engaging educators in your #edtech startup
DESCRIPTION
v4 of talk I give at ImagineK12 to engage early adopters and convert them into evangelists. Click around as I link to many resources that I mention.TRANSCRIPT
Engaging EducatorsBuilding Your Community
About.me
@Jessie_AroraTeacherSquare.org
edcrunch.org
“Utility drives adoption, community drives retention”Caterina Fake, Founder- Flickr & Hunch
When you connect with people, they want to help you
Communities Make Business Sense
“Make sure your product doesn’t suck”
- Dave McClure, 500 Startups
Did you really solve a problem?Did you discover a bigger problem to solve?
Tap into existing communities
Build your own
Teacherpreneur NetworksMuhammed Chaudhry
iSTEM: connected educators
Barnett Barry, Leanne Link
Join the Collaboratory- Classroom Practice Lab
Shawn Rubin#edtechRI
Susie Wise
OH Thurs [email protected]
Kate Meersschaert
NewLearningTimes, [email protected]
Conferences & EventsBe selective.
Track your target audience
For CUE Follow:@alicekeeler, @dianemaine @iteachag @cue
Take advantage of being small
Message and Momentum
Low Budget Storytelling
#esinstruct
- Comment on blogsComment on blogs
- - Leverage message boards
- Become a guest author
- Mini case studies
- Speak at events
- Start blogging yourself
- Educator Advisory Board
Tools Create Frequency Tips
- Custom background- Consistent hashtags 2-3 times/day
- Join chats- #edchat, #edtechchat-Consider Twitter ads ($0.03 CPCs) #TwitterBook
- Fan page- Groups Once/day
- EdgeRank- Pictures and links are more
effective than status updates
- Space to foster ongoing communication
Once/day - Encourage members to invite others- Host intimate conversations
- product details- guest bloggers- industry updates
Weekly/bi-weekly
- comment widget- videos
Early Adopters <3 Twitter
List of Top Edu Tweeters on edcrunch.org
Join Twitter Chats
EdgeRank= affinity * weight* time decay
Empowering Evangelists
Director of Teacher HappinessVirtual Interns
“Utility drives adoption, community drives retention”Caterina Fake, Founder- Flickr & Hunch