engaging alumni to strengthen membership
DESCRIPTION
When looking for potential Rotary club members, don’t forget that there is an audience that is already knowledgeable and excited about Rotary. Former Rotaractors, Interactors, and former Foundation program participants are often overlooked as a viable pool of candidates that can help clubs grow and stay energized. In this session, you’ll learn about opportunities to increase club membership by recruiting former Rotary program participants.TRANSCRIPT
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2014 ROTARY INTERNATIONAL CONVENTION
Engaging Alumni to Strengthen Membership
Moderator – RI Director Larry Lunsford
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• Naoyuki TakagiRotary Club of Kanagawa Shonan, Japan
• District Governor-elect Ahmed Saada Rotary Club of Alexandria, Egypt
• Laura VerdegaalRotaract Club Aalsmeer-Mijdrecht-Uithoorn, The Netherlands
PANEL PARTICIPANTS
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• Discuss Rotary alumni as an overlooked audience of prospective members
• Hear personal experiences from Rotary alumni and a current Rotaractor
• Discover opportunities for increasing your club membership by leveraging former Rotary program participants
IN THIS SESSION
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OPPORTUNITIES
• Only an estimated 2.9% of Rotarians are alumni
• Most clubs don’t recruit alumni for membership
• 84% of current program participants are interested in membership
• 66% of alumni are interested in membership
• As more years pass, alumni are less interested in joining
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2014 ROTARY INTERNATIONAL CONVENTION
RI Director Larry LunsfordRotary Club of Kansas City - Plaza
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• Rotarian since 1991, Past President, Rotary Club of Kansas City-Plaza, Missouri 1997-98
• Served as Zone Rotary Public Image Coordinator, Regional Foundation Coordinator, and Foundation Alumni Coordinator
• Past Council on Legislation Delegate
• Regional Scholar Orientation Chair
• Past District Governor D6040, 2001-02
RID LARRY LUNSFORD
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2014 ROTARY INTERNATIONAL CONVENTION
Naoyuki TakagiRotary Club of Kanagawa Shonan, Japan
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• Ambassadorial Scholar (87-88)• Joined Alumni Association of District
2780 (1994)• Joined Rotary as Charter President of
the first Alumni Club in Japan (2004)• Since then, six other alumni clubs
have been chartered in Japan, including one e-club
NAOYUKI TAKAGI
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• Show ROTARY CARES– Treat participants like your children
• Show ROTARY SHARES– Sharing is a key to a better world– Invite them to join your service projects
• Show how excited you are about ROTARY– SERVICE ABOVE SELF in ROTARY is fun!
DURING ROTARY PROGRAMS: BE A ROTARY MENTOR
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MY ROTARY MENTOR
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• Never let them go– Form alumni associations– Update contact information periodically
• Let them shine in Rotary– Invite them as speakers/panelists– Keep alumni associations involved
• Let them serve in Rotary projects– Utilize their unique talents
AFTER ROTARY PROGRAMS: STAY IN TOUCH
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• The leadership must come from you!• Share your passion and show Rotary cares• Be patient and never force it• Find prospective members from alumni• Find a leader with passion, vision, and time• Let them steer their own course• Make joining a new club easy– Dues/Meeting time– An e-club is a nice option
FORMING A NEW CLUB
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2014 ROTARY INTERNATIONAL CONVENTION
District Governor-elect Ahmed SaadaRotary Club of Alexandria, Egypt
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• Joined Rotary Club of Alexandria - 1993
• Served in various Club and District offices– Club President 2003-04– Deputy Governor 2012-13– District Governor-elect 2014-15
• Focused on Rotary Alumni Programs
DGE AHMED SAADA
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• Rotary Alumni Participation and Service– Group Study Exchange Member to D-6670,
Ohio, USA 1991– District Rotaract Representative 1992-93– Charter Member, The Rotary Foundation
Alumni Association 2001– District Group Study Exchange Chair
2008-09– District Alumni Chair 2007-08; 2011-12
DGE AHMED SAADA
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ALUMNI OF TRF
How to make useof the alumni to revitalize Rotary?
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EFFECTIVE CLUB
Sustain and
Increase Membership
ImplementSuccessful
ServiceProjects
Support The RotaryFoundation
Develop Leaders
Beyond the Club Level
Five Avenues of ServiceClub Leadership Plan
REQUIREMENTS OF AN EFFECTIVE CLUB
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(Charter Members)
EGYPTIAN ASSOCIATION OF TRF ALUMNI
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EGYPTIAN ASSOCIATION OF TRF ALUMNI
(Charter Members)
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• To provide a way to stay in touch with each other.
• To build strong bonds with Rotary Clubs.• Volunteer opportunities.• To support the Rotary Foundation.• To form a pool for recruitment as
potential Rotarians.• To join a worldwide network of more than
66 alumni associations.• To organize regular reunions.
WHY SHOULD WE HAVE ALUMNI ASSOCIATIONS
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HOW TO ENCOURAGE ALUMNI TO JOIN ROTARY
Let’s give up the philosophy of“Find them, fund them and forget
them”
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LIGHT UP YOUR CLUB WITH NEW ALUMNI!
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GSE Team D-2450 / D-9670 (1998)
TRF AlumnaRiham Youssef
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OUTBOUND GSE TEAM FROM D-2451 TO D-5890 (2009)
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INBOUND GSE TEAM FROM D-5890 TO D-2450 (2009)
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Michael ChesserD.5890 - Texas
Amal ShafikD.2450 - Egypt
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GSE TEAM TO D-6670 (1991)
My Personal Experience
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PROF. JOHN K. NIPARKO, M.D.
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T h a n k Y o u
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2014 ROTARY INTERNATIONAL CONVENTION
Laura VerdegaalRotaract Club Aalsmeer-Mijdrecht-Uithoorn, The Netherlands
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• Rotaractor since December 2004
• Club President 2009-2010
• Country Representative, The Netherlands
• President, European Rotaract Information Centre
LAURA VERDEGAAL
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• 3 Rotary sponsor clubs in the area
• Rotary Governors & District Rotaract Representatives working together
• Learn from each other
• Link events
• Alumni network District 1570
CONTACT ROTARACT - ROTARY
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2014 ROTARY INTERNATIONAL CONVENTION
Actions to Take in Your Club
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• Build strong relationships with current program participants
• Develop an action plan for keeping alumni involved in Rotary activities
• Promote alumni so that other Rotarians understand their importance
• Ask alumni to join Rotary
• Involve alumni in club and district activities
• Help and mentor alumni to find clubs that meet their needs
RECOMMENDATIONS
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QUESTIONS
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2014 ROTARY INTERNATIONAL CONVENTION
THANK YOURegister for upcoming webinars and access recordings of past
webinars at www.rotary.org/webinars