Engaging audiences digitally on a budget; Or, how to muck about on the internet and make friends.

Gregory PoveyHead of Production, Mudlarkwww.wearemudlark.com@topfife11/07/12

MAKING HUMAN THINGSusing machines.

DESIGNING EXPERIENCES FOR EXISTING INFRASTRUCTURES

for people, not algorithms.

TWO WAYS TO NOT ENGAGE PEOPLE ON A BUDGET, DIGITALLY.

Pro Tips!

ONESPEND LOADS OF MONEY*

*preferably on proprietary software and CMS

TWOPUT ALL THE EFFORT INTO YOUR WEBSITE

(hint: it’s about what people are already doing)

Pro Tips!

THINK ABOUT WHAT YOU ARE USING

and how it affects the people who are interacting with it.

“We weren’t achieving anything that way, so we nipped it in the bud and slowed everything down. It’s one of the reasons we introduced the tweezers.

Not because they’re more delicate than the human touch – they aren’t – but it slows you down and keeps you calm.”

- Chef Andoni Aduriz, Mugaritz.

Cucurucho de flores y clavos, Mugaritz.BY-NC Marta Mirandahttp://www.flickr.com/photos/ratamala/5770914851/in/photostream/

TWO QUESTIONS TO CONSIDER IF YOU WANT TO ENGAGE

PEOPLE ON A BUDGET, DIGITALLY.

!e"ions!

ONEWHAT IS THE TOOL FOR?

Ideally, it would be useful.

!e"ions!

TWOWHAT IS ENGAGING?

You’ve got lots of stuff, pick out the interesting bits.

QR CODES ARE NOT THE ANSWERand augmented reality doesn’t mean greater.

SOME EXAMPLES OF PROJECTS THAT

MUDLARK HAVE DONE BASED ON

MUCKING ABOUT ON THE INTERNET AND

TRYING THINGS OUT.

LIGHT TOUCH EXPERIENCES

using freely available services.

Derby [2061]Mudlarkhttps://foursquare.com/girlx_2061/list/derby-2061

Derby [2061]Mudlarkhttps://foursquare.com/girlx_2061/list/derby-2061

THERE ARE THINGS IN YOUR ARCHIVE

that are completely amazing.

My Life As An ObjectRattlehttp://www.mylifeasanobject.com/

My Life As An ObjectGregory Povey for Rattlehttp://www.twitter.com/yellowchopper

Such Tweet SorrowMudlark & Royal Shakespeare Companyhttp://www.suchtweetsorrow.com

PEOPLE LIKE TO HAVE FUN WITH YOUand don’t mind looking daft.

V&Play: Mudlark at the V&AMudlarkhttp://scvngr.com/treks/13850

V&Play: Mudlark at the V&AMudlarkhttp://scvngr.com/treks/13850

V&Play: Mudlark at the V&AMudlarkhttp://scvngr.com/treks/13850

THE BIT FEATURING LOTS OF LOGOS OF

FREE SERVICES THAT YOU CAN USE TO

HAVE FUN, ENGAGE AND MAKE FRIENDS.

Download 200,000+ brand logos in vector format for freehttp://www.logoeps.com/

Lovel#.

Gregory PoveyHead of Production, Mudlarkwww.wearemudlark.com@topfife11/07/12

Thanks.