Engaging Disengaged Learners

Using data from learners in the workplace to challenge our assumptions

Lauraoverton

Lauraoverton

44% of L&D leaders say their staff are reluctant to engage with online learning

But do staff agree?We conduct an annual study with L&D professionals and for some years they have been complaining! Download the full report at www.towardsmaturity.org/2013benchmark

Managers

Non Managers

Sales

Under 30

Over 50

New in Company (<6 months)

Established in company (>5 years)

2000+ learners in the Towards Maturity Learning Landscape

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So we thought we’d ask the learners themselves – for more information on the Learning Landscape go to www.towardsmarturity.org/learner

How do staff learn what they need to do their job?

•86% working in team collaboration

•83% general conversations

Networks

•70% support from line managers

Managers

•70% google or other search engines

Support

Courses• 64% courses• 51% self paced e-learning

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Clear that staff are actively learning , is the engagement issue more about technology?

75% of learners are happy to engage with online learning without prompting

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But what about sharing? 95% of L&D staff are looking to improve sharing of good practice in the organisations but only 22% are achieving this – surely that is down to learner reluctance to share online?

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Image courtesy of pakorn via freedigitalphoto

84% staff potentially willing to use technology to share what they know

with others

22% doing it already

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Yet only 18% L&D professionals believe their

staff have the ability to connect and share online

So are our staff reluctant learners? Or are

they just reluctant

to engage with our

solutions?

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What is stopping staff from learning on line?

45% Uninspiring content

37% Lack of somewhere appropriate to study

33% Can’t find what they need

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• 3 in 5 L&D professionals think that their programmes are relevant

#1 Barrier Uninspiring content

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• 40% say their manager has the most influence on how they learn (Rising to 58%

for under 6 months)

• 7% say L&D influence them

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Recognition is also important

66% staff say recognition that they have completed online learning is important

regardless of role

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Only 17% of L&D equip managers to support their staff

Only 23% recognise achievements

• 62% already using mobile phones/tablets to access resources to help them do their job

#2 Barrier - appropriate place

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• 15% encourage users to use their own devices for learning

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• ONLY 52% learners believe their company clearly communicates with them where to find it

#3 Barrier – can’t find what they need

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• 44% L&D professionals agree that they have a communications plan that engages all stakeholders

• 18% publicise success of individuals

• 25% communicate successes to management

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Lauraoverton

Engaging learners There are some things we can control!

Top learning companies following a new type of Learning Agenda that is bringing HR, Individuals and company needs together. One aspect of that is having a truly customer activated learning strategy

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0% 20% 40% 60% 80%

Learners put what they learn into practice quickly

Learners recommend e-learning to colleagues to improve job performance

We have noticed positive changes in staff behaviour

Managers agree that e-learning delivers additional business benefit

Bottom quartile Sample average Top learning companies

Top learning companies report more engagement:

By understanding and responding specifically to learner needs , top learning companies are also reporting more engagement than average- across the board

Engaging disengaged learners - what action will

you take today?

www.towardsmaturity.org/2013benchmark

www.towardsmaturity.org/learner

Laura@towardsmaturity.org

Turning Data into Insight and Insight into action

lauraoverton

Lauraoverton

The Towards Maturity Benchmark study is made possible thanks to Towards Maturity’s Ambassadors:

Leading learning organisations who share our passion that independent research should be freely available to all.

To join or find out more go to:

www.towardsmaturity.org/ambassadors

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About Us Towards Maturity is a benchmarking practice that provides authoritative

research and expert consultancy services to help assess and improve the effectiveness and consistency of

L&D performance within organisations. It leverages the data gathered from the largest learning technology benchmark in Europe.

Download our case studies to support your business case for change at

www.towardsmaturity.org

Find out your own Towards Maturity Index to see if you are amongst the

top learning companies at http://mybenchmark.towardsmaturity.org/

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