engineering development new products. - 2 - new product idea funnel trade shows visits to customers...
TRANSCRIPT
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Engineering Development
New Products
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- 2 -
New Product Idea Funnel
• Trade Shows
• Visits to Customers
• Input from Rep’s
• Input from Sales Mgr.
• Existing Products
• New Technologies
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- 3 -
Product Approval Process
Business PlanBusiness Plan Functional Spec.Functional Spec. Planning Spec.Planning Spec.
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Business Plan
• The business case must be made.
• Describe product & objectives
• Analyze Market
• Competitive Analysis
• Marketing Strategies
• Product Cost Analysis
• Does Conclusion support moving forward?
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Functional Specification
• Everyone is on the same page
• Key Technologies
• Opportunistic Features
• Physical & Electrical Specifications
• Agency Approvals
• Support Services
• Production Impact
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The Planning Specification
• Marketing roll-out plan is detailed
• Engineering Plan & Schedule
• Product price & CGS
• Planned Return on Investment (ROI)
• Final Recommendation
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Product ROI Example
• Assumed NRE was $75K
• Product Life of 10 years
• CGS is half of sell price
• Breakeven @ 2 years• Total return 7 times
investment
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Detailed Design
• Create Schematic & Design PCB
• Create BOM by Route
• Firmware/Software
• Mechanical Design
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- 9 -
Design Review
• Manufacturability
• Changes to Spec’s?
• Design Risks
• CGS Update
• Budget & Schedule Check
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Prototype Verification
• Assembled using production processes
• Test Outline
• Recurring Tests– Product Test
Requirements (PTR)
• Non-recurring Tests– Environmental– ESD Tester Shown
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Prototype Validation
• Validation follows Verification
• Third party Labs
• CE EMC Directives
• UL for Safety
• Shock & Vibration
• MTBF
• Customer “beta” test
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Product Documentation
• New Product Process Checklist
• New Component Items in ERP
• New Product Items in ERP
• On-Line Product Design Archive
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Product Activation
• Project Engineer Formally Approves
• Prefix “(PROTO)” removed from ERP
• Production builds to forecast
• Engineering closes project
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Thank You!
• Thank you for participating in the 2011 National Sales meeting!