engaging audiences through effective collaboration, presentation: october 26

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Engaging Audiences through Effective Collaboration Session One: October 26 Kelley Lavin The Lavin Group klavin@comcast .net The Arts Engagement Exchange (AEE) is an initiative of the Chicago Community Trust and the Chicago Department of Cultural Affairs supported by the Wallace Foundation.

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Page 1: Engaging Audiences through Effective Collaboration, Presentation: October 26

Engaging Audiences through Effective Collaboration

Session One: October 26

Kelley LavinThe Lavin Group

[email protected]

The Arts Engagement Exchange (AEE) is an initiative of the Chicago Community Trust and the Chicago Department of Cultural Affairs supported by the Wallace Foundation.

Page 2: Engaging Audiences through Effective Collaboration, Presentation: October 26

Jana Liles Adventure Stage Chicago

Meaghan Madges Auditorium Theatre

Rachel Glencross Baroque Band

Whitney Moeller Chicago Architecture Foundation

Cameron Heinze Chicago Human Rhythm Project

Birdie Soti Chicago Jazz Philharmonic

Ann James Chicspeare Production Company

Chris Richardson eighth blackbird

Maritza Nazario En Las Tablas Performing Arts

Elizabeth Edwards Facets Multi-Media

Cheryl Bachand Frank Lloyd Wright Preservation Trust

Sophia Wong Boccio Fulcrum Point New Music Project

Marvinetta Woodley-Penn Global Girls

The Class

Page 3: Engaging Audiences through Effective Collaboration, Presentation: October 26

Jan Bartoszek Hedwig Dances

Kerry Schneider Illinois State Museum Artisans Program

Teresa Hernando Instituto Cervantes of Chicago

Frank Crowley Irish American Heritage Center

Marie Casimir Links Hall

Laura Weathered Near NorthWest Arts Council

Julie Wolf Northshore Concert Band

Susan Lynch Perceptual Motion, Inc.

Eliza K. Warren Rush Hour Concerts at St. James Cathedral

Anne Bird Society of Architectural History

Latoya James The DuSable Museum of African American History

Jessica Kaswiner The Institute for Arts Entrepreneurship

K Zaheerah Sultan Najwa Dance Corps

Megan Skord-Campbell Victory Gardens Theater

Pauline Kochanski Windy City Arts

The Class

Page 4: Engaging Audiences through Effective Collaboration, Presentation: October 26

What We Will Be Learning

Page 5: Engaging Audiences through Effective Collaboration, Presentation: October 26

How We Will Be Learning

Page 6: Engaging Audiences through Effective Collaboration, Presentation: October 26

What is a collaboration?

• Working towards common goal or working towards goals that are compatible with each partner

• Greater strength in numbers• Sharing skills• Synergy

Page 7: Engaging Audiences through Effective Collaboration, Presentation: October 26

What is a collaboration?

• Joining forces with a partner to create a solution to a problem that neither could achieve on their own

• Leveraging resources by allying themselves with organizations to carry out a common mission

Page 8: Engaging Audiences through Effective Collaboration, Presentation: October 26

What is a strategic collaboration? Distinct from short term, project-oriented sponsorships, strategic collaborations are intensive, durable commitments created for mutual gain; they require significant investment by all parties of time and energy.

Page 9: Engaging Audiences through Effective Collaboration, Presentation: October 26

In bad times, art sometimes get more interesting…And now, in synch with our current economic troubles, many young artists are expanding art’s range with collaborative ventures that defy traditional categories…

“Would culture continue to be supported if there were no resources? The logical answer was to keep on working on projects together…How could we do that collectively?

VogueOctober, 2010

Page 10: Engaging Audiences through Effective Collaboration, Presentation: October 26

Craft Beer 101: Collaboration BeerA Collaboration arises when brewmasters from two (or more!) craft breweries decide to get together on a single beer

The first such beer to make a big splash on store shelves in Chicago was “Collaboration, Not Litigation” Ale.

Two craft brewers both had a Belgian Ale called "Salvation." Rather than fight it out in court , they met and, over a few beers, decided they should blend the two brews together for a special release.

Talk things out over a beer? It's a time-honored tradition. When the guys who make beer sit down to talk things over, great beer can result.

Page 11: Engaging Audiences through Effective Collaboration, Presentation: October 26

The special collaboration between traditional and the creative industries was the focus of a new international prize awarded as part of the project ‘Creative City Challenge’ this October.

Companies (from the North Sea Region countries) applied for the Best Collaboration Award from the fields of Advertising, Architecture, Arts and Antique Markets, Crafts, Design, Communication Design, Fashion Design, Film, Video, Photography, Software, Computer Games and Electronic Publishing, Music and the Visual and Performing Arts, Publishing, Television and Music.”

Page 12: Engaging Audiences through Effective Collaboration, Presentation: October 26

What are some actual examples of arts collaborations you’re aware of?

Such as these:• Between like or cross discipline arts organization with the same or different

audiences• Educational• Non-profits other than arts-related groups• Corporate and small business• Neighborhood/community organizations• Global or national Class Contribution:• White House, chefs from the country and public schools promoting healthy eating• -HUD and NEA proposal• -Puerto Rican Arts Center and local arts organizations and businesses• -Chicago Reader and Chicago Architecture Foundation• -Government municipalities and local organizations

Page 13: Engaging Audiences through Effective Collaboration, Presentation: October 26

Why did these groups collaborate?

• What problem(s) were they trying to solve?

• Were they responding to an opportunity within their company?

• Did they have a plan, policy, mandate or grant that needed to be implemented?

• Did they want to better utilize or capitalize on a resource they have?

Page 14: Engaging Audiences through Effective Collaboration, Presentation: October 26

What factor would motivate your company to collaborate?

• What problem(s) are you trying to solve?

• What opportunity within your company?

• Do you have a plan, policy, mandate or grant that needed to be implemented?

• Do you want to better utilize or capitalize on a unique resource?