EvansWe are at the end of two long but very productive days. I just
want to say that what I witness over the last two days are twothings that are difficult in a peer based organization. First,
everyone here at some point took a leadership role and that is
difficult and takes courage. Second, when people did step
up, you collectively allowed that. That takes trust.
Thank you for your efforts over the last two day and for inviting
us to help you along the way.
EngageNOLA Steering Committee RepThe first thing I wanted to say is thank you for a long two daysand we really nailed the objectives. We have a lot on paper
and we are going to get some amazing deliverables from our
team.
We have some questions to work out and I am personally
committed to making sure the push moves forward. It will
happen day by day and week by week. I want to make sure
we have that ongoing momentum.
I hope everyone comes away in some means to make thishappen. The bottom line is that this is what we need as a city
and we are the folks that are going to make that happen.
I would like to acknowledge Rob and the team. It was the
best two day meeting I have ever been apart of.
GroupI know I have said this before, but yesterday there was a
moment when I was sitting in a group and I literally started totear up. It was a great feeling to see this take off and to know
that it was not just an arbitrary thought.
Thank you to you Morgan and to all the members of the
steering committee for having the foresight to have this and
for being so encouraging to new ideas.
As someone that was born and raised here and then left for 12
years and then moved back, I am really invested in this. I am
hoping other people are as well. Right after Katrina I wasgetting to a point where I was hopeless about the city and
was starting to not be interested in being engaged. I guess
what I want say is that if you are on the line or if you are
thinking about not being as involved, it will help to remember
there are people out there like me who need a little push and
support to know that there is something we can do and that
there is hope. There are things that can change in the city for
the better. I want to thank you for that.
You all trusted the steering committee, you gave up a day of
work and a day of your weekend. We really appreciate that.Think you for trusting us.
I think we need to thank the people who really started this and
they have really made this happen and taken it to this point
that we have benefited from. I dont know who you are but I
want to thank you for the great idea and for making it
happen.