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Engaging Mobile Campaign Sites

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Page 1: Engaging Mobile Campaign Sites - cliqtags.com...Engaging Mobile Campaign Sites. What's CliqTags? •A content management system for mobile-adapted interactive sites •All administration

Engaging Mobile Campaign Sites

Page 2: Engaging Mobile Campaign Sites - cliqtags.com...Engaging Mobile Campaign Sites. What's CliqTags? •A content management system for mobile-adapted interactive sites •All administration

What's CliqTags?

• A content management system for mobile-adapted interactive sites

• All administration is done in the cloud

• Each customer gets its own account

• Created sites can be customer-branded

• Smart pages types provide interaction: forms, payments, news feeds, sharing etc

• It's easy to work with multiple sites

• Detailed statistics enables follow-up

• Content can be time-controlled

Page 3: Engaging Mobile Campaign Sites - cliqtags.com...Engaging Mobile Campaign Sites. What's CliqTags? •A content management system for mobile-adapted interactive sites •All administration

What is it useful for?

• Place- and context-focused information for customers

• Information about the company

• Offerings

• Coupons

• Contests

• Surveys

• etc

Page 4: Engaging Mobile Campaign Sites - cliqtags.com...Engaging Mobile Campaign Sites. What's CliqTags? •A content management system for mobile-adapted interactive sites •All administration

What makes CliqTags unique?

• Multiple channels to the same content (see later)

• Content can be time-controlled on a site or page level• Alternative sites and pages can be prepared beforehand, and be

activated automatically (or manually) when needed

• Sites can be structured any way you like

• Simple navigation via obvious buttons

• The content is automatically mobile-adapted

• The content can be changed at any time, without affecting the access• Not the least important for QR codes, NFC tags and beacons

• CliqTags isn't locked to specifically marketing

Page 5: Engaging Mobile Campaign Sites - cliqtags.com...Engaging Mobile Campaign Sites. What's CliqTags? •A content management system for mobile-adapted interactive sites •All administration

Access methods

• QR codes (best for print)

• NFC tags (not iOS)

• Beacons (see later)

• SMS (bulk or request)

• E-mail (bulk)

• Digital ads (via mobile sites/apps)

• Wrapper apps (installed the usual way)

• Redirection (PC site to mobile site)

Page 6: Engaging Mobile Campaign Sites - cliqtags.com...Engaging Mobile Campaign Sites. What's CliqTags? •A content management system for mobile-adapted interactive sites •All administration

What's a beacon?

• A small device that signals an identity• The identity consists of UUID, Major ID and Minor ID

• A beacon doesn't send content

• Bluetooth Low Energy minimizes power

• Range is realistically up to 30 meter (line of sight)

• An app is required to interpret the identity

• Available in many variants with battery or USB and with different battery time, form factor etc

• Beacons can be configured in terms of identity, power, ping interval etc

* Beacon = iBeacon-compatible beacon

Page 7: Engaging Mobile Campaign Sites - cliqtags.com...Engaging Mobile Campaign Sites. What's CliqTags? •A content management system for mobile-adapted interactive sites •All administration

CliqTags' beacon solution

• Supports all fully iBeacon-compatible beacons

• CliqTags Beacon Reader associates beacon identities with sites in CliqTags (many-to-many)

• Detected content is shown as a smorgasboard where the user can select what's interesting

• Sites are created the normal way in CliqTags

• In the simplest case no development is needed

• Reliable beacons are provided via CliqTags Store

• CliqTags also supports Eddystone-URL

Page 8: Engaging Mobile Campaign Sites - cliqtags.com...Engaging Mobile Campaign Sites. What's CliqTags? •A content management system for mobile-adapted interactive sites •All administration

Beacon considerations

• Beacons don't have to be static• They can be put on vehicles and people

• Beacons can (and should) be hidden, to minimize impact on design and to minimize theft• yet, the signal is attenuated behind metal and water

• There are waterproof beacons for outdoor use

• Even phones/tablets can behave as beacons• This is how Apple uses iPads in certain stores

• Be clear about the user benefits

• Look at long-term value and use

Page 9: Engaging Mobile Campaign Sites - cliqtags.com...Engaging Mobile Campaign Sites. What's CliqTags? •A content management system for mobile-adapted interactive sites •All administration

Digital signage + beacons

• A natural combination

• Digital signage provides the immediate information

• Beacons transfer the information to the customer's phone

• Beacons are easily connected to the USB outlets of the screens• That way they become maintenance-less

• QR codes and links can be displayed on the screens as a complement

Digital signage at a mall

Page 10: Engaging Mobile Campaign Sites - cliqtags.com...Engaging Mobile Campaign Sites. What's CliqTags? •A content management system for mobile-adapted interactive sites •All administration

For more information

• http://cliqtags.com

[email protected]

cqt.se/cliqtags