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Engaging with International Education Customers Presented by Angel Lozano Director of Institutional Advancement

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Engaging with International Education Customers

Presented by Angel LozanoDirector of Institutional Advancement

MY STORY

• I currently work for TASIS The American School in England.

• Previously, I worked for NLCS Jeju, a British International School in South Korea.

• I am a journalist. Media background.

Page 3: Engaging with International Education Customers · •Independent schools contribute to the UK economy with almost £1bn. Boarding Schools in the UK: 500 Boarding students in the

EDUCATION GENERATES BILLIONS FOR THE UK ECONOMY

• Britain’s education sector remains one of its most lucrative international assets*.

• Its exports overseas generate almost £20bn for the UK economy.

• Independent schools contribute to the UK economy with almost £1bn.

Boarding Schools in the UK: 500

Boarding students in the UK: 23,000

Boarding students at TASIS: 188

*UK Gov information

Page 4: Engaging with International Education Customers · •Independent schools contribute to the UK economy with almost £1bn. Boarding Schools in the UK: 500 Boarding students in the

UNDERSTAND BOTH YOUR PRODUCT/SERVICE AND YOUR AUDIENCE

• We offer an Education Experience.

• You need to be passionate about what you offer.

• TASIS has 653 students, day andboarding, from 56 COUNTRIES.

• Our product is PREMIUM.

• Our client could reside in any continent.

Page 5: Engaging with International Education Customers · •Independent schools contribute to the UK economy with almost £1bn. Boarding Schools in the UK: 500 Boarding students in the

HOW DO WE ENGAGE WITH OUR CUSTOMERS?

Inbound Marketing to attract customers

Page 6: Engaging with International Education Customers · •Independent schools contribute to the UK economy with almost £1bn. Boarding Schools in the UK: 500 Boarding students in the

TRADITIONAL MEDIA IS STILL IMPORTANT

https://www.youtube.com/watch?v=EWCmATbBpJE

Page 7: Engaging with International Education Customers · •Independent schools contribute to the UK economy with almost £1bn. Boarding Schools in the UK: 500 Boarding students in the

HOW DO THE CUSTOMER FIND US?

• Through Technology:online (Google Search)

• Traditional ways:

1- Word of Mouth.

2- Educational agent for boarders and relocation agency for day students

Page 8: Engaging with International Education Customers · •Independent schools contribute to the UK economy with almost £1bn. Boarding Schools in the UK: 500 Boarding students in the

TYPES OF ENGAGEMENT

1. Engagement to attract customers.

2. Engagement to convert customers

Innovation & Creativity

Professionalism & TRUST

Soft Skills (empathy)

Page 9: Engaging with International Education Customers · •Independent schools contribute to the UK economy with almost £1bn. Boarding Schools in the UK: 500 Boarding students in the

THE EXTRA MILE

Page 10: Engaging with International Education Customers · •Independent schools contribute to the UK economy with almost £1bn. Boarding Schools in the UK: 500 Boarding students in the

GRACIAS

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