engaging employees to make an impact on sustainability...becc conference | nov 30, 2011 engaging...
TRANSCRIPT
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Connecting Sustainability to Staff: Employee Engagement Strategies
BECC Conference | Nov 30, 2011
Engaging Employees to Make an Impact on Sustainability
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Business Environmental Leadership Council
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Make an Impact: Employee Engagement
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• Founded in 1998 to bring together business leaders, policy makers, scientists, and other experts to provide credible information, straight answers and innovative solutions to address global climate change.
• As of Nov 9, the Pew Center on Global Climate Change is operating
under a new name and funding structure: The Center for Climate and Energy Solutions (C2ES)
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• Founded in 1998 to bring together business leaders, policy makers, scientists, and other experts to provide credible information, straight answers and innovative solutions to address global climate change.
• As of Nov 9, the Pew Center on Global Climate Change is
operating under a new name and funding structure: The Center for Climate and Energy Solutions (C2ES)
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Make an Impact Overview
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Empowering individuals and communities to take meaningful action to save energy, save money, and live sustainably
Make an Impact Overview
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Make an Impact: Workshops and Community Engagement
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• 8,000 people engaged over 15 schools in 4 states
• 14 million lbs CO2 and $1.7 million potential savings
Energy Efficiency Schools Challenge
Make an Impact: Schools’ Challenge
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Quantifying Success
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Make an Impact: Metrics and Reporting
• Reporting essential to Make an Impact
• Online metrics
• Website traffic, calculator registrations, potential and committed CO2
lbs avoided, potential and committed dollars saved, social media
engagement, e-newsletter signups, etc.
• Offline metrics
•Event attendance, volunteer hours, media mentions, etc.
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• 8,900 Calculator Registrations • 29,447,000 Potential Pounds of CO2 Avoided • $7,467,800 Potential Dollars Saved
• 4,090 Calculator Registrations • 24,078,370 Potential Pounds of CO2 Avoided • $5,836,842 Potential Dollars Saved
• 1,807 Calculator Registrations • 6,591,814 Potential Pounds of CO2 Avoided • $2,891,490 Potential Dollars Saved
Make an Impact: Program Results
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Creating Effective Engagement
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Employee Engagement: Overcoming Challenges
Challenges Solutions
Competing time commitments & priorities
• Easy to use, integrated, and tangible benefits • Visible buy-in from leadership
Varying interest & sophistication
• Range of engagement – from easy to intensive • Messaging on energy efficiency and dollar savings
Geographic diversity • Localized resources and programming – online/offline
Limited resources • Focus on practical and affordable
Difficulty tracking behavior change & impacts
• Comprehensive metrics and monthly reporting • Ongoing engagement and follow up
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• Lesson 1: Get C-Suite Buy-In • Lesson 2: Make It Relevant • Lesson 3: Plan for Ongoing Engagement • Lesson 4: Make It Measurable
Employee Engagement: Lessons Learned
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Katie Mandes [email protected]
www.c2es.org
Connecting Sustainability to Staff: Employee Engagement Strategies
BECC Conference | Nov 30, 2011
Engaging Employees to Make an Impact�on SustainabilityBusiness Environmental Leadership CouncilSlide Number 3Slide Number 4Slide Number 5Make an Impact Overview Slide Number 9Slide Number 10Slide Number 11Slide Number 12Slide Number 13Slide Number 14Energy Efficiency Schools ChallengeQuantifying SuccessSlide Number 17Slide Number 18Creating Effective EngagementEmployee Engagement: Overcoming ChallengesEmployee Engagement: Lessons Learned�Katie Mandes�[email protected]�www.c2es.org