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Corporate Citizenship Sustainability, Simplified. Webinar: Getting value from sustainability rankings, standards and awards April 29 2014

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Page 1: Engaging Biffa employees on sustainability · 2014. 5. 1. · • Reputation and brand – DJSI Member Logo & Sustainability Yearbook inclusion • Higher visibility to a growing

Corporate Citizenship Sustainability, Simplified.

Webinar: Getting value from sustainability rankings, standards and awards April 29 2014

Page 2: Engaging Biffa employees on sustainability · 2014. 5. 1. · • Reputation and brand – DJSI Member Logo & Sustainability Yearbook inclusion • Higher visibility to a growing

2 Sustainability, simplified

Agenda

Introduction: Charlie Ashford, Corporate Citizenship

Guest Speaker: Manjit Jus, RobecoSAM AG

Guest Speaker: Lily Heinemann, Royal Mail Group

Questions and answers

Page 3: Engaging Biffa employees on sustainability · 2014. 5. 1. · • Reputation and brand – DJSI Member Logo & Sustainability Yearbook inclusion • Higher visibility to a growing

3 Sustainability, simplified

Asking questions

Ask a Question

Corporate Citizenship Webinar

Page 4: Engaging Biffa employees on sustainability · 2014. 5. 1. · • Reputation and brand – DJSI Member Logo & Sustainability Yearbook inclusion • Higher visibility to a growing

4 Sustainability, simplified

1997 Depth and Breadth

Society and Environment

Business Impact

FTSE 100 and Fortune 500

About Us: Corporate Citizenship

Page 5: Engaging Biffa employees on sustainability · 2014. 5. 1. · • Reputation and brand – DJSI Member Logo & Sustainability Yearbook inclusion • Higher visibility to a growing

5 Sustainability, simplified

Introduction to rankings, standards and awards

There are a large and growing number of rankings, standards and awards operating in the field of corporate responsibility.

The volume of requests, a lack of clear methodologies and the shifting nature of the landscape make responding complex and resource intensive.

Whilst they provide reputation benefit, this may be short-lived.

The real value lies in improving core performance and resiliency in the long-term.

Corporate Citizenship Briefing paper: http://www.corporate-citizenship.com/our-insights/rankings-standards-and-awards/

The challenge for companies is how to prioritise their efforts and focus on value-adding schemes

Page 6: Engaging Biffa employees on sustainability · 2014. 5. 1. · • Reputation and brand – DJSI Member Logo & Sustainability Yearbook inclusion • Higher visibility to a growing

6 Sustainability, simplified

We help companies to prioritise

Identify value areas

Understand the landscape

Link to communication

and engagement strategy

Link to investor relations

Make a winning submission

Review and evaluate

Page 7: Engaging Biffa employees on sustainability · 2014. 5. 1. · • Reputation and brand – DJSI Member Logo & Sustainability Yearbook inclusion • Higher visibility to a growing

April 2014

Getting Value from Sustainability Rankings, Standards and Awards

Page 8: Engaging Biffa employees on sustainability · 2014. 5. 1. · • Reputation and brand – DJSI Member Logo & Sustainability Yearbook inclusion • Higher visibility to a growing

RobecoSAM at a Glance

• Investment specialist focused exclusively on Sustainability Investing since 1995

• Offering complementary capabilities to Sustainability Investing

• Powering the Dow Jones Sustainability Indices since 1999

• USD 11.8 billion total assets (as per 30.06.2013)

• Servicing a global and diversified client base

• Approximately 130 employees headquartered in Zurich, Switzerland

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Page 9: Engaging Biffa employees on sustainability · 2014. 5. 1. · • Reputation and brand – DJSI Member Logo & Sustainability Yearbook inclusion • Higher visibility to a growing

RobecoSAM Corporate Sustainability Assessment Overview

• Over 3,000 companies invited annually

• 818 companies participated in 2013

Methodology

• Integrated assessment of economic, environmental and social criteria

with a strong focus on long-term shareholder value

• Rules-based methodology and use of primary research

• Focus on best-in-class companies. Yearly review of component selection

and continuous monitoring of companies

• Assurance of the assessment process by Deloitte

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Page 10: Engaging Biffa employees on sustainability · 2014. 5. 1. · • Reputation and brand – DJSI Member Logo & Sustainability Yearbook inclusion • Higher visibility to a growing

0

100

200

300

400

500

600

700

800

900

1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

Company Participation

CAGR: + 7.4%

Increasing participation of companies in DJSI over the years

RobecoSAM CSA: Participation Trend

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Page 11: Engaging Biffa employees on sustainability · 2014. 5. 1. · • Reputation and brand – DJSI Member Logo & Sustainability Yearbook inclusion • Higher visibility to a growing

Involvement of Internal Stakeholders

A wide range of topics spanning all parts of the business

Risk & Crisis Management

Customer Relationship Management

Brand Management

Climate Strategy

Corporate Citizenship

Occupational Health & Safety

Supply Chain Management

Innovation Management

Stakeholder Engagement

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Page 12: Engaging Biffa employees on sustainability · 2014. 5. 1. · • Reputation and brand – DJSI Member Logo & Sustainability Yearbook inclusion • Higher visibility to a growing

Benchmarking and External Recognition

Sustainability strategy development and data collection

Corporate Sustainability Assessment

Company Benchmarking Scorecard

Dow Jones Sustainability Index Membership

RobecoSAM Sustainability Yearbook inclusion

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Page 13: Engaging Biffa employees on sustainability · 2014. 5. 1. · • Reputation and brand – DJSI Member Logo & Sustainability Yearbook inclusion • Higher visibility to a growing

Benefits of Participation

• Comparison against industry peers

• Reputation and brand – DJSI Member Logo & Sustainability Yearbook inclusion

• Higher visibility to a growing group of investors

• Greater buy-in from top management on importance of sustainability

• Strengthening internal networks and communication

• Improvement of sustainability performance and reporting

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Page 14: Engaging Biffa employees on sustainability · 2014. 5. 1. · • Reputation and brand – DJSI Member Logo & Sustainability Yearbook inclusion • Higher visibility to a growing

Internal Benefits

• Reputation - Internal communication and brand positioning

• Year-on-year benchmarking against global industry peers

• Stronger recognition and buy-in from senior management

• Strengthening of internal communication channels

• Strengthening of data collection and reporting process

• Increased focus on quantification of sustainability benefits

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Page 15: Engaging Biffa employees on sustainability · 2014. 5. 1. · • Reputation and brand – DJSI Member Logo & Sustainability Yearbook inclusion • Higher visibility to a growing

External Benefits

• Recognition of commitment to sustainability by investors, customers, business partners and other stakeholders

• Attracting new investors and business by fulfilling sustainability requirements

• Reputation through marketing, communication and brand positioning

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Page 16: Engaging Biffa employees on sustainability · 2014. 5. 1. · • Reputation and brand – DJSI Member Logo & Sustainability Yearbook inclusion • Higher visibility to a growing

Driving Factors for Success

• Embedded sustainability strategy throughout the entire organization

• Centralized data collection and verification

• Commitment of senior management

• Focus on incremental progress vs. short-term image benefits

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Page 17: Engaging Biffa employees on sustainability · 2014. 5. 1. · • Reputation and brand – DJSI Member Logo & Sustainability Yearbook inclusion • Higher visibility to a growing

Disclaimer

No warranty This publication is derived from sources believed to be accurate and reliable, but neither its accuracy nor completeness is guaranteed. The material and information in this publication are provided "as is" and without warranties of any kind, either expressed or implied. RobecoSAM AG and its related, affiliated and subsidiary companies disclaim all warranties, expressed or implied, including, but not limited to, implied warranties of merchantability and fitness for a particular purpose. Any opinions and views in this publication reflect the current judgment of the authors and may change without notice. It is each reader's responsibility to evaluate the accuracy, completeness and usefulness of any opinions, advice, services or other information provided in this publication.

Limitation of liability All information contained in this publication is distributed with the understanding that the authors, publishers and distributors are not rendering legal, accounting or other professional advice or opinions on specific facts or matters and accordingly assume no liability whatsoever in connection with its use. In no event shall RobecoSAM AG and its related, affiliated and subsidiary companies be liable for any direct, indirect, special, incidental or consequential damages arising out of the use of any opinion or information expressly or implicitly contained in this publication.

Copyright Unless otherwise noted, text, images and layout of this publication are the exclusive property of RobecoSAM AG and/or its related, affiliated and subsidiary companies and may not be copied or distributed, in whole or in part, without the express written consent of RobecoSAM AG or its related, affiliated and subsidiary companies.

No Offer The information and opinions contained in this publication constitutes neither a solicitation, nor a recommendation, nor an offer to buy or sell investment instruments or other services, or to engage in any other kind of transaction. The information described in this publication is not directed to persons in any jurisdiction where the provision of such information would run counter to local laws and regulation.

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Page 18: Engaging Biffa employees on sustainability · 2014. 5. 1. · • Reputation and brand – DJSI Member Logo & Sustainability Yearbook inclusion • Higher visibility to a growing

Royal Mail Group

Getting value from sustainability rankings, standards and awards 29th April 2014 Lily Heinemann Head of CR & Community Investment

Page 19: Engaging Biffa employees on sustainability · 2014. 5. 1. · • Reputation and brand – DJSI Member Logo & Sustainability Yearbook inclusion • Higher visibility to a growing

Royal Mail Group

Our approach

• We participate in the DJSI, BITC CR Index and

CDP – the preeminent benchmarks

• We take a proactive approach to information

requests from ratings agencies

• We enter best practice & industry awards

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Page 20: Engaging Biffa employees on sustainability · 2014. 5. 1. · • Reputation and brand – DJSI Member Logo & Sustainability Yearbook inclusion • Higher visibility to a growing

Royal Mail Group

Why take this approach?

• Supports CR measurement

• Highlights trends & emerging

best practice

• Delivers reputation and

commercial benefits

Silver RobecoSam award

Top 10 in BITC CR Index

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Page 21: Engaging Biffa employees on sustainability · 2014. 5. 1. · • Reputation and brand – DJSI Member Logo & Sustainability Yearbook inclusion • Higher visibility to a growing

Royal Mail Group 21

Challenges of participation…

• Finding the right stakeholders & information

• Investing time in educating stakeholders

• Keeping them on-board and engaged

Page 22: Engaging Biffa employees on sustainability · 2014. 5. 1. · • Reputation and brand – DJSI Member Logo & Sustainability Yearbook inclusion • Higher visibility to a growing

Royal Mail Group 22

… and key learnings

• Start early & make it easy for people to contribute

• Make participation important to your stakeholders

• Communication is key: know your audience

• Be prepared to challenge information you receive

• Answer questions directly, thoroughly and clearly

Page 23: Engaging Biffa employees on sustainability · 2014. 5. 1. · • Reputation and brand – DJSI Member Logo & Sustainability Yearbook inclusion • Higher visibility to a growing

Royal Mail Group 23

Benefits of taking part

• Supports internal engagement

• Highlights areas for improvement & provides

leverage for implementing and driving change

• Provides insight into different stakeholder

perspectives

• Improves CR reporting – benchmarks can prompt

production of good content for reports

Page 24: Engaging Biffa employees on sustainability · 2014. 5. 1. · • Reputation and brand – DJSI Member Logo & Sustainability Yearbook inclusion • Higher visibility to a growing

24 Sustainability, simplified

Thank you – any questions?

Page 25: Engaging Biffa employees on sustainability · 2014. 5. 1. · • Reputation and brand – DJSI Member Logo & Sustainability Yearbook inclusion • Higher visibility to a growing

For further information please contact: Charlie Ashford Senior Researcher, UK Corporate Citizenship Holborn Gate, 5th Floor 26 Southampton Buildings London WC2A 1PQ United Kingdom

T: +44 (0)20 7861 1616 E: [email protected]

W: www.corporate-citizenship.com

Contact details

Thomas Milburn Consultant, UK Corporate Citizenship Holborn Gate, 5th Floor 26 Southampton Buildings London WC2A 1PQ United Kingdom T: +44 (0)20 7861 1616 E: [email protected]

W: www.corporate-citizenship.com