engaging today’s consumer

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Engaging Today’s Consumer

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Post on 22-Jan-2015

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DESCRIPTION

This presentation has been converted to a generic format from its original format for a client's franchisees which included specific slides on their social media metrics and store sales.

TRANSCRIPT

  • 1. Engaging Todays Consumer

2. Brands Are Under Threat
- The number and velocity of marketing messages has increased exponentially
- Central authority figures are no longer authoritative
- Brand relationships are based more on cultural phenomena than quality or reliability
- Trust is not a givenit is earned, cultivated and rewarded
3. Old Brand Model
4. Pushes down to the customer!
5. 6. Todays Consumer is
More educated
More sophisticated
More technologically advanced
7. Todays Consumer is also
More educated
More sophisticated
More technologically advanced
More diligent
More cautious
More anxious
8. Todays Consumer is
More educated
More sophisticated
More technologically advanced
More diligent
More cautious
More anxious
THAN EVER BEFORE!
9. New Brand Model
Rather than a monologue to the masses, its engagement among managers, employees and customers
That seeks to build sustainable relationships with all brand stakeholders and create champions that spread the word
10. 11. 12. 13. Especially brands with repeat customers!
14. 15. 16. 17. Relevant
Pertinent
Informative
Not just regurgitation!
18. 19. 20. 21. Relevant
Pertinent
Informative
Not just regurgitation!
22. 23. 24. 25. 26. 27. 28. Relevant
Pertinent
Informative
Not just regurgitation!
29. Its all about engaging todays consumers
30. Its all about engaging todays consumers
not selling them!
31. If nothing else, let me leave you with one thought today
32. There shouldnt be a difference!
YOUR LOCATION
33. Do you need assistance?
832-838-4822
[email protected]