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    tulane university

    new orleans

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    Participants

    Allison BucklewAmy Boyle CollinsAriella CohenAustin LavinAustin MarksBlake Haney

    Brian BordainickCarolina HernandezChristina WadhwaniCleveland SpearsDamien LaManna

    Eban WaltersEli AckermanGary JohnsonJameeta YoungbloodJeff GoodJeff Schwartz

    Jessica VenegasJessica WhiteJoey LaRocheJohn Adcock

    Jonah EvansJonathan BertschKelisha BartholomewKhalil ShahydLaila HlassLavonzell Nicholson

    Lindsay DarnellLisa ReyesLiz CummingMichael Grodsky

    Miji ParkMinh Thanh NguyenMorgan WilliamsNia DavisNolan MarshallOliver Wise

    Rafael DelgadilloRebeca ZunigaTodd RagusaWestley Bayas

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    Table of Contents

    What is a DesignSession? 3

    Objectives 4Our Experience 5Opening Comments 6History of the Future 9

    Summary of WorkGuiding Principles 12Accountability 16Election 2010 21Engage/Mobilize 23Communication 31

    Closing Comments 35

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    The DesignSession methodology has been specifically

    developed to overcome issues that causeorganizations to struggle with identity, innovation, andimplementation.

    A DesignSession brings together the key stakeholders,from every level of an organization, into anenvironment where collaborative exploration andsolution development are achieved through parallelprocessing and small group teaming.

    This process of decision by design fusesplanning/action, design/decision making, and shortterm/long term goals.

    Innovative work processes create synergy, groupgenius, and time compression. DesignSessionsaccomplish in a few days what usually takesorganizations three to six months to accomplish usingtraditional linear approaches.

    What is a DesignSession?

    DesignSessions are supported by a creative and

    highkly skilled facilitation team. The facilitation teammanages the creative process in four important ways:

    They maintain and distribute appropriatematerials from a knowledge base ofinformation pertinent to clients projects

    They use feedback to evaluate and refineprocesses

    They design the next iteration of work,frequently a web-based journal or wiki and/orexecutive work product, to turn ideas intoreality

    They remove distractions that would normallyimpede concentration and acceleration

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    Objectives

    Objectives

    To develop an understanding of why we arehere, who we are, and why we must act inthe upcoming election

    To develop an understanding of the currentpolitical landscape through the municipalelection and beyond

    Issues, voters, process

    To identify issues of importance to youngprofessionals in New Orleans and how we willaddress them

    To create a plan with special strategies forengaging and mobilizing young professionalsin the New Orleans civic and political processin the 2010 election.

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    5

    Our Experience

    On July 11-12, 2009, approximately 40 young adults

    from the city of New Orleans gathered to participatein a two day DesignSession hosted by EngageNOLA.The purpose for meeting was to engage in aconversation around how to bring New Orleans into anew era focusing on the in 2010 elections. Wedeveloped an understanding of why we must actnow develop an advocacy framework around issuesof importance to young adults in New Orleans andstrategies for how to engage and mobilize young

    adults in the 2010 election process.

    To do so, they engaged in a two-day DesignSessionwhich is a rigorous, collaborative process ofexploration, co-design, assessment, and decision-making. The methodology followed was called Scan,Focus, and Act.

    Scan explores a problem from different perspectives

    to arrive at fresh insights. They began the Scan phasewith an overview by Morgan Williams of howEngageNOLA was conceived. Groups then rotatedthrough presentations including DemographicInformation and Survey Results; Current Timeline ofElectoral Process; Other Civic EngagementHappening in 2010 Election; Case Study of 504wardand YLC; and Case Study of Learning from Obamaabout Mobilization.

    Each participant then did an individual exercise in

    which (s)/he outlined their vision of the future state.From this they developed a set of guiding principles.Next, they developed a collective History of theFuture by looking back and identifying landmarkevents in the past 10-15 years that have affected thecity and themselves, what is currently happening,and what they foresaw happening 10 years fromnow.

    Focus iterates ideas, processes, and assumptionsfrom many vantage points leading toward a solution.Teams worked in small groups contrasting as is andto be states for four areas of civic and political lifein New Orleans, stretching their thinking andanalyzing potential solutions. Teams reported theirwork as a Legend of the Future,

    Act is when participants create and commit to plans

    for moving the solution forward. During this phasethey drafted and iterated a set of guiding principles,developed a program for addressing accountabilityin local government, drafted a plan for continuingtheir conversations through the election, created aplan for engaging and mobilizing younger voters in2010, and a communication plan. The followingpages illustrate the decisions each team madeduring the Act phase.

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    Opening Comments

    EngageNOLA Steering Committee Rep

    Thank you for joining us for these two days. I amgoing to give an overview as to who is here, whywe pulled this together, and what our currentobjectives are.

    Basically, EngageNola grew out of a conversationover the last five months. This is a lot of folks thatare interested in this moment in the city and aneed for more civic engagement. We have been

    meeting for a number of months and havedeveloped some ideas of what we would like tosee. We want to work through where we are withall of you. We have reached out to our networks tohave a larger discussion and to develop a set ofideas with a broader base of people.

    Why now? It has been a long four years foreveryone. We know that in our own ways. In light

    of the ongoing recovery, there is a persistentsense we are starving for leadership. If we lookaround, one of the issues is the leadership is notsurrounded by the right people.

    This is a critical moment in our recovery to make

    sure we identify and empower strong leadership.We need to make sure the right person is in officeand is surrounded by the right leadership.

    We are going to come to an understanding of thepolitics and policy behind this through a series ofchat rooms. That will set the landscape of policyissues and the why now. We want to develop a setof guiding principles for the advocacy work to

    support local leadership.

    After we identify why now is so critical and whatthe landscape is we are working in and theframework we are using, we will develop specificstrategies to mobilize. That is really the real workand why we are here right now to think throughthat more thoroughly. It is the real work we will bedoing moving forward.

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    Opening Comments

    Lead Facilitator: Rob Evans

    What do we do? When do we know we are done?We have all the time we need between now and6pm Saturday to get all this done and to continuea set of conversations that have already takenplace focused on what you can do to make areal, positive difference. This is as much about howas it is about what you are going to engage to do.

    The last Presidential election taught us there is a

    new way to engage and mobilize. Somethingchanged big time in the way we think aboutpolitical engagement during the last election.

    This room is full of people who are yearning tomake a difference in the life of this city and thiscountry.

    We are here to Actdevelop an understanding of

    what is possible and necessary with the nextelection. You have an event that will hopefullyalign the demographics who want to make adifference.

    When you first start this process, you start withScan. Who is here, what ideas do we have, who isdoing what, what are other people doing, what isthe territory, and what is the context.

    Creativity is the process of eliminating options.

    Focus is trying things out and doing thoughtexperiments for what is possible and what youintend to do. To be effective you need to decidewhat you are not going to do; you need toeliminate options, whether you are a business,NGO or coalition. If you dont know what you arenot going to do, you dont have a strategy. Itmeans everything is open and intended. Part ofthe Focus phase is eliminating options to figure out

    what is desirable.

    Effective teams tend to put themselves in thefuture and think backwards. You cannot getTHERE fromHERE, but you can get HERE fromTHERE. If you develop a clear picture of there andthen ask how much of that you can bring to lifetoday, you can make things happen. You will havea chance to step into that future and reverse

    engineer.

    What effective teams take all the weapons ofmass distraction and turn them off (cell phones,Blackberries, etc.). It turns out these things are toxicto a group process. I know the very thought ofputting your phone away for a day is going tomake some of you twitch. What we are here to dois important enough that the outside world can

    wait.

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    Opening Comments

    When phones ring, buzz, vibrate it is l ike opening a

    file on your computer. The more files you haveopen, the slower the computer runs. There is nosuch thing as multi-tasking, there is only rapidswitching. The more you switch the more there is arisk for loss and the less you are capable ofbringing to any one of those things you are tryingto do.

    The amount of work you get done in three days will

    be astounding. We will put you in a small group,give you an assignment, and let you self-facilitate.What happens is when someone steps up, youthen own the work. This is a process that lets youdecide what you want to own.

    Speak with purpose, intention, and context. We willspend very little time in a large group setting. Wewill spend most of the time in small groups where

    you will have a chance to introduce yourselvesand work more intimately with each other.

    "A problem well stated is a problem half-solved.- Charles Kettering

    Check your pride/ego at the doorit will be there

    when you leave. Remain open to all ideas.

    An axiom is something that cannot be proven, itsimply is. For instance:

    Everything someone tells you is true; they arereporting their experience of reality. To argue withsomeone elses experience is a waste of time.However, to add someone elses experience to

    your experience, is possibly valuable.

    Together your experiences are going to be morevaluable than one alone. All of us together aresmarter than any one of us.

    The future is only rational in hindsight.

    One thing effective teams do is they dont give

    themselves all the time in the world. This is not agraduate seminar; this is trying to get somethingdone. Lets hear what is possible over the next fewdays that is worth doing.

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    History of the Future

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    History of the Future

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    Summary of Work

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    Guiding PrinciplesThat Reflect our Concerns and Unique Perspectives

    Deliverables

    Principles and motivating concerns Identification of issues = scan and focusOutlining accountability and measurables

    What We NeedOutreach for other groups/organization to get a

    better idea of issues and solutionsLogistics and timetable for developing survey

    regarding issues for candidates, public officials,

    community leaders, etc.Strategy and means for publically

    communicating issues, survey results, scorecards,accountability in general

    ApproachesAccountability: not views themselves, but getting

    views articulatedIdentifying issues, getting candidatesviews, and

    holding them accountable

    Team: Cleveland Spears, Eli Ackerman, Jeff Schwartz, Laila Hlass, Rebeca Zuniga, Todd Ragusa

    Guiding Principles

    Concern Principle(We are committed to)

    Public and candidates

    are not aware of political

    process, issues and

    solutions

    Lack of accessibility to

    candidates leaders and

    information

    Creating forums for NOLA

    community to learn about

    process/issues/

    candidates

    Political debate is oftensuperficial and can

    devolve into personal

    attacks

    Confronting superficial,factually inaccurate

    claims, divisive tactics,

    and language

    NOLA community apathetic

    and disillusioned

    Fostering constructive

    discourse

    NOLA community is

    segregated and

    segmented

    Holding officials and

    candidates accountable

    to their words Talking about issues in a

    frank and open manner

    Not endorsing political

    candidates, parties or

    legislation

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    Guiding PrinciplesThat Reflect our Concerns and Unique Perspectives

    Issues

    Public Safety: criminal justice, police reform,public defenders, emergency prep Public Health: food access, hospitals, basic

    services, community health, domestic abuse,mental health

    Public transportation: pedestrian/bike,bus/BAT, streetcar/light rail, accessibility,ADA compliance, HSR

    Infrastructure: streets, flood protection,

    drainage, interagency coordination (S&WB,Entergy, CORPS), NORD, parks and parkways

    Education: charters, local control, OPSB,Adult LIT, ESL, special/continuing ed, afterschool, nurseries, pre-K

    Environment: coastal restoration, floodprotection, recycling, air/water quality,resource management (CONSVN)

    Housing: affordability, ADA compliance,

    inclusionary zoning, blight, insurance,finance, homelessness, public housing,NORA, preservation

    Economic Development: tax credits,workforce, development, small businessdevelopment, DBE/WBE, diversification,neighborhood development

    Issues continued

    Governance: taxes, open government,municipal finance, planning, civil service Community development/culture: cultural

    preservation, arts/music, gardens, culturaldistricts, creative industry, volunteerism,cleanup, leadership

    Race: truth and reconciliation with Katrina,civil rights, immigrant rights, diversity,language accessibility, equal opportunity

    and accessibility

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    Guiding PrinciplesThat Reflect our Concerns and Unique Perspectives

    Team: Cleveland Spears, Eli Ackerman, Jeff Schwartz, Laila Hlass, Rebeca Zuniga, Todd Ragusa

    Measuring Accountability

    Record candidate positions Written from candidates Public forum = explaining policy Survey (EngageNOLAs version of LWV) Intensive, not superficial Track voting history Catalog previous assessments (BGR,

    PARC, etc.) Track divisiveness, race-baiting

    Structure for calling out people How to respond

    Post-Election accountability/generalaccountability Open government Scorecards Issue specific

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    Guiding PrinciplesThat Reflect our Concerns and Unique Perspectives

    Team: Cleveland Spears, Eli Ackerman, Jeff Schwartz, Laila Hlass, Rebeca Zuniga, Todd Ragusa

    Initiative Date Owner

    Write up guiding principles andcirculate to this group

    July 13, 2009 Laila

    Accept edits/give to board liaison July 15, 2009 Laila

    Present to steering committee July 16, 2009 Cleveland

    Accept edits/finalize July 30, 2009 Cleveland

    Survey- build a list of issues August 3, 2009 Jeff, Eli

    Finalize identifying advocacygroups with proposals/solutions

    August 3, 2009 Todd

    Present issues to steeringcommittee, solicit feedback

    August 6, 2009 Cleveland

    Finalize with steering committee August 20, 2009 Cleveland + group

    Draft survey design August 20October 1, 2009 Laila

    Circulate draft survey to steeringcommittee for comment

    October 1, 2009 Cleveland

    Finalize/publish survey; give toAccountability to distribution

    October 5, 2009 Cleveland + group

    Pubic forum begins January 13, 2010 Todd

    Timeline: July 2009January 2010

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    AccountabilityStrategy & Plan for Increasing Accountability in Local Government

    Team:Ariella Cohen, Eban Walters, Jessica White, Kelisha Bartholomew, Westley Bayas

    Deliverables

    Track promisesProvide request of information to candidateswith identified issues and place findings onwebsite, crowd sourced updates onpositions

    Increase public awarenessForm coalition to push for open data/

    transparency as a campaign priority

    Provide information (re: civic meetings,policy changes, local issues, and debates)

    CriteriaCriteria used for website updates will be

    gathered from the responses toEngageNOLA request, press releases, YPattendance at meetings

    How to Track Promises

    Written, digital, press releasesWeb designed program (real time updates,easily accessible)

    Links to key city documentsSpecific job descriptions

    Provide list of issues for candidates/officials toaddress and add answers to website

    Work with Blake on Glass Box application thatis easy and attractive to campaigns to use.

    Why:Free publicityGet feedback from peopleCrowd source to ensure multiple

    perspectivesPulls information from press releases, surveys,

    etc. EngageNOLA

    Create specific questions (re: positions,

    issues, districts) Pitch to candidates campaigns

    Application mustSend reminders to point person on

    campaign to updateAutomatically informs followers if questions

    are or are not receivedEasy to use (by all parties)

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    AccountabilityStrategy & Plan for Increasing Accountability in Local Government

    Team:Ariella Cohen, Eban Walters, Jessica White, Kelisha Bartholomew, Westley Bayas

    Increase Access to Data and Information

    Connect to current leaders in this field andjointly push for open data and tranparency incampaign and office

    Push to streamline access to data and lobbyfor:Clear contact person at city hall or office Office of transparency or informationAccess current process and make

    recommendations on how it can bestreamlined

    Clear placement of information (minutes,budgets)

    Simple documents that are easilyunderstandable, executive summaries,bottom line documents

    Paper copies at events

    Plug into Governance Reform Coalition

    Support provided from steering committee(Morgan) and other committee members

    Application Components

    By candidateBioPress releasesPicturesEvent schedule

    Issues component - submitted to EngageNOLAto review

    New items Clarity sourcefrom EngageNOLA research

    and from candidates

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    AccountabilityStrategy & Plan for Increasing Accountability in Local Government

    Initiative Date Owner

    Document conversations/discussions at events and postonline

    ONGOING

    Create Facebook group (NOiansfor Accountability)

    Ensure EngageNOLArepresentative of GovernanceReform Coalition

    July 16, 2009 Westley

    Finalize website wishlist July 20, 2009 Ariella, Westley

    Online app and presence buildPromote online presence to build

    numbers to present to candidatesResearch and identify key players

    in open data/info effort

    August 2009

    Timeline: JulyAugust 2009

    Team:Ariella Cohen, Eban Walters, Jessica White, Kelisha Bartholomew, Westley Bayas

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    AccountabilityStrategy & Plan for Increasing Accountability in Local Government

    Initiative Date Owner

    Form coalition to tackle opendata source as a campaignpolicyclearly define

    September 2009

    Create social media campaignfor open data source

    September 2009

    Create contact list of non-webcontacts, communication venues

    September 10, 2009 Eban

    Define committee toengage/track candidates

    September 15, 2009 Kelisha

    Finalize online application andstructure for candidate responses

    September 15, 2009 Areilla, Westley

    Begin posting candidate surveyresponses

    October 2009

    Recommend begin promotingcommunity web-based eventswith candidates

    October 2009

    Timeline: SeptemberOctober 2009

    Team:Ariella Cohen, Eban Walters, Jessica White, Kelisha Bartholomew, Westley Bayas

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    AccountabilityStrategy & Plan for Increasing Accountability in Local Government

    Initiative Date Owner

    Confirm committee of webadministrators

    November 2009

    Active online presence December 2009

    Established relationships and buy-in from each candidate

    December 2009

    Deadline for completed and up todate survey from each candidateposted online

    January 2010

    Event/announcement thatinformation is availabledirectpeople to website(s)

    January 2010

    Convert candidates online

    responses to paper copies anddistribute at all relevant events

    January 1, 2010 Jessica

    Timeline: NovemberJanuary 2010

    Team:Ariella Cohen, Eban Walters, Jessica White, Kelisha Bartholomew, Westley Bayas

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    Election 2010Strategy & Plan for Continuing this Conversation through the Election

    Team: Allison Bucklew, Jeff Good, John, Oliver Wise, Rafael Delgadillo

    Deliverables

    Draft governance blueprint Leadership structure Committee formation, operations,

    leadership Finance Decision-making Definition of a member Relationship to other groups

    Coordinator

    SteeringCommittee

    Task ForceHeads

    Partner GroupLiaison

    If I Were Mayor Ad-HocDevelopmentCommunicationEventsGovernanceOutreachAccountability

    To BeDetermined

    Election Cycle

    Issues/Education

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    Election 2010Strategy & Plan for Continuing this Conversation through the Election

    Miscellaneous

    To start a new committeeProposal sent to steering committeeSteering committee approves or rejects

    Responsibility has to be spread out Chairman vs. committee liaison Template of action Wiki for information, ongoing projects, meeting

    minutes

    Focus on politics/political engagement Election cycle committee Member groups have to be involved in

    committees Steering committee vs. membership committee

    Make commitment to support the decisionsmade around requirements and timingPrioritization

    Resource commitments definedRoll-out sequencing

    Team: Allison Bucklew, Jeff Good, John, Oliver Wise, Rafael Delgadillo

    Overview

    Steering committee meets regularlyMorgan is informal chair7:30 Thursdays in YLC officeYLC, 504ward, Urban League, Puentes, YURP

    two of each onAnyone can comeParticipation expectation agreement

    Sub-committee meet regularly

    Do the bulk of the workPartner organizations feed into steering

    committees

    General members meet regularly

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    Engage & MobilizeStrategy & Plan for Engaging and Mobilizing the 78K in 2010 Election

    An Engaged Person Is Aware of issues in any informed way Knows who represents them Not apathetic Knows they can affect the political process Knows different ways to participate Free to choose

    Votes if able Willing to share information People who act on issues they are concerned

    about

    Team: Christina Wadhwani, Jonah Evans, Jonathan Bertsch, Lavonzell Nicholson, Michael Grodsky,Minh Thanh Nguyen, Nia Davis, Samantha Greenspun

    DeliverablesEngage ManifestoDefine 7 (+/-2) methods of engagementNetwork map2010 election goal08 votersList of 7 (+/-2) events that would best engageList of other forms of mobilizationList of people/groups responsible

    Methods of Engagement Block party in specific communities

    Festivals (education team) Playgrounds/recreational spaces House parties Volunteer opportunities within group

    (YLCswim with NOLA) Lunches with YLC and urban league (between JC

    event and December) Web Handout bumper stickers

    When candidates are announced Monthly Drink for the Cause events EngageNOLA

    Drinks for the Cause (HP to bar): POP method(purpose/outcome/protocol) and volunteersolicitation

    Public awareness campaign in formal, informalinstitutions and hard to reach groups such as GEDclasses, diversion programs, workforcedevelopment training programs neighborhood

    associations, events and gatherings Newsletter translated to other languages Canvassing neighborhoods to engage in

    conversations around our group and issues thatpertain to them

    Educations and information dissemination Voting Participating in actionattending city council

    meetings, writing to elected officials

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    Engage & MobilizeStrategy & Plan for Engaging and Mobilizing the 78K in 2010 Election

    Team: Christina Wadhwani, Jonah Evans, Jonathan Bertsch, Lavonzell Nicholson, Michael Grodsky,Minh Thanh Nguyen, Nia Davis, Samantha Greenspun

    Network Map New Orleans Main Streets

    Transport for NOLA 504ward

    Curex NOLA

    Urban League

    Trumpet Group

    VAYLA-NO

    Asian American Student

    New Orleans Youth Organizing Coalition

    Language Access Coalition

    APAS

    Dirty Coast Humid Beings

    Krewe de Vieux

    YLC

    UNO

    Puentes

    Loyola

    GNO Fair Housing

    LA Bucket Brigade

    Goodwill, SELA

    MAYS Prep

    SENO Crescent Fund

    Effective Leadership

    Idea Village

    Penn Alumni

    KODA

    GNO, Inc

    Digital Media Alliance

    Big Brother Big Sister

    Who Are We MissingGraduates/undergraduates (college)High school seniorsNon-traditional workers (blue collar, service

    industries)Low/middle incomeCivil service workersEMS workersMilitary soldiersApathetic non-voters

    Small business ownersParents and grandparentsEVERYBODY!

    Who ExistsLatinosAfrican AmericansAsian AmericansSouth Asian Americans

    LocalsNon-locals, transientsWhite dudes and dudettesGLBTQ communityReligiousSocial aid and pleaureSex workers

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    Engage & MobilizeStrategy & Plan for Engaging and Mobilizing the 78K in 2010 Election

    Team: Christina Wadhwani, Jonah Evans, Jonathan Bertsch, Lavonzell Nicholson, Michael Grodsky,Minh Thanh Nguyen, Nia Davis, Samantha Greenspun

    2010 Election Goals 08 voters (18-34 age)

    50% of 08 voters in primary election120,000 votes total

    Identify who most likely to not vote again from08

    Voters who registered since KatrinaYoung people of color who voted in New

    Orleans in 2008 (12,000 target group) EngageNOLA will have its own FOTV efforts

    and volunteers Every EngageNOLA event collects phone,email, SMS TXT data

    3 months collect volunteer information andvoter information

    September: VAYLA will have VAN accessOctober: start phone banking (issues

    related)January: college/high school canvassing

    Februar: GOTV Next steps

    Minh gets VAN access through VAYLAEngageNOLA forms ENGOTV sub-committeeMinh and Jonah hold first meeting on 7/22Do we need to track phone service

    providers (frontline SMS)

    Methods of Engagement Block party in specific communities

    Festivals (education team) Playgrounds/recreational spaces House parties Volunteer opportunities within group

    (YLCswim with NOLA) Lunches with YLC and urban league (between JC

    event and December) Web Handout bumper stickers

    When candidates are announced Monthly Drink for the Cause events EngageNOLA

    Drinks for the Cause (HP to bar): POP methodand volunteer solicitation

    Public awareness campaign in formal, informalinstitutions and hard to reach groups such as GEDclasses, diversion programs, workforcedevelopment training programs neighborhoodassociations, events and gatherings

    Newsletter translated to other languages Canvassing neighborhoods to engage in

    conversations around our group and issues thatpertain to them

    Educations and information dissemination Voting Participating in actionattending city council

    meetings, writing to elected officials

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    Engage & MobilizeStrategy & Plan for Engaging and Mobilizing the 78K in 2010 Election

    Initiative Date Owner

    Engage manifesto Jonathan and LO

    Election mobilization August 2009 Michael, Christina, Sam

    Identify sub-committee chairs July 22, 2009July 24, 2009

    Minh, JonahMichael, Christina

    Create engaging events timeline August 2009James Carville August 26, 2009 James Carville

    Political lunch (YLC and UrbanLeague = yuppies)

    September 2009

    Drink for a Cause 1 (possibleentities hosting same event =yuppies)

    September 2009

    House Parties for a Cause 1(non-yuppies)

    September 2009

    Volunteer Op 1 September 2009

    Sexy Education Session 1 September 2009

    Timeline: JulySeptember 2009

    Team: Christina Wadhwani, Jonah Evans, Jonathan Bertsch, Lavonzell Nicholson, Michael Grodsky,Minh Thanh Nguyen, Nia Davis, Samantha Greenspun

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    Engage & MobilizeStrategy & Plan for Engaging and Mobilizing the 78K in 2010 Election

    Initiative Date Owner

    Political lunch 2 (YLC & UrbanLeague = yuppies)

    October 2009

    Drink for a Cause 2 (possibleentities hosting same event =yuppies)

    October 2009

    House Parties for a Cause 2(non-yuppies) October 2009

    Volunteer Op 2 October 2009

    Sexy Education Session 2 October 2009

    Halloween October 2009

    Timeline: October 2009

    Team: Christina Wadhwani, Jonah Evans, Jonathan Bertsch, Lavonzell Nicholson, Michael Grodsky,Minh Thanh Nguyen, Nia Davis, Samantha Greenspun

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    Engage & MobilizeStrategy & Plan for Engaging and Mobilizing the 78K in 2010 Election

    Initiative Date Owner

    Political lunch 3 (YLC & UrbanLeague = yuppies)

    November 2009

    Drink for a Cause 3 (possibleentities hosting same event =yuppies)

    November 2009

    House Parties for a Cause 3(non-yuppies) November 2009

    Volunteer Op 3 November 2009

    Sexy Education Session 3 November 2009

    Bayou Classic November 2009

    Timeline: November 2009

    Team: Christina Wadhwani, Jonah Evans, Jonathan Bertsch, Lavonzell Nicholson, Michael Grodsky,Minh Thanh Nguyen, Nia Davis, Samantha Greenspun

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    Engage & MobilizeStrategy & Plan for Engaging and Mobilizing the 78K in 2010 Election

    Initiative Date Owner

    Political lunch 4 (YLC & UrbanLeague = yuppies)

    December 2009

    Drink for a Cause 4 (possibleentities hosting same event =yuppies)

    December 2009

    House Parties for a Cause 4(non-yuppies) December 2009

    Volunteer Op 4 December 2009

    Sexy Education Session 4 December 2009

    Announce Candidates December 911, 2009

    Candidate Trade Show First week of January 2010 Accountability team

    Candidate Debate 1- Dem Third week of January 2010

    Candidate Debate 2Rep Fourth week of January 2010

    Timeline: December 2009January 2010

    Team: Christina Wadhwani, Jonah Evans, Jonathan Bertsch, Lavonzell Nicholson, Michael Grodsky,Minh Thanh Nguyen, Nia Davis, Samantha Greenspun

    Holidays: Christmas (12/25); New Years (1/1); MLK (1/18); Super Bowl (end Jan/beg of Feb)

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    Engage & MobilizeStrategy & Plan for Engaging and Mobilizing the 78K in 2010 Election

    Initiative Date Owner

    Primary February 6, 2010

    Night with the candidate February 14, 2010

    Mardi Gras February 16, 2010

    Candidate debate #3 February 21, 2010

    General election March 6, 2010

    FQ Fest

    Jazz Fest

    Bayou Fest

    Inauguration May 3, 2010

    Timeline: February 2010May 2010

    Team: Christina Wadhwani, Jonah Evans, Jonathan Bertsch, Lavonzell Nicholson, Michael Grodsky,Minh Thanh Nguyen, Nia Davis, Samantha Greenspun

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    CommunicationCreate a Communication Strategy

    Team: Amy Boyle Collins, Austin Lavin, Blake Haney, Carolina Hernandez, Damien LaManna, Jessica Venegas

    Deliverables Revised mission statement to reflect the

    thoughts of these two days Press release/speaking points for the two days

    to communicate back to our colleagues,community groups, friends, etc.

    Web strategySiteWiki/forum

    Non-web strategy

    Street team Outreach Marketing/branding

    MissionTo ensure the advancement of NewOrleans by technically engaging the newgeneration in the political process.

    VisionA civically educated and discourseinvolved generation collaborating with

    civic leaders and with the community in aforward thinking city.

    SlogansDont Vote StupidEngage Against the MachineThe Pyramid Scheme to Save a CityKnow the Game to Change the Game

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    CommunicationCreate a Communication Strategy

    Team: Amy Boyle Collins, Austin Lavin, Blake Haney, Carolina Hernandez, Damien LaManna, Jessica Venegas

    Strategy

    Engage: vote, inform, educate, learn, l isten,participate, mobilize New generation: focus without exclusion, 79K

    registered voters, status quo rejectors Education: information distribution, mapping

    exosystem of issues, teaching others, awarenessof voting procedurescivics 101, voting fordummies, design education materials,documentation

    Action initiatives: mobilization, networkingopportunities, DesignShops, etc.

    Culture: diversity with common purpose,accountability is expected, understandhistorical context, movement, state of mind

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    CommunicationCreate a Communication Strategy

    Team: Amy Boyle Collins, Austin Lavin, Blake Haney, Carolina Hernandez, Damien LaManna, Jessica Venegas

    Accountability Issues arent sound bytes Real solutions Do what you say you will do Responsibility Integrity Honesty Keeping candidates to their word Elevating the conversation Track candidates even after they are elected

    Collective Advancement Better NOLA A new reality More people want to live here Quality of life is high New leaders Growing middle class Movement

    Lower crime rates Empathy for fellow human beings better educated population More people are rejecting status quo Belief that we can make a difference -

    empowerment

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    CommunicationCreate a Communication Strategy

    Initiative Date Owner

    Event speaking points July 11, 2009 Amy

    Press release, survey results July 16, 2009 Amy

    Event wiki July 16, 2009 Robin

    Final mission/vision July 20, 2009 Carolina

    Web strategy July 21, 2009 Blake

    Information architecture wishlist July 21, 2009 Jesica

    Social media strategy July 28, 2009 Damien

    Marketing/branding September 1, 2009 Damien

    Expanded website v2 September 15, 2009 Blake

    Non-web strategyPrint materialslanguageEvent announcements

    Events calendar

    Public relations

    Press releases

    Media contact list

    September 1, 2009 Austin

    Timeline: October 2009

    Team: Christina Wadhwani, Jonah Evans, Jonathan Bertsch, Lavonzell Nicholson, Michael Grodsky,Minh Thanh Nguyen, Nia Davis, Samantha Greenspun

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    Closing Comments

    Lead Facilitator: Rob EvansWe are at the end of two long but very productive days. I just

    want to say that what I witness over the last two days are twothings that are difficult in a peer based organization. First,

    everyone here at some point took a leadership role and that is

    difficult and takes courage. Second, when people did step

    up, you collectively allowed that. That takes trust.

    Thank you for your efforts over the last two day and for inviting

    us to help you along the way.

    EngageNOLA Steering Committee RepThe first thing I wanted to say is thank you for a long two daysand we really nailed the objectives. We have a lot on paper

    and we are going to get some amazing deliverables from our

    team.

    We have some questions to work out and I am personally

    committed to making sure the push moves forward. It will

    happen day by day and week by week. I want to make sure

    we have that ongoing momentum.

    I hope everyone comes away in some means to make thishappen. The bottom line is that this is what we need as a city

    and we are the folks that are going to make that happen.

    I would like to acknowledge Rob and the team. It was the

    best two day meeting I have ever been apart of.

    GroupI know I have said this before, but yesterday there was a

    moment when I was sitting in a group and I literally started totear up. It was a great feeling to see this take off and to know

    that it was not just an arbitrary thought.

    Thank you to you Morgan and to all the members of the

    steering committee for having the foresight to have this and

    for being so encouraging to new ideas.

    As someone that was born and raised here and then left for 12

    years and then moved back, I am really invested in this. I am

    hoping other people are as well. Right after Katrina I wasgetting to a point where I was hopeless about the city and

    was starting to not be interested in being engaged. I guess

    what I want say is that if you are on the line or if you are

    thinking about not being as involved, it will help to remember

    there are people out there like me who need a little push and

    support to know that there is something we can do and that

    there is hope. There are things that can change in the city for

    the better. I want to thank you for that.

    You all trusted the steering committee, you gave up a day of

    work and a day of your weekend. We really appreciate that.Think you for trusting us.

    I think we need to thank the people who really started this and

    they have really made this happen and taken it to this point

    that we have benefited from. I dont know who you are but I

    want to thank you for the great idea and for making it

    happen.