engineering the evaluation funnel pecha kucha
DESCRIPTION
This is a presentation I gave at the 2008 Business of Software Conference about how to use funnels for downloaded software. It follows the Pecha Kucha format (20 slides @ 20 seconds each)TRANSCRIPT
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Goal conversions per day on Google Analytics.
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Funnel shows path to conversion and drop-off.
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Funnels are easier to make on the web.
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Funnels can sometimes be an uncomfortable fit.
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These factors don’t add – they multiply!
Steve Pavlina
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When a new version comes out with new features, we see a sudden, undeniable, substantial, and permanent increase in revenue.
Joel Spolsky
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Communication is key.
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Don’t be creepy.
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Seth Godin
In order to get permission, you make a promise.
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Funnels have multiple entry points.
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Contact your evaluators.
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Currently, 90% of our users answer "Yes".
Gabor Cselle
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InstallAware has built-in support.
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Take your first time users on a ride
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Best first-run experience I have ever seen. Note that you NEVER run into "So what do I do next?"
Patrick McKenzie
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Wil Shipley
Since the store runs as a sheet inside your application, it provides a very secure feeling to the user.
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Don’t overdo it.
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About the CS3 installers and updater: We know. Painfully.
John Nack (Adobe)