engaging with camp families year-round
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This is my presentation from the 2013 ACA Tri-State Conference. I spoke about the opportunities to engage new and existing families with your summer camp, even when it's not the summer! Topics covered include: Blogging, Web Design, Analytics, Social Media, Webinars, and other issues. This presentation also can be re-made to reflect the opportunities available to all businesses as a way to engage customers.TRANSCRIPT
Engaging with Camp Families
Year-Round
Matt Raglandtwitter @mattragland
#TriStateCamp13
Welcome
Assistant Director
Landlord,TeamHouse.co
Time TogetherWhy this Matters
Websites & Blogs
Social Media & Tools
Community Connection
Q&A + Demos
The Power of Why
WHY
WHAT
HOW
Why This Matters
Because “camp plays a significant role in a child’s development”
Growing social influence and opportunity, for
better or worse
“Social Proof”
Facebook LikesTweets & Re-TweetsReviews on Yelp, Google, & more
Today’s buyer is armed with a
wealth of information,
combined with the experiences of
friends and total strangers online
How You Recruit, Write,
& Speakmust Adapt
One-Word Equity
= Growth
One-Word Equity
Obama ’08 “Change”
Obama ’12 “Forward”
What’s the Point of Your Website?
11%
27%
9% 16%
36%
Dates & RatesAbout UsWhy Us?Misc Above the FoldBelow the Fold
89% of clicks above the fold
6 Month Visitor Flow
What’s the Point of Your Website?
1. To learn “WHY” you exist2. To gather information i.e. dates & rates3. To give you money
We are in the Connection Economy
We Needto CreateValuable Content
Blogging
You have the opportunity to share helpful, valuable information
with thousands of people!
Blogging
Create Email
Promote Follow Up
Blogging
5 Reasons How or WhyThe Secret to...How I Learned to...What I Learned From...
What We’re ReadingVideos to Inspire YouExpert InterviewsThe Magic of...
mattragland.com/uses/10-blog-post-frameworks
Blogging
Create Email
Promote Follow Up
"You would be interested to know that your article 'Seven Critical Character Traits in Growing Children' was very moving to us. In fact, I sent it to several of my colleagues that have children, and we also discussed it as a family. What you do does make a difference!" - Alan K.
Why This Matters
Because “camp plays a significant role in a child’s development”
Effective Social Media Use
Most Popular
Ads & Promotions
Easy to Share
Fastest Growing
Visual
Simple, pushes to FB
It’s Google!
Impacts search ranking
Links directly
Why Google+ Matters
WebinarsReach new families across the world
Different times of day
No travel involved!
Recruiting & CommunityLive Q&A sessions
Walk parents through the packet
What to expect on Opening Day
Expert guests
Podcasts?Here’s the bottom line: if you are podcasting, you are a media outlet. “You are a publisher.”
2012201120102009200820072006
0 7.5 15 22.5 30
% of People who have listened to a podcast
Source: Edison Research
Tupperware Parties?
Moms buy & sell your camp
Target, Train, Incentivize, & Customize
SO...
“New” AdvertisingThese methods are highly targeted, relatively cheap,
and can be analyzed for conversions
Thanks for being here!
@MattRagland828.712.2524
teamhouse.co/aca-tri-state-resources