Engaging Your Engaging Your Online OwnersOnline Owners

Why HowGetting Started

Why communicate with owners online?

More of your older owners move online daily All of your younger owners are already there They are talking about you online now, you

should be in that conversation Owner awareness of events and availability

create rental and use fee income Owners that use their vacations pay their fees Blogs and interactive websites are Newsletters

on steroids

The internet is graying

54,000,000 active users, age 55+

Information and leisure

Ask questions-Organize-Share

The social web Search News Blogs Networking Sharing

Video Audio Photos

*Easy to use *Free *Fast *Portable *Best Filter

They are talking about you now

What do they say?

What are they saying?

What are they saying?

Answer: Whatever they want…

…so if they are having these conversations about us…

…do we need to be involved?

…how do we get started?

What are my options? Ignore it Handle it in your office/on phone Address it in HOA / POA meetings Go where they are* Give them a place to go*

Common roadblocks

I don’t have time Tight budget I’m not a writer, what do I say? My brand does not allow it I’m not a techie It’s not my job

At the crossroads…

Go where they are…

Build a community for them…

Join their community(ies)

Listen first; find the influencers Be yourself Be honest Be helpful Make comments Start conversations Ask for feedback Use the good stuff Give credit

The goal is fitting in, then becoming an influence

It’s about being yourself Use your name Fit your space Use their language

Speak their language

Credit: David Meerman Scott, on “The New Rules of Marketing and PR”

Company Overview

Since its founding, Company Y has remained faithful in its commitment to producing unparalleled entertainment experiences based on its rich legacy of quality creative content and exceptional storytelling. Today, Company Y is divided into four major business segments… Each segment consists of integrated, well-connected businesses that operate in concert to maximize exposure and growth worldwide.

Speak their language

Disney is a great company. We like the movies they make, the kids love the cartoons and shows on their cable channels, and everyone should take a vacation at Disney World. Check out the pictures from our last trip http://tinyurlexample

Start a community

Do your homework* Pick a platform that fits; blog, forum, video Content; video, articles, news, links* Think like the host of a party Decide how to promote it* Commit to stay with it

About learning this stuff…

Got it: "Social Media Expert" is like when

The Daily Show calls one of their peeps the

"Senior X Correspondent"... it's satire. I get

it.

Mitch Joel

President; Twist Image

Teach yourself social mediaGet off the sidelines.

Get a gmail account

Sign up for the tools

Start reading blogs Pay attention to: style features comments media RSS links

Start by Listening

You need a filter

Build a free blog

Drag and drop design

Publish your blog

Blogware

Empower the members

Social Toolbox Email to a friend Spread your media around Social apps RSS Enable comments

Make it mobile

Make it mobile

Enable a conversation

They know what to do

Water it and feed it

Links from your website Put it in your newsletter Include it in owner mailings Add it to your email template/signature Announce it at owner activities Make it useful-Reasons to share it

Things to remember Own your blog URL Write like you talk Publish regularly Be patient, time builds communities Use your web savvy employees It’s not about you Lose control

Thank you

Let’s Connect… barry@askmando.com askmando.com SCG barrybrown Twitter @barry_brown Facebook Barry Brown Friendfeed Barry Brown

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