engaging the social employee: using twitter to empower employees to become brand advocates
DESCRIPTION
Eric will explore the concept of the social employee and identify practical ways business leaders can integrate this framework into daily operations. After the session, attendees will be equipped with the necessary tools to initiate the social employee transformation within their organization.TRANSCRIPT
▪
@SMSsummit ▪ Boston ▪ October 29-30, 2014
www.socialmediastrategiessummit.com
#SMSSUMMIT @EA_CLARK 10|30|2014
USING TWITTER TO EMPOWER EMPLOYEES TO
BECOME BRAND ADVOCATES
ENGAGING THE SOCIAL EMPLOYEE:
#SMSSUMMIT @EA_CLARK 10|30|2014
Eric Clark - @EA_Clark
Assistant Head of School
Woodward School for girls
www.about.me/ea_clark
3
#SMSSUMMIT @EA_CLARK 10|30|2014
• Define the role of the social employee
• Articulate the social employee framework to key stakeholders
• Identify ways to empower employees to become brand advocates
• Tailor the social employee framework to meet the needs of
individual brands
OBJECTIVES
#SMSSUMMIT @EA_CLARK 10|30|2014
EXPECTATIONS
1.INTERRUPTIONS
2.L IVE TWEETING - #SMSSUMMIT
3.FEEDBACK
#SMSSUMMIT @EA_CLARK 10|30|2014
#SMSSUMMIT @EA_CLARK 10|30|2014
#SMSSUMMIT @EA_CLARK 10|30|2014
Engaged
Integrate Social Into Everything We Do
Love Our Brand!
Collaborators
Listeners
Customer Centric
Empowered to Make Change
#SMSSUMMIT @EA_CLARK 10|30|2014
Culture
COMPANY NAME PRESENTATION TITLE 12|12|2012
TWO APPROACHES
C Suite
Middle Management
Middle Management
C Suite Entry Level Staff
Entry Level Staff
#SMSSUMMIT @EA_CLARK 10|30|2014
Starts here!
ENC BRAIN TRUST
Former Director of the
Center for Academic
Success
#SMSSUMMIT @EA_CLARK 10|30|2014
Former RD Media Specialist
@Extraverted Librarian
@ErinLibrarian0
9 @EA_Clark @Cberry21
MEET THE TRUST
#SMSSUMMIT @EA_CLARK 10|30|2014
• Break down silos
• Build communication
across campus
• Increase enrollment,
retention, and the overall
success of the college
• Professional
development
ENC BRAIN TRUST
COMPANY NAME PRESENTATION TITLE 12|12|2012
STARTS WITH
LISTENING
Prospective students
Current students
Faculty and Staff
Trustees
Administrators
#SMSSUMMIT @EA_CLARK 10|30|2014
VP of Student
Development
@JeffKirksey
VP of Spiritual
Development
@CoreyMacP
VICE
PRESIDENTS
COMPANY NAME PRESENTATION TITLE 12|12|2012
CONNECTED
#SMSSUMMIT @EA_CLARK 10|30|2014
BARRIERS
• Skepticism
• Minimal saturation
• Lack of training opportunities
• Any others?
#SMSSUMMIT @EA_CLARK 10|30|2014
#SMSSUMMIT @EA_CLARK 10|30|2014
LIKEABLE
MEDIA
Top
Down
Approach
#SMSSUMMIT @EA_CLARK 10|30|2014
CORE
VALUES
#SMSSUMMIT @EA_CLARK 10|30|2014
GETTING
STARTED
• Assess current culture
• Determine who will be involved
• Identify core values
• Implement training program
• Set goals and assess progress
#SMSSUMMIT @EA_CLARK 10|30|2014
#SMSSUMMIT @EA_CLARK 10|30|2014
ASSESSING
IMPACT
#SMSSUMMIT @EA_CLARK 10|30|2014
TOOLS OF THE
TRADE
#SMSSUMMIT @EA_CLARK 10|30|2014
#SMSSUMMIT @EA_CLARK 10|30|2014
#SMSSUMMIT @EA_CLARK 10|30|2014
#SMSSUMMIT @EA_CLARK 10|30|2014
QUESTIONS?
#SMSSUMMIT @EA_CLARK 10|30|2014
FIND ME
HERE • Website - www.ericalainclark.com
• Twitter - @EA_Clark
• Everything else - www.about.me/ea_clark