engaging your grassroots activists
DESCRIPTION
ENGAGING YOUR GRASSROOTS ACTIVISTS . The Leadership Institute. Grassroots Engagement. Grassroots Engagement. Grassroots Engagement. Ladder of Engagement. Social Media Engagement. Membership Development. Grassroots Fundraising. The Leadership Institute. Grassroots Engagement. - PowerPoint PPT PresentationTRANSCRIPT
ENGAGING YOUR GRASSROOTS
ACTIVISTS
The Leadership Institute Grassroots Engagement
The Leadership Institute Grassroots Engagement
Grassroots Engagement
Grassroots Engagement• Ladder of Engagement• Social Media Engagement• Membership Development• Grassroots Fundraising
Ladder of Engagement
The Leadership Institute Grassroots Engagement
The Leadership Institute Grassroots Engagement
Ladder of Engagement
“the idea that people are likely to become
supporters of your organization by taking
easy actions, but can be consciously led to take
harder and harder actions.”
Netroot Foundation
The Leadership Institute Grassroots Engagement
Ladder of Engagement
The Leadership Institute Grassroots Engagement
Grassroots Engagement
Social Media Engagement
The Leadership Institute Grassroots Engagement
The Leadership Institute Grassroots Engagement
Digital Media
OK. Grassroots Engagement is important!
BUTHow do I build an ONLINE NETWORK
of Grassroots Activists to Engage??
The Leadership Institute Grassroots Engagement
Social Media Engagement
Social networks
The Leadership Institute Grassroots Engagement
The Leadership Institute Grassroots Engagement
Social Media Engagement
The Leadership Institute Grassroots Engagement
Social Media Engagement
• Decide which social media platforms you will use?
• Complete branding information on ALL platforms
• Info should be consistent against all platforms• Connect the platforms
The Leadership Institute Grassroots Engagement
Facebook Tips
The Leadership Institute Grassroots Engagement
Facebook Tips
• Posts between 100 and 250 characters get about 60% more likes, comments and shares.
• Photo albums, pictures, and videos get 180%, 120%, and 100% more engagement respectively.
• The best way to get people to like or share a post is to ask them to like or share it.
The Leadership Institute Grassroots Engagement
Facebook Engagement Comparisons
RNC DNC
1275395
622,061
48,654 59,816
Likes Talking About This
The Leadership Institute Grassroots Engagement
Twitter Tips
The Leadership Institute Grassroots Engagement
Twitter Tips
Maximize interaction on Twitter. The best way to get people to retweet
something is to ask them to retweet it.
The Leadership Institute Grassroots Engagement
Social Media Monitoring
TweetDeck Hootsuite
The Leadership Institute Grassroots Engagement
Digital Media
Website & Social Media Platforms are humming.
Now what?
MEMBERSHIP DEVELOPMENTBuild, Manage, Mobilize
Membership Development
The Leadership Institute Grassroots Engagement
Build | Manage | Mobilize
The Leadership Institute Digital ActivismThe Leadership Institute Grassroots Engagement
Building a List
The Leadership Institute Grassroots Engagement
The Leadership Institute Digital Activism
Building a List
List building methods Offline Methods (canvassing, events) Website Signups Social Media Signups Landing Pages Online petitions Online advertising List rentals and exchanges
The Leadership Institute Grassroots Engagement
Managing a List
Email Marketing Platforms. Infusion Soft MailChimp Constant Contact Campaign Monitor iContact aWeber
The Leadership Institute Grassroots Engagement
Managing a List
You MUST have an email system to be able to manage list effectively
Build Lists Send email broadcasts Nurture sequences Results of email campaigns Analytics, split testing and optimization
The Leadership Institute Grassroots Engagement
Mobilizing a list
The Leadership Institute Grassroots Engagement
Mobilizing a fundraising list
The Leadership Institute Grassroots Engagement
Mobilizing a list
Use specific calls to action. Invite people to campaign events Identify campaign volunteers Solicit campaign donations Turn out your supporters to a rally Encourage people to signup on website
Grassroots Fundraising
The Leadership Institute Grassroots Engagement
The Leadership Institute Grassroots Engagement
Grassroots Fundraising
Fundraising doesn’t happen by accident.
Technology is your friend.
The Leadership Institute Grassroots Engagement
Grassroots Fundraising Plan
• What is your organization purpose? Why are you trying to raise funds?
• Set Realistic Fundraising Goals.
• Design a Plan for Engagement
• Online vs. Offline Tactics
• Utilize Technology
• Motivate, Lead and Reward
The Leadership Institute Grassroots Engagement
Grassroots Fundraising
The Leadership Institute Grassroots Engagement
Grassroots Fundraising
NATIONBUILDER.COM
The Leadership Institute Grassroots Engagement
Grassroots Engagement – In Review
• Ladder of Engagement• Social Media Engagement• Membership Development• Grassroots Fundraising
The Leadership Institute Grassroots Engagement
Questions?GroundGameHQ.com/leadership-institute