engaging community to improve healthy neighborhood food options

31
LINDSEY DAY FARNSWORTH COMMUNITY & REGIONAL FOOD SYSTEMS PROJECT KATHLEEN DUFFY DILL PICKLE FOOD CO-OP CHERYL MUÑOZ THE SUGAR BEET CO-OP TATIANA MAIDA THE HEALTHY GROCERY STORE CAMPAIGN ALEXANDRIA BARNETT LINDSAY HEIGHTS HEALTHY CORNER STORE INITIATIVE Engaging Community to Improve Healthy Neighborhood Food Options Family Farmed & CFPAC Policy Summit Chicago, IL March 15, 2013

Upload: community-and-regional-food-systems

Post on 01-Nov-2014

223 views

Category:

Business


0 download

DESCRIPTION

This presentation makes the case for healthy, community-based retail solutions to food access. Examples include the Dill Pickle Food and Sugar Beet co-ops in Illinois.

TRANSCRIPT

Page 1: Engaging Community to Improve Healthy Neighborhood Food Options

LINDSEY DAY FARNSWORTH COMMUNITY & REGIONAL FOOD SYSTEMS PROJECT

KATHLEEN DUFFY DILL PICKLE FOOD CO-OP

CHERYL MUÑOZ THE SUGAR BEET CO-OP

TATIANA MAIDA THE HEALTHY GROCERY STORE CAMPAIGN

ALEXANDRIA BARNETT LINDSAY HEIGHTS HEALTHY CORNER STORE INITIATIVE

Engaging Community to Improve Healthy Neighborhood Food Options

Family Farmed & CFPAC Policy SummitChicago, ILMarch 15, 2013

Page 2: Engaging Community to Improve Healthy Neighborhood Food Options

29.7 million people in the US live in low-income areas more than 1 mile from a supermarket.

Low-income zip codes have 25 percent fewer chain supermarkets and 30 percent more convenience stores compared to middle-income zip codes.

Nearly two dozen studies have found income and racial disparities in food access: food stores in low-income communities and communities of color are less likely to stock healthy food, offer lower quality items, and have higher prices compared to store in white and mid-high income areas.

Nearly one-third of the U.S. population is transportation disadvantaged and

cannot easily access basic transportation to purchase food, get to work, or take care of other basic personal and family needs.

Over the past 20 years—with more than 130 studies completed—most researchers have found that people who live in neighborhoods with better access to healthy food also have better nutrition and better health.

The Challenge

Page 3: Engaging Community to Improve Healthy Neighborhood Food Options

Better Access Corresponds with Healthier Eating

Access to Healthy Food Is Associated with Lower Risk for Diet- related Diseases

Economic Impacts

Healthy Food Retail Creates Jobs

Healthy Food Retail Increases nearby Property Values

Healthy Food Retail Contributes Food and Profits to Community Healthy Food Retail Brings Federal Dollars to the Local Economy

www.healthyfoodaccess.org  

Making the Case for Healthy, Community-based Retail Solutions to Food Access

Page 4: Engaging Community to Improve Healthy Neighborhood Food Options

A grocery created, stocked, and governed by you!

Obligatory “What Is A Co-op?” InfoA business organization owned and operated by a group of individuals for their mutual benefit. A cooperative is defined by the International Cooperative Alliance's Statement on the Cooperative Identity as "an autonomous association of persons united voluntarily to meet their common economic, social, and cultural needs and aspirations through jointly owned and democratically controlled enterprise". Also defined as a business owned and controlled equally by the people who use its services or by the people who work there. Organization of people who A business, which needs to be profitable and viable. Owned and operated by a group of individuals for their mutual benefit. Co-ops are NOT non-profits. Profits are either reinvested in the co-op or given back to all member-owners via a patronage rebate, which is based on the amount that any member-owner has spent in the store. Community hubs that allow member-owners to support a local business that operates according to a system of shared values. Democracies in that all members have a voice in making decisions for the co-op: One member, one vote. Yadda yadda yadda.

Page 5: Engaging Community to Improve Healthy Neighborhood Food Options

Why Co-ops Rule & Conventionals Drool

Environmental Stewardship• Co-ops recycle 96 percent of cardboard, 74 percent of food waste and 81 percent of plastics compared to 91 percent,

36 percent and 29 percent, respectively, recycled by conventional grocers.• Co-ops recycle at a higher rate than conventional stores, waste less food, and have an average Energy Star score that

is 32 points higher than conventional stores.

Source: Healthy Foods Healthy Communities: The Social and Economic Impacts of Food Co-ops, National Co-operative Grocers Association, August 2012.

Supporting Local Food Systems and Sustainable Foods• Conventional grocers work with an average of 65 local farmers and food producers, food co-ops work with an average of

157.• Locally sourced products make up an average of 20 percent of co-op sales compared to 6 percent at conventional stores.• Of produce sales at food co-ops, 82 percent are organic, compared to 12 percent for conventional grocers. And, organics

make up 48 percent of grocery sales in food co-ops, compared to just 2 percent in conventional grocers.

Local Economic Impact• Food co-ops purchase from local farmers who, in turn, buy supplies from local sources, hire local technicians to repair

equipment, and purchase goods and services from local retailers.• For every $1,000 a shopper spends at their local food co-op, $1,604 in economic activity is generated in their local

economy—$239 more than if they had spent that same $1,000 at a conventional grocer.• Co-ops give 13 percent of their income to charity, compared to just four percent donated by conventional stores• 38 percent of co-ops’ revenue is spent locally, compared to 24 percent in local spending at conventional stores

Employee Benefits• The average co-op earning $10 million per year in revenue provides jobs for over 90 workers. In total, 68 percent of

those workers are eligible for health insurance, compared to 56 percent of employees at conventional grocers.• Co-op employees earn more ($14.31 per hour) than conventional store employees ($13.35) when bonuses and profit-

sharing are included• Co-ops spend 19 percent of their revenue on local wages and benefits, compared to 13 percent at conventional stores

Page 6: Engaging Community to Improve Healthy Neighborhood Food Options

Congratulations…..It’s a Gherkin!

Chicago co-op historyHyde Park Co-op 1932-2008Oldest consumer food co-op in the country

Chicago radical historyNamed after the Dil Pickle Club (1917-1935)Speakeasy, cabaret, theatre, forum for free thinkers – Bughouse Square debates.

Dill Pickle Food Co-opBegan organizing in Jan 2005. Doors opened in Dec. 2009 with 500 members.Initial opening budget approximately $150,000. Completely member-owner financed.FY2012 sales: $1.46 million. Sales have grown every year since opening.1243 members.

Page 7: Engaging Community to Improve Healthy Neighborhood Food Options

MEMBERSHIP EQUITY- Everyone pays- Scholarships available- 1 member 1 vote

(Democracy only thing not for sale at DPFC)

STORE SALES- Gross income from sales ~$1.4M last yr

FUNDRAISING- For dedicated and special

projectsDill Pickle Prom > capital for move

WHERE DOES MONEY COME FROM? HOW DOES MONEY GET SPENT?

SUPPLIERS- Local/regional farmers &

producers- Larger grocery distributors

STAFF- 13 employees, 11 FTE now- Have employed 22 people- GM must ensure fair wages

and access to health coverage for FT employees

HOO VOLUNTEER PROGRAM- Help keep labor costs down;

more important, keeps members involved

PRE-OPENING- Member equity- Member loans- Fundraising- TIF/SBIF funding

OTHER BUSINESS EXPENSES- Utilities- Staff development- Marketing

Page 8: Engaging Community to Improve Healthy Neighborhood Food Options

So, What’s Next for the Pickle?2011 Logan Square Chamber of Commerce 2011 New Business Award2012 Chicago Reader “Best of 2012” Best Local Grocery2013 World domination? Nah, EVEN BETTER...more room for all this!

Page 9: Engaging Community to Improve Healthy Neighborhood Food Options
Page 10: Engaging Community to Improve Healthy Neighborhood Food Options

WHAT IS THE SUGAR BEET CO-OP?

• a full-service community grocery store

• a nonprofit organization

• a center for sharing and learning

• a commercial kitchen and incubator for food entrepreneurs

• a vibrant market for farmers and producers

• a community table for eating and celebrating together

Page 11: Engaging Community to Improve Healthy Neighborhood Food Options

EDUCATION+

ACCESS=

A DEEP ROOTS APPROACH THAT WILL

CHANGE OUR LOCAL FOOD

SYSTEM

Page 12: Engaging Community to Improve Healthy Neighborhood Food Options

OUR FIRST YEAR ORGANIZATION

• outreach events

• community forums

• farmers' market

• working groups

• programming

• partnered with organizations

• blogs, social media

• newsletter, website

• networking

• public service

• incorporated with the State

• developed a strong board

• mission statement

• 501c3 app./ fiscal agency

• attended conferences

• established a brand and

marketing strategy

• business plan

• developed membership and

capital campaign

Page 13: Engaging Community to Improve Healthy Neighborhood Food Options

THE SUGAR BEET CO-OP

EDIBLE GARDEN TOUR

GARDEN TO TABLE COOKING CLASSES

FARM TOURS

Page 14: Engaging Community to Improve Healthy Neighborhood Food Options

GROWING THE SUGAR BEET CO-OP

CONNECTINGCOLLABORATI

NGSUPPORTING

INSPIRINGCELEBRATINGCOMMITTING

mmm...and eating

Page 15: Engaging Community to Improve Healthy Neighborhood Food Options

2013: THE SUGAR BEET GROWS

• sell 600 memberships by July 2013

• community events, coffees, outreach

• achieving nonprofit status

• continue programming

• develop new working groups

• unite new members

• apply for grants and other funding

• feasibility and market studies

• approach banks and members for loans

• lease a site and begin construction

Page 16: Engaging Community to Improve Healthy Neighborhood Food Options

A program of Walnut Way Conservation Corporation

Page 17: Engaging Community to Improve Healthy Neighborhood Food Options

Introduction Our goal is to increase access to

fresh foods by helping corner stores sell quality fresh fruits and vegetables

We are a dynamic group of community partners that bring together the rich assets of our neighborhood

The work began more than two years ago when community members convened at Walnut Way to discuss how to improve healthy food access in their neighborhood

Corner Stores are abundant in Lindsay Heights

The Lindsay Heights Healthy Corner Store Initiative was born with the combined efforts of Walnut Way the Milwaukee Health Department, the Medical College of Wisconsin, and Alice's Garden

We are in year 2 of a two-year pilot grant funded in part by the Healthier Wisconsin Partnership Program to work with three stores

Page 18: Engaging Community to Improve Healthy Neighborhood Food Options

Strategies

1. Community Outreach and Marketing

We mobilize youth to provide leadership in growing and marketing vegetables for the stores

2. Distribution

We support store owners in identifying fresh food distributors

3. Infrastructure

Participating stores are provided $2,500 stipends towards infrastructure improvements (e.g. new coolers, label machines, etc.)

Page 19: Engaging Community to Improve Healthy Neighborhood Food Options

Lessons Learned Barriers

Complex realities of owning a store

Infrastructure/equipment costs

Cooperation with property owners

Navigating City Departments

Successes

Building relationships with store owners

Partnering with local restaurant supply company

Working with our neighbors in Washington Park to learn from their neighborhood standards in order to create our own

Developing relationships with city of Milwaukee regulatory agencies

Page 20: Engaging Community to Improve Healthy Neighborhood Food Options

HEALTHY GROCERY STORE CAMPAIGN

Transforming the environment from the Community and Up

Good Food Festival & ConferenceChicago, IL

March 15, 2013

Tatiana Maida- 16th Street Community Health Centers

Page 21: Engaging Community to Improve Healthy Neighborhood Food Options

Healthy Choices Program

“Through family education and community advocacy, Healthy Choices strives to improve

the home and neighborhood environment for adults and children in Milwaukee’s Southside”

Page 22: Engaging Community to Improve Healthy Neighborhood Food Options

Community Advocacy Group

Increase healthy food access Increase access to safe parks and streets Expand education and physical activity

Page 23: Engaging Community to Improve Healthy Neighborhood Food Options

Community group wanted…

NEMS Nutritional Environmental Assessment Studies 2010 and 2012

Great variety and price for fruits and vegetables

Latino supermarkets offered fewer healthy options and, with the exception of fruits and vegetables, the healthy items were more expensive.

Healthy Grocery Store Initiative

Page 24: Engaging Community to Improve Healthy Neighborhood Food Options

Project Partners

Page 25: Engaging Community to Improve Healthy Neighborhood Food Options

Approaching Grocery Store Owners

Ernesto Villarreal

Pete Tsitiridis

Page 26: Engaging Community to Improve Healthy Neighborhood Food Options
Page 27: Engaging Community to Improve Healthy Neighborhood Food Options

Marketing

Page 28: Engaging Community to Improve Healthy Neighborhood Food Options

Food Demonstrations & Recipe Handouts

Page 29: Engaging Community to Improve Healthy Neighborhood Food Options

Evaluation & Next Steps

Customers enjoyed/purchased food items

Marketing materials (shelf talkers and posters) were not visible

All partners considered project was successful

El Rey: education and cooking training to kitchen staff (food demos and deli expansion)

Pete’s: cooking classes project with a local school conducted by community leaders

Page 30: Engaging Community to Improve Healthy Neighborhood Food Options

Conclusions

Dream big: be positive and change will come

Have a clear vision and share it

Collaboration leads to a more comprehensive project with different perspectives

Learn how to overcome challenges (different perspectives)

The community voice is critical and should come first

Page 31: Engaging Community to Improve Healthy Neighborhood Food Options

Panel Discussion and Q & AKathleen Duffy, Dill Pickle Food Co-op

http://dillpickle.coop/

Cheryl Muñoz Sugar Beet Co-op

http://sugarbeetcoop.com/

Alex Barnett, Walnut Way

http://www.walnutway.org/

Tatiana Maida, 16th Street Health Clinic

[email protected]

http://sschc.org/healthy-choices-elecciones-saludables/

Lindsey Day Farnsworth, UW Community & Regional Food Systems Project

www.community-food.org, www.cias.wisc.edu