engaging audiences, while increasing content monetization

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Confidential & Proprietary Improving Engagement in Today’s Mobile /Social World

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Confidential & Proprietary

Improving Engagement in Today’s Mobile /Social World

Confidential & Proprietary

Building for today

Engaging your users

Unlocking revenue

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Confidential & Proprietary

Building for today’s users

Confidential & Proprietary

Mobile first strategy tips

88%

of users are less likely to return to a site after a bad experience

Make it consistent Make it fast

Source: “A Beginner’s Guide to Website Speed Optimization”Confidential & Proprietary

Make it easy for your users

74%

of people will abandon a mobile website that takes more than 5 seconds to load

1/3

Source: Google Mobile Ads Blog

Make it fast

say speed is the most important factor when using the mobile web

Confidential & Proprietary

Confidential & Proprietary

PageSpeed Insights

Confidential & Proprietary

PageSpeed Insights

Confidential & Proprietary

Confidential & Proprietary

Accelerated Mobile Pages

● Articles are loaded instantly

● Everyone has access to use it

● Deepen engagement with related articles

Make it easy for your users

61%

Will leave a mobile site

if they don’t see what they are looking for right away

Ease of use Touch friendly Font size

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Source: Google Mobile Ads BlogConfidential & Proprietary

Be consistent across screens

Confidential & Proprietary

Confidential & Proprietary

Take the Mobile Friendly Test

Confidential & Proprietary

Engaging your users

Confidential & Proprietary

Unique contentConfidential & Proprietary

Video and visual contentConfidential & Proprietary

Confidential & Proprietary

Types of content that we share

Emotion - when we care we share

Social Proof - we’ll share what makes us look cool, smart, savvy

Practical Value - If your content is useful, people will spread the word

Stories - the undercurrent of contagious content. People don’t share information, we share stories.

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Confidential & Proprietary

Evergreen

Trending

In-depth

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Ideas for new content

Confidential & Proprietary

Confidential & Proprietary

Social media and your site

Confidential & Proprietary

Confidential & Proprietary

Confidential & Proprietary

Social media best practices

Post on a regular schedule

Create catchy snippets

Have a clear call to action

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Confidential & Proprietary

Unlocking revenue

Confidential & Proprietary

Confidential & Proprietary

Multiple ways to earn money from your content

● Access to over 1M Google advertisers

● Right ads at the right time for your audience

● Yield management for more control over ads on your site

Confidential & Proprietary

Ad alternative: Contributor by Google

Empower users

Option to not see ads

Educate your users that it costs money to remove ads

Confidential & Proprietary

Ad alternative: Google Consumer Surveys

● Monetize through user friendly surveys

● Users are asked to answer a short survey in exchange for free access to the publisher’s content

● Publisher’s are then paid for each survey answered

google.com/consumersurveys

Confidential & Proprietary

Matched content

A simple way to promote your articles to your users. Increase page views, time spent on site, reader loyalty, ad impressions, and ultimately ad revenue

Generate revenue. When ads are served, they’ll be formatted to match the other recommendations within your Matched content units

Confidential & Proprietary

Think mobile first

Make your content unique

Leverage social to drive more traffic

Unlock revenue

What’s your strategy?

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Thank you