Engaging the

Millennials are digital nativessurrounded by multiple screens available at their �ngertips. These always-on users need mobile-optimized experiences to engage in instant communication. Millennials thrive in the age of “instant grati�cation” - where information, products and services are always available, primarily via social media on mobile devices.

80 million 18-34 year olds

(that’s 24% of the us population)

millennials + social mediaA generation that came of age in a world replete with media options, the freedom to exercise personal choice and program their own media day – even see themselves as “co-creators” of their media environment – have leveraged social networks as a central hub to share and discover information.

millennials represent 84%of Millennials are social media users looking to discover and share content.

98%of Millennials are more likely to engage with a friend’s post over a brand’s post

s

Millennials check their smartphones

per day43 x

so, how do millennials use social media?

19% 14% 13% 9% 7% 6% 5% 1% 0%

Instagram Tumblr YouTube Twitter Pinterest Google Plus Facebook Flickr LinkedIn

Millennials Other generations % di�erence

sharing & creating content drives social engagementMillennials will actively contribute to and share brand content, making it important to enable this type of activity for them. Millennials leverage social to crowd-source and make informed purchases.

CONNECT WITH US performics.com facebook.com/performics twitter.com/performics

39% share a link to a product or service.

38% post a picture of a product or service.

35% wrote about a product or service.

Sources:Crowdtap & IpsoseMarketerInSitesAll Twitter

Source:Market Strategies

Sources:eMarketer

IpsosMarket Strategies

Sources:BadgevilleAll TwittereMarketer

Multi-Screen Millennial