engine parts suppliers vary across the board in the …...june 2009 | 9 photo courtesy of mark...

8 Performance Racing Industry | June 2009

an economy where

home and automobile sales have fallen through the floor, and credit is tighter than the tolerances in an F1 engine, it should come as no surprise to anyone that new performance boats are not exactly flying off of showroom floors. However, this trend holds its share of opportunities for racing entrepreneurs.

“Boats are definitely a luxury item, and we are seeing signif-icant cutbacks in OEM orders,” said Tom Veronneau at Livorsi Marine in Grayslake, Illinois, a supplier of gauges, dash panels, controls, headers, and other products for the marine, off-road, and auto racing markets.

As a direct result of those slowed sales, Veronneau and others we spoke with in the performance marine industry reported upbeat news for the aftermarket as enthusiasts refur-bish and upgrade their existing craft for an additional year or two of service.

“People who can’t afford, or get financing for, a new boat,

guy who might have stepped up in the past is looking at his boat and saying, ‘I might be better served to put my $5000 or $10,000 back into this boat and let it last me two or three more years.’ So that segment of our market is strong...and there’s still opportunity.”

Drag Boat Racers Unite!By all accounts, despite record fuel prices and the economic

downturn, marine racing left a very decent 2008 season in its wake...and is looking forward to more of the same in 2009. Several sanctioning organizations had big news to report.

“I almost feel guilty saying this, but we’re going into our biggest year ever,” enthused Charlie Fegan of the International Hot Boat Association (IHBA) in Bosque Farms, New Mexico, who told us that all US drag boat racing has been united under the Lucas Oil Drag Boat Racing Series for 2009. The new series will bring the IHBA, Southern Drag Boat Association (SDBA), St. Louis Drag Boat Association (SLDBA), Columbia Drag Boat

or just prefer to sit on their current one for now, are investing in upgrades to enhance the performance and appearance of their old boats,” explained Marilyn DeMartini of PR Power in Fort Lauderdale, Florida, who represents both Latham Marine, which offers more than 17,000 performance parts and compo-nents such as steering systems used in both pleasure cruis-ing and boat racing, and the international Powerboat P1 World Championship organization that is looking to bring a high-pro-file P1 race to the US in the next year or so.

According to Scott Price at Hardin Marine, Palm Coast, Florida, a supplier of strictly marine-based products to both the OEMs and the aftermarket, “The OEM boat builder share of the market is off based on the sheer lack of financing. What we see instead is the end-user, rather than buying a new boat, turning around and refurbishing his existing one. The

Association (CDBA), and Kentucky Drag Boat Association (KDBA) under a single rulebook, uniting approximately 900 race teams, both pro and sportsman, across the country.

“We’ve been involved with Lucas for seven years and they’ve been our series sponsor,” explained Fegan. “Two years ago, they started doing our TV shows in-house and they started doing quite well, and our ratings continue to grow on Speed Channel. They’ve had wonderful success with it and are now looking to some more race sites outside of just what the IHBA has, so they’ve formed this series with all of the associations to get out there and really sell the sport of drag boat racing.”

“We are very proud of this historic alliance,” stated Bob Patison of Lucas Oil Products, Corona, California, who said the newly unified series will consist of 46 events in 10 states and will be featured in prime time for 13 weeks on Speed. “We

9June 2009 | www.performanceracing.com

Photo courtesy of Mark Sharley and ULHRA.

The opportunities for engine builders and engine parts suppliers vary across the board in the marine

market, depending on the type of racing. Some classes are essentially stock as purchased and other classes are anything goes, reported one contact. However, there are specialist performance engine builders who do successfully build engines for both cars and boats. Photo courtesy of Ilmor Marine Engines/ARP Inc.

have seen the potential of drag boat racing through our years

of involvement with the IHBA series. Now that everyone has united with one common goal, we can

bring something truly special to the race fans.”Beverly Stokes of Drag Boat Review, Eufaula, Oklahoma,

also had high hopes for the new series. “In 2008, there were upwards of 150 race participants competing under the sanc-tions of the IHBA and the SDBA, which hosts the largest con-tingent of racers across the country,” she said. “With the recent agreement between Lucas Oil Products and the top five sanc-tioning bodies in the United States to begin running a tele-vised national series, 2009 may very well prove to increase participation by 20 to 30 percent.”

The Race Scene“As of last season, boat racing was not affected very much

here or in the rest of the world,” said Charles Strang of Antioch, Illinois, former president and current VP of the Union for International Motorboating (UIM), headquartered in Monaco. The marine equivalent of the Federation Internationale de l’Automobile (FIA), the UIM is composed of organizations in 52 nations that conduct boat racing under its established rules,

including the US’s American Power Boat Association (APBA), based in Eastpointe, Michigan.

“We’re cautiously optimistic,” stated Mark Weber, president of the APBA and event director for its prestigious Gold Cup hydro-plane races on the Detroit River, who reported a good 2008 season. “We thought we were really going to see a decline in participation because of the fuel costs, and it didn’t happen. I was surprised at that, I have to say, because these are sports-man racers, racing out of their personal accounts, they’re not heavily sponsored. There are obviously a lot of people that are dedicated to the sport that they love.”

APBA has made no cutbacks to its 2009 season, includ-ing the high-powered Super Boat International (SBI)/APBA Offshore series, whose opener returned to Miami in April for its 19th year. New to the schedule this year is Michigan City, Indiana, on the southern shore of Lake Michigan.

“From listening to the racers and everything else, everybody intends on participating and running the circuits they have in the past,” said Weber. “While none of the venues are dropping off, they are continuously finding it challenging to keep their prior sponsorship commitments or levels of commitment, and that has obviously been a struggle.”

To keep APBA moving full speed ahead, Weber noted that his whole platform as president “has been to remove the barriers

By Virginia DeMoss


of entry,” and two major programs that will be put into place over the next two years were designed to do exactly that.

APBA now has its own driving school, which was poised to launch at the end of May in Dayton, Ohio. Noting that the Junior Class driving school is only $50, and the most advanced school is just $200, he said, “We’re making it easy for people to find out if they like our sport.”

If they do, the organization is also low-ering the cost barrier for getting involved. “Our board of directors has contracted a company to build a spec boat for a one-design race class, much like, say, a Legends car, that will make it very easy to get involved in power boat racing as a motorsport,” explained Weber.

William Muncey, of Unlimited Light Hydroplane Racing Association (ULHRA) in Monroe, Washington, said that all the powerplants used in ULHRA competi-tion are automotive in origin. “Many of the components are acquired over the counter at the local auto parts store,” he explained. “It is a common myth and mis-conception that the engines are marine versions for marine use. They’re purely automotive high performance.”

Muncey also mentioned that business opportunities are possibly a little stron-ger in the marine market. “Television cov-erage is less expensive to create, and brand awareness for sponsors is perhaps more effective than other types of motor-sports,” he stated. “Hydroplane racing is extremely demanding on equipment. Inadvertently, if a product can survive or excel in this environment it will serve as an irrefutable test of quality.”

The cost of creating a boat race is rel-atively small, Muncey mentioned. For spectators, some locations have bleach-ers set up, but most race sites simply need a large slope to lay down a blanket, according to Muncey. As an example, Lake Washington near Seattle accom-modates hundreds of thousands of spec-tators over the course of their annual August event, he noted.

The healthiest class for ULHRA is its Unlimited Light category of hydroplane because “this is the only class of motor-

sports that actually encourages small block power to compete equitably against big blocks, and supercharged engines to compete against naturally aspirated boats,” Muncey said.

Full Speed AheadNews was upbeat from APR Events

Group, New Martinsville, West Virginia, whose national APBA-sanctioned F2 and F3 tunnel boat tour, the Powerboat Superleague, has actually added two events in major markets for 2009, includ-ing Memphis, Tennessee. “I thought 2008 would be a hard act to follow, frankly, but I think we’re going to ace it,” said Sherron Winer.

Winer theorized that with the economy keeping folks closer to home, cities are looking for ways to keep them happy and benefit from some of their entertainment dollars. Promoting the boating events for 23 years, APR partners with local enti-ties to produce the waterfront shows in such cities as Pittsburgh, Pennsylvania; Marietta, Ohio; Peoria, Illinois; and Pensacola, Florida.

For those planning to make the crossover from auto racing into the marine market, the good news is that many manufacturers of race car components also offer products for boats. However, do keep in mind that many of these marine parts are designed to hold up in a more brutal environment that features salt water, sun, extreme vibration, and the need for durability. As one contact noted, the marine race market is very demanding on equipment, and if a product can survive or excel in this environment, it will prove its quality. Photo courtesy of Alan Radue and APBA.

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“The Convention & Visitors Bureaus love us,” Winer said. “We fill the hotels and restaurants, buy gasoline...we are extremely important to these communi-ties on the weekends we are there. We build a street festival around the boat races and give a lot of people reason to come downtown. The local communities and economies truly benefit.”

“We see a very good year ahead, even with the economy the way it is,” agreed Ron Polli of the Offshore Super Series (OSS), which is based in Toms River, New Jersey, which ran its first race of 2009 in Biloxi, Mississippi, in front of a record crowd of 45,000. At the end of the season, when spectators aren’t shivering in jackets, Polli said crowds on Florida’s beaches can reach 250,000. A total of eight events take the series to Louisiana, Alabama, Missouri, Kentucky, and three stops in Florida, each drawing 25 to 35 boats. The Worlds in Jupiter, Florida, at the end of the season are expected to attract 50 teams.

OSS has added five new classes to its existing six for the 2009 season, and is switching over to what Polli described as heat racing. “The boats used to go out and just run an 80- or 100-mile race, came back in, and it was over,” he said. “We can only do this at certain loca-tions where there’s dockage available close to the race course, like Biloxi, but the boats will now go out, run half the distance, come back in, and basically have a two-hour pit stop where they can make various modifications. So instead of running three hour-long races, we’re going to run six half-hour races.”

Poker Runs Drawing RacersMany of our contacts told us that poker

runs, and other forms of recreational power boating, are among the hottest segments of the marine market.

“The guy who used to go and race is more inclined to go to a poker run now,” said Livorsi’s Veronneau, who told us he is seeing some sponsorship coming out of racing and into this segment of the marine market, pointing to Budweiser as a prime example. “I think poker runs are taking over the racing.”

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Putting the Power in BoatsThe opportunities for engine builders

and engine parts suppliers vary across the board, depending on the type of racing. “We have classes that are essen-tially stock as purchased, and other classes where virtually anything goes,” said the UIM’s Strang. “There are spe-cialist performance engine builders who build engines for both cars and boats.”

“Last year, that door was closed, because all of our classes ran Mercury racing engines that are sealed from the factory,” said Polli of the OSS. That door opened this year with the introduction of four new Pro-Am classes, plus a power-to-weight-ratio class, “which allow any engine manufacturer, any drive, any pro-peller. Basically, any propulsion system you want to come up with you can run in those classes now. We finally have the ability to have any engine manufacturer come in and show off their stuff.”

Stokes said there absolutely are pos-sibilities for performance automotive engine builders and parts suppliers in this market. “The components utilized in the engine of a drag boat are virtually identi-cal to those used in those of our asphalt counterparts,” she stated.

“We make marine-specific manifolds,” said Billy Mitchell at World Products, Ronkonkoma, New York, “but a block is a block and a head is a head, and in terms of those, they’re using the same things in boats that they would in cars.”

That’s not to say crossing over from automotive engine building is a simple task. “It’s definitely different,” said Mitchell, whose marine engine customers include Teague Marine, Chief Engines, and Flagship Marine. “What works in a race car does not necessarily work in a marine application. It’s such a brutal environment that you’ve just got to cover all of your bases or it isn’t going to hold up. Even something as simple as an oil pan—if you use a regular automotive oil pan, chances are it’s going to crack,” he said, noting that while most of the parts come from automotive performance sup-pliers, they’re different versions built for greater strength and durability.

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Sea-faring EnginesSunset Racecraft, Lubbock, Texas,

builds about 550 drag race engines a year and another 50 to 60 marine engines, used primarily in poker run and other recreational boats. “It’s very differ-ent,” said Tracy Dennis, who told us the average marine engine costs at least twice as much as its auto racing coun-terpart. “Whereas the drag engines are 8000-rpm motors that are run for six, seven, eight seconds at a time, these are more endurance type engines that may have to run 6000 or 6500 rpm for 200 hours.

“Most of the manufacturers that we have in the performance industry offer marine type pieces...like Callies crank-shafts, which we use in our marine engines,” said Dennis, who also uses Manley components and Brodix heads specifically designed for the marine market. “The cylinder heads, valve equip-ment, and camshaft technology is all drastically different,” he said.

Dennis believes engine builders can make the crossover, however. “There’s an unexplored market over there that needs to be looked at.” For himself, he dabbled in the marine market for a number of years, and then got serious about it four or five years ago when he ended up with a powerboat. “I saw a need in the market,” he said.

“I think you need to go out to the lakes and get involved,” Dennis advised. “There are poker runs all across the country, and that’s how I got brought into it. On an off-race weekend, we went to a poker run and got interested in the boats and got to talking to people about how they ran the motors and what not. We basically came back and designed an engine around that. So then we purchased a boat our-selves to try all of this technology on, and we use it for R&D.”

If an engine builder isn’t familiar with the marine market, that’s where companies like Hardin Marine come in, according to Price. The company boasts a 200-page catalog of marine products. “We supply the parts that allow a guy to take his stan-dard performance engine and marinize

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it so it’s now a marine engine.” There are no internal engine components among such offerings as exhaust, oiling, and cooling systems.

Parts ManifestOur contacts told us that there are

plenty of products that cross over from automobile to boat racing. “We use some automotive parts in our particular kind of boat racing,” said Winer of the Powerboat Super League, pointing to things like spark plugs, fuel pumps, lubricants, and race fuel.

“Boat racing is expensive, and people who do it can usually afford it,” said Fegan at IHBA. “They’re all driving brand-new trucks and semis, and so on.” With the Lucas Oil tie-in, racing lubricants are a natural crossover in this market, according to Fegan, along with “spark plugs, batteries, battery boxes, starters, custom fabricated parts, and lots of chro-

moly tubing, carbon fiber and space-age plastics, and titanium.

APBA’s Weber noted a number of crossover items from automotive to marine racing, “especially a lot of the safety products like harness systems, radios, bolt-on equipment. And in terms of the camshaft, electronic ignition, after-market cylinder head manufacturers, we’re all using the same companies as in automobile racing.”

As in auto racing, timing and scoring

is a major issue in this market, which Livermore, California-based dBcom has applied its technology to the marine racing industry, David Benzel said.

“Our Automated Racetime Marine Timing and Scoring System, perfected two years ago, now allows clubs, orga-nizers, and promoters to provide a higher quality race experience that the rest of the racing world takes for granted,” con-tinued Benzel.

“For the first time, dBcom’s Automated Racetime Marine Timing and Scoring System provides accurate and timely results for qualifying, race events, and heat races,” he added. “All lap times are recorded with high accuracy and can be printed out immediately after any event or posted on the web. In addition, the use of dBcom’s system makes it possible to use fewer personnel to provide timing and scoring.”

Braille, in Sarasota, Florida, offers a new line of marine high-performance, lightweight, AGM (Absorbed Glass Mat) Endurance Batteries, which are available in many sizes. Braille’s warranty and per-formance features are available with its battery accessories and chargers.

“We ship our batteries fully charged and certified to prevent dead on arrivals and offer higher levels of quality control,” said Lori Gaines. “With increased safety in mind, they are dry-cell and do not

Poker runs (seen here) and other forms of recreational power boating are among the hottest segments of the marine market. Poker runs provide a less regulated way for people to race their boats, but still show off the horsepower and speed of their water-bound machines.


leak acid in the event they’re inverted and can be shipped with no hazardous material issues.”

“Gauges are where we’ve seen the biggest crossover,” said Veronneau, who told us Livorsi is also a supplier of marine headers.

“In drag boat racing, the same need for automotive specialty equipment is shared in all classes from river racer to top fuel,” said Stokes at Drag Boat Review. “The possibilities are endless, whether it be for A-N fittings, braided lines, pistons, rings, bearings, rods, rocker assem-blies, or storage solutions for the shop and trailer. Head and neck restraints and similar safety devices have really become a hot market in the drag boat racing com-munity,” she added.

“As performance levels climb, so does the demand for quality performance products that meet the intense demands of marine engine builders and racers,” stated Jesse Powell of Aeromotive, Lenexa, Kansas. “They need quality prod-ucts that can stand up to harsh condi-tions, and in many cases, performance automotive products are a good fit for the marine market.

“What any retailer should look for are proven automotive performance manufac-turers that have taken the time to under-stand the marine market and qualified their products for marine use,” he said. “At Aeromotive, we have taken an entire line of performance automotive products, qualified them for marine use, and even certified them with the US Coast Guard. We changed the coatings to ensure a quality, corrosion-resistant finish. We know that our marine products must meet harsh demands and therefore require even more testing than some of our high-end automotive racing products.”

Latham Marine spokeswoman DeMartini also ticked off a long list of automotive performance companies active in this market, including Whipple Superchargers, and said the demand is increasing as the range of engines being used broadens both here and on the international race scene such as in P1. “The door is wide open to a lot more,” she said. z

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engine parts suppliers vary across the board in the …...june 2009 | 9 photo courtesy of mark...

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