INTRODUCTION

• Business chosen : Chinese Food Restaurants

• Comparison between 2 businesses, at the same location : Leng Hiang vs The Oriental Restaurant

• Both restaurants location: BANDAR MENJALALA, KEPONG

• Both restaurants have more than 10 years of experience

• Comparing differences between the business of the two restaurants

V.S.

The Oriental Food Restaurant Leng Hiang Restaurant

THE ORIENTAL FOOD RESTAURANT

• Name of owner: Jaymen Tam• Age of the owner: 43• Year started his business: 2000• Company name: The Oriental Food Restaurant• Location: BANDAR MENJALALA, KEPONG

ENVIRONMENT : CLEAN, BROAD, ORGANIZED

NUMBER OF

WORKERS :11

PRICING : RESONALBLE

OWNER : JAYMEN

TAM

BUSINESS TYPE : RESTAURANT

ESTABLISHED IN : YEAR 2000

NUMBER OF BRANCHES : 3

RESTAURANT TYPE :

CHINESE CRUISINE

BACKGROUND

LENG HIANG RESTAURANT

• Name of owner: Cheah Leng Hiang• Age of the owner: 51• Year started her business: 2003• Company name: Leng Hiang Restaurant• Location: BANDAR MENJALALA, KEPONG

ENVIRONMENT : CLEAN, SMALL, ORGANIZED

NUMBER OF

WORKERS : 4

OWNER : Cheah Leng

Hiang

BUSINESS TYPE : RESTAURANT

ESTABLISHED IN : Year 2003

PRICING :RESONABLE

NUMBER OF BRANCHES : 1

RESTAURANT TYPE : CHINESE CRUISINE

BACKGROUND

NATURE OF BUSINESS-RESTAURANT-

RESTAURANT IS A VERY COMMON BUSINESS

THERE ARE HUGE NUMBERS OF PEOPLE RUNNING RESTAURANT AS THEIR BUSINESS

EACH OF THEM PROVIDE DIFFERENT MENU AND DISHES

RESTAURANT FOCUS ON ALL RANGE OF CUSTOMERS BUT MAINLY CHINESE. PRICES OF FOOD ALL ALWAYS REASONABLE AND AFFORDABLE

MOTIVES OF BUSINESS

• The founder began his own business due to the dull routine of working for others

• Wanted to popularize Chinese cuisine

THE ORIENTAL FOOD

RESTAURANT

• Family support

• Earn more moneyLENG HIANG

SIGNATURE DISHES-THE ORIENTIAL FOOD RESTAURANT-

SIGNATURE DISHES-LENG HIANG RESTAURANT-

MENU-THE ORIENTAL FOOD RESTAURANT-

MENU-LENG HIANG RESTAURANT-

DECORATION-LENG HIANG-

DECORATION-THE ORIENTAL FOOD RESTAURANT-

CHALLENGE & OBSTACLE

• Lacks of workersTHE ORIENTAL

FOOD RESTAURANT

• Lacks of workersLENG HIANG RESTAURANT

COMPETITORS

International Companies

For example Hei Yuet Restaurant,Gong Seng and Wong Gong restaurant

THE ORIENTAL FOOD

RESTAURANT

.

The owner of Leng Hiang Restaurant assumes that there are no competitors due to its unique dishes

LENG HIANG RESTAURANT

RECOMMENDATION-THE ORIENTAL FOOD RESTAURANT-

• Should advertise their business through social media

• Install televisions due to the emptiness in the restaurant besides tables and chairs

• Update their menu once in a month to attract more customers

RECOMMENDATION-LENG HIANG RESTAURANT-

• Improve their physical looks and service• Helping costumers to refill hot water, instead of offering

self-service• Employ more employees • A new replacement of shop signage• Giving out flyers to promote & capture the attention of

others • With printed menu

Not readable

Suppose to be

Menu are past on wall

Should be printed

CONCLUSION

The Oriental Food Restaurant is more commercially successful compare to Leng Hiang restaurant because:• Provide better service• Provide more comfortable environment• Provide options for indoor(with Air-Cond)/outdoor• Has stronger management skills