engaging through transparency - john crosby
DESCRIPTION
Engaging Through Transparency - John CrosbyTRANSCRIPT
ENGAGING THROUGH TRANSPARENCYBreaking the Traditional Model
Speed has never killed anyone.
Suddenly becoming stationary,
that’s what gets you.
- Jeremy Clarkson
The businesses that win in the future will be skilled at understanding
their customers and taking those learnings to market as quickly as possible.
Customers
Continuous Design
A Repeatable &
Scalable Business
Continuous Delivery
A Complex and Competitive Marketplace
ONLINE TRAVEL
Make the buttons bigger
VISIBILITY OF
WHAT IS COMING UPHYPOTHESIS
BACKLOG
8
• Costs up front but saves overall:
• Only build what we know customers want
• Saves wasting effort building feature nobody uses
• Incremental build out, continuous learning
• Stats on loyalty
• Brand Awareness
• Publicity
TEAM
Capability
New Approach
Risk Mitigation
Deliver on
Business Case
Sharpen
The Sword
Product
Competency
Innovation at
Max Speed
High Reward
Opportunity
Assessment
Respond to
Market & Customer
Needs
EfficiencyBuild the
Machine
Humming
Machine
Multi LanguageCurrency
InnovationEngine
Cycle Time
DevelopmentCapabilityGlobal Mobile
Platform
MobileRevenue
Share
Organisation Enabled
AttractTop
Talent
Energized Teams
CREATING A VISION AND STRATEGY TO GET THERE
LMN HOTEL
Traffic
(’000)
Conversion
Booking
ABV
TIV (₤’000)
Revenue (₤’000)
LMN UK FR ES IT
LAYING THE LEAN FOUNDATIONS
Scorecard
• Cultural change in company
• Company-wide not just team / IT
• Co-ordination of change
• Communication of change
• Etc.
What are the problems that other companies are likely to face:
ISSUES OR PROBLEMS
• Define the problem you want to solve, create hypotheses to
validate or invalidate assumptions
• Communicate clear organisational and team goals through Product
Scorecards, product and tech vision and principles
• Target reduced cycle time from concept to customer through
Continuous Design & Delivery
• Co-located, multi-disciplined, empowered team
• Get out of the building and talk to your customers to understand their
problems
TAKEAWAYS
